discover the difference cb leesburg

545-A East Market Street – Leesburg, Virginia 20176

P. (703) 771.8888 F. (703) 777.4626

www.CBMove.com/Leesburg

The Coldwell Banker Difference

Coldwell Banker Residential Brokerage

Histor ic Leesburg

Owned and Operated by NRT LLC.

The Coldwell BankerDifference

To Prospective Agent / Licensee:

I want to personally welcome you to Coldwell Banker Residential Brokerage Leesburg. Located at the doorway to Historic Leesburg, our office proudly serves Loudoun County, Fairfax County and the surrounding areas.

From its beginnings in San Francisco in 1906, Coldwell Banker has always concentrated on superior customer service and today enjoys a 96% name recognition world-wide. Buyers could come from New York, Paris, Sydney or Tokyo, and with over one hundred and eighty four billion dollars in foreign investment in residential real estate in the United States annually, only Coldwell Banker has 3,900 offices in 42 countries and territories.

From a small condominium to an estate home, our exceptional and experienced agents can successfully negotiate any customers’ requirements.

Our high tech, high touch approach to real estate allows our agents to work with their customers and clients anywhere anytime. Our web based contract system allows customers to view and execute contracts – securely online.

Coldwell Banker’s superior Internet technology provides our sellers the opportunity to reach over 24 million viewers per month. Placing a property on the Internet is not enough. In today’s market, your real estate company needs to understand where the buyers are viewing properties and have strategic plans for search engine optimization. Coldwell Banker utilizes over 63,000 key words and well placed banner advertising. No other real estate company has a full time team dedicated to studying web trends and constantly fine tuning our resources to reach today’s buyers, while providing the content consumers desire.

I hope you will discover the difference in Coldwell Banker and join the Washington Metro areas real estate technology leader.

Brian WhritenourBranch Vice President

Coldwell Banker Residential Brokerage LeesburgO. 703.771.8888 C. [email protected]

Welcome


About Coldwell BankerResidential Brokerage


Coldwell Banker draws upon more than 100 years of leadership and success, success that is built upon a commitment to honesty, professionalism and exceptional customer service.

In 1906, following the devastating San Francisco earthquake, young real estate associate Colbert Coldwell understood the importance of neighbors helping neighbors. The devastated city needed honest, knowledgeable and professional real estate services to help them rebuild. Coldwell launched a company dedicated to placing the customer’s interest above all else – a principle that revolutionized the burgeoning real estate industry and began a proud company tradition.

In 1913, Benjamin Arthur Banker joined Coldwell’s firm. Banker soon became a partner and the two built a company based upon uncompromising ethics and exceptional customer service.

One hundred years later, Coldwell Banker continues this tradition as one of the most well-known and respected real estate companies in the world.

A Tradition of Local Community SupportThe Coldwell Banker Residential Brokerage Cares Foundation builds upon a history of supporting local communities through a wide variety of philanthropic and volunteering activities. The Cares Foundation is guided by local Coldwell Banker agents and employees and it is with pride that we disperse 100% of all funds raised to selected Mid-Atlantic partners.

Colbert Coldwell Benjamin Banker

The Coldwell Banker Heritage


Paul ValentinoPresident

Greater Washington [email protected]

Corporate Administration

Ruth PapuchisRegional VP

[email protected]


corcorancorcoran group real estate

Sotheby sINTERNATIONAL REALTY

Sotheby sINTERNATIONAL REALTY

B�� H�� G��

Realogy Franchise Group

The Sunshine Group, Ltd.

1 1 NRT Incorporated NJ 392,452 193,800,000,000 1,004 61,0002 2 HomeServices of America, Inc. MN 182,786 58,139,767,351 390 20,3663 3 The Long & Foster Companies, Inc. VA 105,679 38,527,801,000 252 16,0454 17 Crye-Leike Realtors TN 32,109 5,484,645,079 71 3,6255 6 Prudential Fox & Roach Realtors PA 29,798 11,161,580,436 67 4,1496 19 Howard Hanna Real Estate PA 28,180 5,246,460,032 87 2,7037 21 Real Living, Inc. OH 28,008 5,174,594,246 66 2,0568 15 Coldwell Banker United Realtors TX 27,029 5,532,430,894 54 1,9469 12 Allen Tate Company NC 24,446 5,710,064,511 38 1,53010 7 John L. Scott Real Estate WA 23,156 8,804,687,363 40 1,920

TransRank

SalesRank Company St

ate

Trans

actio

ns

$Sa

les

Volu

me

Offic

es

Agen

ts

The TOP 500

Power Report20

07

No. 1 NRT, Inc.Bruce Zipf President & CEO2006 Sales: $193,800,000,0002006 Transactions: 392,452Number of offices: 1,004Number of agents: 61,000

What most impacted NRT’s business—for better orworse—in 2006?On the better side for NRT’sbusiness has been the contin-ued surge of the Internet andtechnology. I believe we allagree that today’s consumerswant information on a real-time basis. They want focusedinformation and they want toreceive it in the way they want it. NRT’s stronginvestment in technology is allowing us to giveconsumers what they want. NRT made a signif-icant investment with Realtor.com two yearsago and we’ve supplemented that with 30 localoperating Web sites and nationally brandedWeb sites. We’ve blended a nationally powerfulWeb site with local, regionally branded sites toprovide information to consumers on variousdifferent levels. We’ve combined that withLeadRouter, which connects consumers on anyof those Web sites with a sales associate whocan be immediately responsive to their needs.As technology evolves, we are far more

accountable to our consumers and moreresponsive to their needs. In the long run, thatpropels NRT’s family of companies to the nextlevel.

