discuss factors influencing conformity
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Discuss factors influencing conformity. Factors influencing conformity. For this Learning Outcome, we’ll be looking at: Minority Influence Groupthink Culture. Social influence. Majority Influence Minority Influence. Minority influence. - PowerPoint PPT PresentationTRANSCRIPT
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DISCUSS FACTORS INFLUENCING CONFORMITY
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For this Learning Outcome, we’ll be looking at:
Minority InfluenceGroupthink
Culture
FACTORS INFLUENCING CONFORMITY
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Majority Influence
Minority Influence
SOCIAL INFLUENCE
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European Psychologists were critical of their American
counterparts preoccupation with conformity and the power of the
majority influence.
MINORITY INFLUENCE
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European Psychologists were critical of their American
counterparts preoccupation with conformity and the power of the
majority influence.
Why might this be the case?
MINORITY INFLUENCE
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How would history play out if majority influence were the
only social influence?
MINORITY INFLUENCE
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Can you think of an example from history where the
majority have conformed to the minority?
How about in your own life?
MINORITY INFLUENCE
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Imagine that you are in the minority and you want the majority to conform to your
ideas.How could you go about doing
that?
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Make notes on Minority Influence.You will be adding to them later.
MINORITY INFLUENCE
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Moscovici et al. (1969).Two confederates and 4 naïve participants.
MINORITY INFLUENCE
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Moscovici et al. (1969).Two confederates and 4 naïve participants.
Confederates call “green” to subset of blue slides.
MINORITY INFLUENCE
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Moscovici et al. (1969).Two confederates and 4 naïve participants.
Confederates call “green” to subset of blue slides.
About 33% of participants conformed at least once to the calls of an an incorrect but unanimous minority. (Against about 67%)
MINORITY INFLUENCE
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Moscovici et al. (1969).Two confederates and 4 naïve participants.
Confederates call “green” to subset of blue slides.
About 33% of participants conformed at least once to the calls of an an incorrect but unanimous minority. (Against about 67%)
About 8% overall conformity in such circumstances. (92% not)
MINORITY INFLUENCE
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Moscovici et al. (1969).Two confederates and 4 naïve participants.
Confederates call “green” to subset of blue slides.
About 33% of participants conformed at least once to the calls of an an incorrect but unanimous minority. (Against about 67%)
About 8% overall conformity in such circumstances. (92% not)
Lowered threshold for perception of green among experimental participants - genuine conversion.
MINORITY INFLUENCE
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GROUPTHINK
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GROUPTHINKWHAT HAPPENED AT THE BAY OF
PIGS IN 1961?
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GROUPTHINKCHALLENGER