"discover turkey" digital campaign for makemytrip.com by krds india
TRANSCRIPT
![Page 1: "Discover Turkey" digital campaign for Makemytrip.com by KRDS India](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c0041ebb61eba2198b4747/html5/thumbnails/1.jpg)
www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
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CASE STUDIES : MAKEMYTRIP.COM
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Turkey was chosen as the hottest summer destination by MakeMyTrip. They asked KRDS to promote the destination in a very unique way which provides a super rich experience to the end users.
CHALLENGE
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A Fantasy Tour of Turkey through specially created immersive experience with aerial panoramas and videos.
Take up the virtual journey through 5 cities and 15 attractions through this virtual tour to play the game.
KRDS Team Flew to Turkey for 1 week to shoot aerial panoramas and 360 degree videos for the campaign
SOLUTION
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It all started with KRDS Creative Director & Crew, Drones in Turkey ( Behind the scenes)
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The User lands on 3 D Map of Turkey and chooses his destination to begin the game and new experience
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User can see the snapshots of attractions in each destination on the map itself
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Navigate the Aerial Panaromas with click of your mouse to experience Istanbul and the Blue Mosque
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5 Destinations, 15 Attractions – Answer question in every stage to move ahead in your journey of Discover Turkey!
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Every participant who completed the game gets a discount voucher which can be used on makemytrip.com
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19000+Visitors
3 MinsAverage Time Spent per Visit
RESULTS
1000+Users completed all 15 Levels
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THANK YOU
www.krds.comfeed.krds.com twitter.com/KRDSfacebook.com/KRDS