We also saw a change in many of the mar-kets that NRT operates in. East and West Coastmarkets were impacted in 2006—that began inthe latter part of ’05 and continued into ’06.We were able to be insulated to a degreebecause we operate in the Midwest as well. Webelieve that we were able to seize the opportu-nity that market created and create a point ofdifferentiation with our full-service real estatemodel. We were able to highlight the power ofour network and provide the best buyer poolout there.

We started an initiative in ’05 when westarted to see a change in the marketplace. Itcaused us to focus on the quality of our sales-people rather than the quantity. In the past,real estate companies would focus on howmany heads they brought in versus the quali-ty of the individual.

Along those lines, I believe that our manage-ment needs to develop their ability to articulateour value proposition so that agents can do abetter job in articulating that value propositionto clients. We have developed a comprehensivemanagement development program to be deliv-ered internally within our organization. This isdesigned to help them create more powerfulagents and better managers along the way.

“As technologyevolves, we are far

more accountable toour consumers andmore responsive totheir needs. In the

long run, that propelsNRT’s family of

companies to thenext level.”

– Bruce Zipf,President & CEO, NRT, Inc.

Reprinted with permission of RISMedia, Inc., publisher of REAL ESTATE magazine � (800) 724-6000 or rismedia.com � April 2007


Fairfax

PURPLE - Ruth Papuchis

RED - Dean Cottrill

GREEN - Roni Schultz

BLUE - Dennis Roarty

REGIONAL VICE PRESIDENTS:

COLDWELL BANKER RESIDENTIAL BROKERAGE

MID-ATLANTIC

Mid-Atlantic Map

Fairfax

PURPLE - Ruth Papuchis

RED - Dean Cottrill

GREEN - Roni Schultz

BLUE - Dennis Roarty

REGIONAL VICE PRESIDENTS:

COLDWELL BANKER RESIDENTIAL BROKERAGE

MID-ATLANTIC


The right buyer for your property could be across the street — or around the world. Coldwell

Banker Residential Brokerage is connected on a global scale, reaching qualified home buyers

anywhere in the world.

Nationally... Over 950 offices in 35 of the nations largest metropolitan markets Coldwell Banker is part of the NRT family of companies. NRT LLC, a subsidiary of Realogy Corporation, is the nation’s largest residential real estate brokerage.

Internationally... Over 3,900 offices in 28 countries Through our parent company, Realogy Corporation, and its associated partner ships, we have the opportunity to relocate people from around the world to the Mid-Atlantic.

AndorraArubaAustraliaAustriaBahamasBahrainBelgiumBelizeBermudaBritish Virgin IslandsCanadaCaribbeanCayman IslandsCzech RepublicChina

ColombiaCosta RicaDenmarkDominican RepublicEgyptEuropeFaeroe IslandsFinlandFranceGibraltarGermanyGreeceGreater AfricaHondurasHungary

IndiaIndonesiaIrelandItalyJamaicaJapanKuwaitLatin AmericaLebanonLiechtensteinLuxembourgMaltaMexicoMiddle EastMonaco

The NetherlandsNevisNicaraguaNorwayPanamaPeruPolandPortugalQatarRomaniaSan MarinoSaudi ArabiaScotlandSingaporeSpain

St. CroixSt. MaartenSt. ThomasSwedenSwitzerlandTurkeyTurks and Caicos IslandsUnited Arab EmiratesUnited KingdomUnited StatesVaticanVenezuela

*Subject to change

Local Expertise...Global ConnectionsLocal Expertise...Global Connections


The Tools to Succeed


• Regional advertising, programs, products and services to attract the “best of the best!”

• Affiliation with one of 68 Coldwell Banker Residential Brokerage offices across the Mid-Atlantic & the world-wide Coldwell Banker network

• Career & Technology training

• Real Estate Assessment Profile

• Mentoring by experienced agents

• Competitive compensation package

• Enhanced Web site with multi-photos and our exclusive LeadRouter™

• Coaching by sales manager

• Staff support and office resources

• CBinside.com

• Work@nywhere software

• Sales meetings & advanced training

• Special events

• Continuing education

• National designation programs

• Recognition & awards

Strategy for Success


FinancialCompetitive Compensation Package

Agent Benefits Package

Discounts on Computers, Travel, Etc.

EducationReal Estate Licensing School

Career Development & Counseling

Foundation for Success Initial Education Program

Extensive Education for New Agents

Accredited Real Estate Professional Designation

Continuing Education

Advanced Professional Enhancement

Integrity Selling Course

International Business Conference

Coldwell Banker Online Learning

TechnologyRegional Web Site – CBmove.com

Free CBmove.com Agent Personal Web Site

National Web Site – Coldwellbanker.com

Showcase Enhanced Listings on REALToR.com®

Leadrouter™ Lead Management Technology

Agent Company Email Address

Company Intranet Information Site – CBinside.com

office Computers With Essential Software & Internet

Company Network Connection At Home

Work@nywhere Software

ToolKit – Web Based CMA & Listing Presentations

Internet-Based Contracts & Forms Library

Electronic Buyer & Seller Presentations

Technology Help Desk

eNeighborhoods Software Program

MarketingTv/Radio/Internet/Billboard/Magazine/Newspaper Advertising

CB Marketing Mall

CBRB Prospecting Tools

Signage & Installation Services

Coldwell Banker Previews Luxury Homes Marketing

CBRB Concierge Services

Client Follow-Up Programs

Hispanic Marketing Tools

Electronic Advertising System

Senior Advantage Listing Benefits Program

Public Relations

Home Incentives For Teachers (Hit)

Home Incentives For National Security Agency

Home Incentives For Nurses (Homecare)

Seller Services Guarantee

Buyer Services Guarantee

ServicesRelocation Services

Mortgage Services

Title Services

CB Home Protection Plan Warranty

Homeowners & Auto Insurance

Commercial Properties Service

Property Management

Life Insurance

Health Insurance

Retirement Plans

Legal Services/Defense

Coastal Vacation Rentals

National Designations & Awards

Auction Services

Services through our Company

Office and Company SupportAdministrative StaffBusiness ProcessingSenior Leadership SupportManager as Professional CoachManager Assistance with Business PlanningManager Assistance with MarketingManager Assistance with Problem SolvingManager Assistance with Dispute ResolutionManager Knowledge of the MarketManager Assistance with Fee ProtectionManager Review of ContractsManager Emotional SupportSales Meetingsoffice Advertising Programsoffice WorkshopsOpportunity Timeoffice Direct Mail ProgramsInternet Advertising Programs

Marketing, Advertising and Personal PromotionNational TV Advertising CampaignSpot Runner Cable TV AdvertisingRadio CampaignsYard Signs & Directional ArrowsAnnual Open House CelebrationJust Listed / Just Sold Direct Mail PostcardsHome Buyer GuidebookHome Enhancement GuideTheme Promotions (Fire safety, Celebrate America, etc.)Senior Advantage Listing ProgramMarketplace Home GuideColdwell Banker Market WatchOpen House Marketing MaterialsName BadgesProspecting ToolsClient Follow-Up ProgramHispanic Marketing ToolsHome Incentives for Teachers, NSA, Nurses, Restaurant AssociationFocus Group Research to Understand Buyers and SellersSpot Runner TV Ad Creation & Media Placement

Buyer & Seller Presentation MaterialsElectronic Seller PresentationsElectronic Buyer PresentationsToolKit Listing Presentation & CMASeller Services GuaranteeBuyer Services GuaranteeListing & Selling Kits

The Coldwell Banker eMarketing AdvantageSearch Engine PlacementLeadRouter™Featured Homes Availability on REALToR.com®School and Community Information on CBMove.comBuyer WatchElectronic Contracts and Forms LibraryShowcase Enhanced Listings on REALToR.com®

Image100 Year Legacy of TrustNational and Local Name Recognition98% Consumer Awareness among our Target Market

Marketing Advantage & Personal PromotionNewly Affiliated Sales Associate AnnouncementsJust Listed / Just Sold PostcardsPersonal BrochuresColor Business CardsYard Signs & Directional ArrowsSign RidersCB Marketing MallClient Follow-Up ProgramPreviews Luxury Home Marketing ProgramPrint Media Advertising (Washington Post, Baltimore Sun, BALTIMORE Magazine etc.)

EducationFoundation for SuccessContinuing Education CoursesTechnology Education with Mobile Laptop Labsonline Education CoursesManagement Development ProgramLeadership Development SeriesIntegrity Selling®Commercial Services CoursesTech FairsNational Speaker SeriesInternational Business Conference Educational SessionsSenior Leadership In-office Trainingoffice Sales Meeting PresentationsColdwell Banker University CoursesE-Marketing Specialist DesignationSeniors Designation EducationCBINSIDE tipsRookie RalliesRookie Retreatsoffice Administrators TrainingPower Pricing, Positioning & PresentationEmail MarketingBuilding Your Best WebsiteFair Housing Certification

100+ Reasons to Believe in CoLDWELL BANKER RESIDENTIAL BRoKERAGE


Office Supplies & EquipmentDay to Day SuppliesDirect Phone LinesMongo FaxScannersColor PrintersDigital CamerasCourier ServiceDesk SpaceHigh Speed Internet AccessElectronic Contracts & Forms Library

Agent Programs, Benefits & DiscountsAgent Retirement ProgramHealth InsuranceLife InsuranceLong Term Care InsuranceCollege Savings PlansComprehensive Financial PlanningMilitary Best ProgramResort PropertiesSenior Advantage ProgramColdwell Banker ConciergeDell/HP Computer Purchase ProgramCell Phone DiscountsTravel DiscountsPreferred Supplier DiscountsLegal Defense FundAgent Property Purchase Program for own Account

Recognition & AwardsWeekly and Monthly office RecognitionCompany Annual AwardsInternational Annual AwardsElite RetreatTop Producer TripsLocal Association Leadership SupportPress ReleasesTruly Remarkable Service Billboards on CBINSIDESales Associate Advisory Council

Strength, Stability & StandardsStrength of NRTWorld Wide Expertise with the Local TouchFinancial StabilityBusiness Respect (100 years)Locally Managed70+ Mid-Atlantic officesNon-competing ManagersNetworking & Referral Opportunities

Community InvolvementColdwell Banker Cares FoundationHabitat for HumanityHarvest for the HungryOperation ThanksNational Relief EffortsStudent Mentoring ProgramLocal office Community Involvement

Support Services & DepartmentsEducation DepartmentMarketing DepartmentService CenterPreviews Luxury Homes Marketing DepartmentPublic RelationsConcierge® ServicesMyConnect1 Utility Connection ServiceLead CenterRelocation & Business DevelopmentProperty ManagementCommercial Services DivisionNew Homes DivisionColdwell Banker Home LoansPreferred Service MortgageNRT Mid-Atlantic TitleColdwell Banker Home Protection PlanNRT Insurance AgencyLegal Department with In-House CounselDiversity GroupVacation RentalsAuction Services

Information TechnologyColdwell Banker Listings (REALTOR.com®, Google, Yahoo!)Company Email ServiceHigh Speed Internet AccessPrivate Network Drive for Each Sales AssociateWork@nywhere Software Allowing Remote Access to NetworkVoice Mail for Each Sales AssociateMongo-Fax Sending Faxes to eMailScannersColor PrintersDigital CamerasNRT Technology Help DeskColdwell Banker National Technology Help DeskLeadRouter™ Help DeskVirus Protection

100+ Reasons to Believe in CoLDWELL BANKER RESIDENTIAL BRoKERAGE


CBRB continues to raise the bar in our Internet marketing efforts. online real estate evolved, new sites and opportunities

arose, and our strategy evolved with it. As a company, we have decided to seize the best opportunities so we may

offer our sellers’ the most exposure for their properties, the fastest response to online inquiries and the finest quality

interactive programs in the industry.

According to the National Association of Realtors® Profile of Home Buyers and Sellers, 80% of all buyers use the

internet as a key information source when searching for a home.

In the study, there is a noted shift in how a buyer found the home they purchased:

• 36% of buyers found the home they purchased through a real estate agent1

• 24% of buyers found the home they purchased through the Internet1

• 15% of buyers found the home they purchased through yard signs1

• 5% of buyers found the home they purchased through print newspaper ads1

• Buyers obtain other valuable research online including school and neighborhood statistics1

1 Data courtesy of National Association of REALToRS® 2006 Profile of Home Buyers and Sellers

E-Marketing Advantage


To capture the online buyer, we’re generating broad exposure for your property with unprecedented spending at America’s leading Internet real estate sites and portals.

Our online marketing strategy continues to change and evolve with the ever-changing online real estate space. Just a few years ago, sites like Trulia, Zillow, and FrontDoor didn’t exist, Google™ wasn’t displaying real estate listings, and Yahoo!® Real Estate had a decidedly different flavor. As the online Real Estate space evolved and home seekers began to integrate online searching into their home buying experience, Coldwell Banker Residential Brokerage has continued to keep pace with real estate buying habits.

Today, you will find your property, your agent and the Coldwell Banker brand on the most visited web sites and real estate portals on the web. Not only will you have the exposure, but your agent will promote the features most online home seekers demand; multiple photos, maps, descriptions and school and community information.

E-Marketing AdvantageE-Marketing Advantage

ColdwellBankerPreviews.com®ColdwellBanker.com FrontDoor.comOpenHouse.comCBmove.com

Google Base™Yahoo.comTrulia.com Zillow.comRealTOR.com®

BaltimoreSun.com HomeDatabase.com NYTimes.com NYT Great HomesWashingtonPost.com

Homescape.com enormo.com IHT.com Cyberhomes.com aOl.comForbes.com


Owning the Internet’s Best Real EstateNow, when you ask “What are you doing to sell my home?” your Coldwell Banker

Residential Brokerage sales associate has the ability to respond:

• “I’m generating broad exposure for your property with unprecedented spending at America’s leading Internet real estate sites and portals”

• “I’m posting multiple photos of your home and a detailed property description – two of the most sought after features by online home shoppers.”1

• “I’m using 56,000 search terms at the Internet’s biggest search engine sites to drive home buyers to our online properties.”2

• “I’m using the latest technology to respond immediately to your service requests and the inquiries of interested buyers.”

Coldwell Banker has invested more resources than any other real estate company to market your property on a worldwide platform:• $45 million invested in online advertising, enhanced text, images and banners2

• 56,000 search terms to capture those buyers using popular search engines such as Google™, AoL, Trulia and Yahoo!®2

1 2006 National Association of REALToRS® Profile of Home Buyers and Sellers

2Based on the estimated retail value of NRT LLC’s annual spend for REALToR.com® and search engine advertising. Coldwell Banker Residential Brokerage is a memeber of the NRT family of companies. NRT has over 1,000 offices and 64,000 sales associates operating in over 35 metropolitan areas

E-Marketing Advantage


LeadRouter™

1.Interested buyer emails an inquiry about your property and our rapid response system immediately initiates a call to your sales associate’s cell phone.

2.Your sales associate is notified within seconds and has the ability to provide a swift, knowledgeable response.

Keeping You at the Center of the TransactionWhen surveyed, 92% of buyers felt an agent’s speed of response was very important and second only to the agent’s

knowledge of the buying process.1 Timing is everything.

Realogy has exclusive rights to LeadRouter™, a revolutionary new program that is one of the most powerful tools

available today to ensure every lead from your listings gets to you and receives a fast, professional response. It is

designed to increase your sales and deliver exceptional customer service in real time.

The cost to you? ZERO

How Does LeadRouter Work?All leads from your listings on cbmove.com, coldwellbanker.com,

REALToR.com and all of the sites featured in the eMarketing Advantage

plan are fed directly to your cell phone within seconds, keeping you at the

center of the transaction.

Online inquiries about your listing go directly to you within seconds.

In the blink of an eye, your potential buyer can connect with the one

sales professional who best knows your listing and its unique selling

features – you!

Coldwell Banker Residential Brokerage is committed to providing you

with technology solutions for an ever-changing marketplace. Together

we will continue to build on our position of undisputed leadership,

one that promises continued excellence, innovation, and exceptional

customer service.

12006 National Association of REALToRS® Profile of Home Buyers and Sellers


LeadRouter™ Resources

Owned and Operated by NRT Incorporated

www.cbmove.com11/05

Take the Lead with LeadRouterTM

Coldwell Banker Residential Brokerage

Bob Smolinski, Warrenton, VAColdwell Banker Residential Brokerage

Since incorporating LeadRouterTM into his sales platform, Warrenton E-agent Bob Smolinski has received numerous calls fromprospective clients. So, it came as no real surprise when he received a call over Labor Day Weekend. Bob promptly accepted thelead and immediately began working with the client -- ten days later Bob had a contract on a $234,500 property.

“This client was obviously a serious buyer, and was excited to have found what she was looking for in soshort a time! I look forward to spending quality time with my cell phone and the LeadRouterTM network asjust another vital facet of my business. The LeadRouterTM initiative has proven to be an efficient and wel-come feature of expanding my business!" – Bob Smolinski

Christina Ager, Ocean City, MDColdwell Banker Residential Brokerage

Two rapid responses to LeadRouterTM calls helped Christina Ager, a sales associate with the 52nd Street office of ColdwellBanker Residential Brokerage in Ocean City, gain two new clients. Upon receiving the LeadRouterTM calls on her cell phone,Ager immediately returned them, amazing her customers. Ager set up appointments with both of her newfound clients to showproperties in the coming weekends. Her first appointment ended in the sale of an $870,000 property that weekend. Her secondclient, an internet savvy buyer who found the property they wanted online, recently closed their deal with Ager.

“My clients were ecstatic that I promptly and professionally responded to their onlineinquiries. Thanks to LeadRouterTM, I just closed two deals this month.” – Christina Ager

Chuck Wilde, Washington, DCColdwell Banker Residential Brokerage

Washington, D.C. sales associate Chuck Wilde received a call recently, via LeadRouterTM, from a New York City architect. The callerwas interested in Chuck’s junior one-bedroom efficiency listing in Dupont Circle. Unfortunately, the property was already under con-tract, but Chuck talked at length to the client, learning what his needs were, promising to track the market for similar properties. Amonth later Chuck found a similar property in a different building, his offer was accepted and a very satisfied client settled on theproperty a short time later.

“All of this transpired as a result of LeadRouterTM and without me having ever met the client andwithout the client ever visiting the property in person. LeadrouterTM is changing the way we dobusiness by making us more competitive.” - Chuck Wilde

Jim Cates, Frederick, MDColdwell Banker Residential Brokerage

Frederick sales associate James Cates didn’t waste one minute returning a call to a potential client who was interested in aproperty they’d found at ColdwellBanker.com. In fact, when James returned the call – one minute after the customer had visit-ed the website – the callers remarked how impressed they were with his quick response. Cates assured them that they would“get used to excellent service and quick response.” After visiting the property on two separate occasions, the clients submittedan offer which was accepted and they settled on the property 17 days later.

“Without LeadRouterTM I would not have been able to impress my client from a sign call or a duty call!”– Jim Cates


Internet Strategies – Resources & Tools

The E-Marketing Advantage strategy is to continue driving qualified buyers and eager sellers to our agents via the web. As we continue with the development of CBMove.com as well as our relationships with ColdwellBanker.com and Realtor.com. We have launched programs with Google Base, Yahoo Classifieds and Trulia, not to mention our local program with the WashingtonPost.com, the BaltimoreSun.com Zillow and AOL, as well as expanded relationships within the Mid-Atlantic market.

In addition to our strategic online advertising programs, Coldwell Banker Residential Brokerage offers various tools that allow our agents to market themselves with easy to use interactive programs and support materials.

CBMove.comThis is the Coldwell Banker Residential Brokerage Mid-Atlantic web site. This web site generates over 7 million page views per month consistently. CBMove.com offers the online home seeker the information they demand:

• Every property for sale from every broker in the Mid-Atlantic

• open House event information from every broker in the Mid-Atlantic

• Save a search function, email alerts accounts, driving tours and directions, photos, tours, school and community information and much more

• Specialized searches for our luxury homes marketing program, Previews

• An agent accessed administration tool allowing our associates to interact with their clients, search for registered buyers, email their colleagues, view hits to their listings, manage their web page, administer photos and maps and much more


Personalized Web Pagewww.CBMove.com/agent.name

CBMove.com is a premium online marketing tool for sales associates. With specialized marketing programs

and innovative tools that attract the broadest pool of qualified buyers and sellers, CBMove.com has it all.

Each agent receives a FREE personalized web page on CBMove.com, which promotes you, your contact

information & ALL your listings.

As a listing tool, this site shows Sellers that you are serious about marketing their home on the • Internet by

promoting their listing with multiple photos, virtual tour links and open house alerts.

As a lead generation tool, • CBMove.com offers the latest technology that makes online home searching more productive. CBMove.com brings the buyers directly to you with the help of search engine campaigns,

online advertising and traditional media promotion.

The cost to you? ZERO!

Internet Strategies – Resources & ToolsInternet Strategies – Resources & Tools



ReportingColdwell Banker Residential Brokerage Sales Associates have the ability to

communicate the effectiveness of their online marketing strategy to their

existing clients and to use this information to earn new listings.

Each month, the Web Statistics flyer is published which highlights the activity

for our own CBMove.com web site, the brand site ColdwellBanker.com,

REALToR.com®, online advertising programs and our search engine

campaigns. Reports are provided for each agent detailing their listings’

activity on WashingtonPost.com and BaltimoreSun.com and, finally, our

agents have access to review their own reports of each individual listing on

CBMove.com, ColdwellBanker.com and REALToR.com® each with their own unique

reporting features.

Email MarketingWe have an email marketing program available to all agents that makes

email marketing easier than ever before! We have partnered with Constant

Contact, a leader in email marketing, so our agents can send professional

looking emails without knowing HTML. For CBRB Sales Associates, we have

provided Just Listed, Just Sold, Open House and Announcement email

templates. We also write and provide a newsletter called “Market Watch.”

Every agent can log into their account on Constant Contact, customize the

newsletter with their photo, links to their web site and even write additional

comments. on top of our email templates, Constant Contact offers many

more choices from which to choose.



Local Online AdvertisingThe Greater Washington Metro is advertising their listings on the WashingontPost.com. This online paper enjoys thousands of visitors and has a robust site with multiple photos, real estate content, easy searching and opportunities for us to showcase our agents and their listings.

WashingtonPost.com allowed us to customize our own advertising product to keep a consistent online image. our advertising is agent- centric; we display agent photos, phone numbers, links to the agent’s CBMove.com web page and links to all listings. Unlike the other brokers on these sites, we advertise our agents and our agent’s leads are sent through Lead Router right to the listing agent’s cell phone.

ToolKitColdwell Banker Residential Brokerage Sales Associates have free use of Tool Kit, a print on demand, customizable presentation program. You have access to listing presentations, buyers’ presentations, buyers’ tours, a CMA tool and customizable flyers- all FREE to our associates. Each presentation is customizable and can be printed on demand. This is a web-based tool, so developing a presentation in short notice or away from the office is not a problem for our agents!

Virtual ToursColdwell Banker Residential Brokerage has strategic partnerships with several virtual tour providers offering property marketing solutions at a discounted rate to our Sales Associates. From full service tours with music, accompanying brochures and photo staging services to a do-it-yourself tour, there is an option for every listing.

Market QuestOur own program, Market Quest, harnesses the data of the MLS allowing our agents to provide professional looking graphs and statistics presentation for their buyers or sellers. The program and the training classes are FREE.


Interactive Marketing

For detailed information on RealtoR.com®, web statistics reporting, lead management, mulitple photos and more, please visit the e-Marketing and leadRouter™ Department pages on CBInside.com

Thousands of dollars in interactive marketing programs...Our agents get all this and more! FREE!

Showcase Enhanced Listings on Realtor.com® - $1400/yrYou have a great reporting tool for listing information on Realtor.com. Visit CBInside > E-Marketing and click on “Realtor.com Resource Center Hints” to learn how to monitor web traffic and send reports to your sellers.

Listings on NewYorkTimes.com - $125/listingAny listing over $400,000 appears on the NYT.com.

Listings on Google™, Yahoo® & Trulia® - $900/yrYour listings are featued on Google Base, classified section of Yahoo! Real Estate and on Trulia, the real estate search engine.

Purchase of keywords & search engine placement - $750/yrEach month, we bid on keyword terms on Google™ and Yahoo!® and drive that traffic right to our agents and their listings.

Internet lead response to Internet inquiries - $895/yrFor detailed manuals, email templates and FAQs, visit CBInside > Quick Reference > LeadRouter.

National ColdwellBanker.com profile - $99/yrEvery agent has their own profile on ColdwellBanker.com, the national brand web site. Visit CBInside > Departments > E-Marketing for the ColdwellBanker.com Admin Manual and learn how to customize your profile on the national site.

Enhanced Listings on WashingtonPost.com - $175/moEach month, your Branch Vice President receives a report on the traffic each listing in your office has received on the online newspaper. This report also includes the number of leads sent via LeadRouter™, as well as phone calls made to the office.

FREE!

FREE!

FREE!

FREE!

FREE!

FREE!

FREE!


National Advertising

TELEvisiOn ADvERTisinG• 10 spots per week on each network

• 160 spots total for 4 week period

• 8 weeks in Spring, 8 weeks in Fall

OnLinE ADvERTisinG• HGTV.com – Designed to Sell Sponsorship • Babycenter.com Sponsorship

• Yahoo! Banner Advertising • MSN Banner Advertising

• Sponsorship of frontdoor.com – HGTV’s new portal • Forbes.com

PRinT ADvERTisinG• Forbes Life

• Elite Traveler

• Wall Street Journal

• Unique Homes

The Coldwell BankerDifferencewww.cbmove.com/previews

Melissa Brever, Previews Director | 888.472.7363

Why C O L D W E L L B A N K E R

Previews® International has been in business since 1933, Coldwell Banker since 1906Our track record in luxury residential real estate in the country & worldwide is proven – Coldwell Banker Previews

handles an average of $153 million in luxury home sales every day

E X P E R I E N C E

C�� B��R � � � � � � � � � � B � � � � � � � �

C O N N E C T I O N S120,000 sales professional in over 3,700 offices worldwideWorldwide referral network including 470 international offices in 28 countries & territories, including South

America, Central America, Europe, the Far East, Scandinavia, Israel & MexicoAffiliated Mortgage & Title Services

T E C H N O L O G YMaximum internet property exposure through Realtor.com; ColdwellBanker.com; ColdwellBankerPreviews.com;

cbmove.com; nytimes.com; iht.com… generating more than 10.5 million viewings per monthEvery listing has a professional photo shoot and an online virtual tour with multiple photos of the homeColdwell Banker attracts more homebuyers through television, radio, billboards & direct mail

A D V E R T I S I N GColdwell Banker Previews advertises in the global edition of the Wall Street Journal – providing exposure to 5.9

million readers per issueUnique Homes; Architectural Digest; Washingtonian; Baltimore Magazine; Maryland LifeColdwell Banker Previews Homes & Estates – direct mailed to over 100,000 top US residences three times annuallyColdwell Banker Previews Mid-Atlantic Portfolio – direct mailed to over 50,000 top Mid-Atlantic residences three

times annuallyColdwell Banker Marketplace – with quarterly distribution to over 400,000Previews® customized, targeted direct mail programs and elite mailing cards

R E S U L T SColdwell Banker handles 55% of corporate relocations nationally and over 70% of the Fortune 500 Companies

through our partnership with Cartus Coldwell Banker delivers over 12,000 incoming buyers into the Mid-Atlantic region per yearIn 2006 Coldwell Banker Previews sold a record 33,000 million dollar plus homes, resulting in an exceptional

$55 billion in sales


About the Leesburg Office


Business PhilosophyI am dedicated to helping our agents achieve their personal and professional goals through training, business development, and community involvement.

Professional Background• Licensed Associate Real Estate Broker, Virginia and Maryland • Member, National Association of Realtors, Virginia Association of Realtors and Northern Virginia Association of Realtors (NVAR), and Dulles Area Association of Realtors (DAAR) • Completed over $30 million in real estate listings and sales• Top 5%, National Residential Sales Award• NVAR Top Producer/ Multi-Million Dollar Sales Club 2003, 2004, 2005, 2006 / $10+ Million Top Producer 2005• Branch Vice President/Managing Broker, Coldwell Banker Residential Brokerage, Ashburn/Dulles office 2007-2008, Leesburg 2008-present

Personal Background• over 8 years of experience in corporate finance and business development • Bachelor of Science, Management, State University of New York• Master of Business Administration, Auburn University• Developed long range corporate plans, managed operational and capital budgets, developed international pricing and lead vendor negotiations for such high-tech companies as AOL, Lockheed Martin, MCI Worldcom and PSINet• Brian resides in Leesburg, Virginia with his wife April and two children, Jack and Sarah• Active member of Leesburg United Methodist Church, areas of interest include Staff Parish Relations Committee and Youth Ministries• Brian is an avid long distance runner having completed the Baltimore Marathon in 2006, 2007

Brian WhritenourBranch Vice President

545-A East Market StreetLeesburg, VA 20176

office: (703) 771.8888 | Cell: (703) 927.6587Fax: (703) 777.4626

[email protected]

Branch Vice President


Services through our Leesburg Office

• Non-competing Manager

• Full-time Assistant Branch Manager

• Full-Time office Administrator

• Personal Coaching & Business Planning

• CB Contracts online

• Buyer & Seller Presentations online

• Foundation for Success & Mentoring Program

• office Access 24/7

• Marketing Brochures & Flyers

• Wireless Internet

• Computer Hook-up at desk & workstations

• High-capacity copier, fax & scan

• Multiple laser printers throughout offices

• on-site postage machine

• Web-based Work Anywhere Program

• Web-based Contracts online

• Reception open M-F 9am-5pm

• Career development & counseling

• Bi-weekly office meetings

• Bi-weekly Agent Refresher Training & Update Meetings

• on-site & other Educational Training

• Temporary Business Cards available

• 200 Announcement Cards & Postage

• Enhanced voicemail & individual electronic fax to email numbers

• Large Variety of CBRB brochures available

• CBRB directional signs for Open Houses

• Variety of sign riders for special needs

• Flat Screen TV with current listings

• Broker Open Tours every Tuesday

• Web-based ToolKit CMA for work anywhere jobs


Full Service

Coldwell Banker Residential Brokerage is a growth-oriented company that deals with all aspects of the real estate industry.

• Residential & New Home Sales

• Commercial & Investment Properties

• Previews International®

• Mortgage & Title Services

• In-house Insurance Agency

• Home Protection Plan - Warranty

• Relocation Services

• Property Management

• Farm/Land Development

• Marketing Services

• Moving & Lodging Discounts

• Career Development & Education


Coldwell Banker Residential

Brokerage is a Full Service

company providing all of

your real estate needs.

While selling your home is a

priority, we can also provide

a complete range of real

estate services.

In order to capture the maximum number of buyers in today’s highly competitive marketplace, you need a full service company. While many companies only offer limited exposure, networking, and results, Coldwell Banker has redefined the industry standard maximizing your home’s exposure with full service resources and customized strategies to position you for unparalleled success.

Coldwell Banker offers a full service insurance agency, title services, home warranty and complete home mortgage and loan assistance. We can even provide concierge and relocation services. Our aim is to be your complete real estate solution.

We have the resources. The technology. And the answers.

See how we make home loans easy for you.

An extra measure of security you shouldn’t be without.

What if you could save 10-15% on insurance?

Full Service


Title Services

When it comes to the day of closing the sale, you want everything to go like clockwork. No surprises! NRT Title Services through their affiliation with Coldwell Banker, knows what it takes to coordinate with the buyer, seller, sales associates and the mortgage company. We are prepared to see that this all happens on time with no hassle to you. Using client-centered techniques, our professional settlement team guides buyers with confidence through the legal aspects of closing on a home, easing minds and avoiding common pitfalls–every step of the way.

NRT Title Services is a full service title partnership offering comprehensive services at competitive rates for Washington, DC, Maryland and Northern Virginia.

By choosing NRT Title, you receive the attention and time you deserve - before, during and after settlement.

An experienced pre-settlement coordinator compiles the information necessary for your file and coordinates the closing with your lender. In addition, the coordinator gathers mortgage payoff information, checks the status of real estate taxes and prepares other required settlement documents.

Your settlement officer is an experienced professional dedicated to providing a superior level of service. As he conducts the closing, all of the purchase and loan documents are reviewed with you at settlement along with the HUD-1 Settlement Statement, the documents signed and notarized, funds are received and disbursed, and the transaction concluded.

The post-closing department is responsible for disbursing funds and recording the executed documents. They also pay off prior mortgages, return your lender’s loan closing package, record the deed that puts you in title, and issues your Title Insurance Policy.

our experienced staff reviews the abstractor’s work to identify problems affecting the title and resolve issues that could result in title defects. NRT Title is just another way the Coldwell Banker Residential Brokerage family of companies makes home purchasing an enjoyable experience. Please call us today!

NRT Title Services 7415 Arlington RoadBethesda, MD 20814

Phone: (301) 986.1114 Fax: (301) 652.674224 Hour Helpline: (301) 901.HELP (4357)


Coldwell Banker Home Loans

Ron Tinschert is a Senior Mortgage Advisor with over 18 years of mortgage experience. He has been with Coldwell Banker Home loans for 8 years. He has been a member of the exclusive President’s Club for the past 5 years, ranking among the companies top 10 originators during that time.

Ron, with his wife and 3 children reside in Loudoun County, VA. Ron has been a resident of Northern Virginia for 20 years. He graduated from Radford University where he earned a BS in Finance. His mortgage production consistently puts him among the very top originators in the industry.

Working with buyers and advising them on the biggest purchase of their lives is where Ron stands above the rest. He is a true expert in the field. His commitment to providing truly remarkable service with professionalism and knowledge are the keys to his “lender for life” philosophy.

Ron TinschertSenior Mortgage Advisor

545-A East Market StreetLeesburg, VA 20176

office: (703) 771.8888 | Cell: (703) 862.6978Fax: (703) 542.5355

[email protected]


Coldwell Banker® Home Protection PlanThere are many benefits, including coverage from the time of listing.

There are many benefits, including coverage from the time of listing.In 2006, the federal government changed the requirements for ALL HVAC systems to be more energy • efficient. If your AC fails, the replacement and related modification costs an average of $2,461-$4,400.* With a Coldwell Banker Home Protection Plan, you have coverage. This is just one of the many points of our Protection Plan coverage.

Properties covered by a Home Protection Plan attract more buyers and sell up to 15% faster, at an • average of 2.2% higher price.**

The Coldwell Banker Home Protection Plan is inexpensive coverage against costly repairs, and• covers your property during the listing period through settlement.

To learn more about how the Coldwell Banker Home Protection Plan can benefit you, call 1-877-310-MOVe or visit CBMove.com.

©2007 Coldwell Banker Real Estate LLC. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal opportunity Company. Equal Housing opportunity. Each Coldwell Banker® office Is Independently owned and operated, except offices owned and operated by NRT LLC. This program is available through participating Coldwell Banker offices and does not require the listing or purchase of real estate through a Coldwell Banker office as a condition of participation. This promotion is void where prohibited. A consumer purchase of a product or service may result in the seller or service provider paying a fee or commission to the Coldwell Banker Broker or Sales Associate who obtained the sale. Neither Coldwell Banker Real Estate LLC nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any product or service in connection with the program. Not all products or services are available in all states. All products and services provided by American Home Shield®. * Marshall & Swift L.P., 2005. **Just the Facts, 2003.

©2007 American Home Shield Corporation and its licensed subsidiaries. All rights reserved. American Home Shield and AHS are registered trademarks of American Home Shield Corporation.


We know how much you value your client relationships. Our mission is to helpyou strengthen and build your business by providing your clients with high-quality, money-saving insurance products in a convenient, hassle-free manner.

NRT Insurance Agency, Inc., a Coldwell Banker Residential Brokerage affiliate,has been supporting Coldwell Banker Residential Brokerage Sales Associates inthe Northeast for the past five years. Our proven track record for helping salesassociates broaden the scope and strength of their client relationships is thedriving force behind NRT’s national roll out of our products.

The reasons for our success are simple:

1. We can save your clients as much as 15%* when theyinsure both their home and auto

2. We work with some of the best providers in the business: Liberty Mutual, Fireman’s Fund, Chubb, Travelers and Encompass, just to name a few

3. We make it easy, which makes you look good

Let us help you exceed your clients’ expectations. All you need to do is includean NRT Insurance Agency, Inc. page in your new listing presentations, and handout a product brochure to all of your new homeowners prior to their closing. By working together, we can help you provide truly remarkable service that willbuild your business.

For more information, call 1.888.717.1776

*Reflects savings that will apply when insuring both home and auto with us as compared with rates thatwould otherwise apply. Actual discounts may vary by state.

A proven performer that will help

you build your business

Introducing NRT Insurance Agency, Inc.

©2006 NRT Insurance Agency, Inc. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate Corporation.An Equal Opportunity Company. Equal Housing Opportunity . Owned and Operated by NRT Incorporated.

nrtia_email_v1.qxd 5/10/06 12:21 PM Page 1


Legal Defense

Coldwell Banker Residential Brokerage Legal Defense – More than an E&O Policy

Legal Defense Covers* • Adverse Court Decisions

• out-of-Court Settlements of Disputes

• Adverse Mediation or Arbitration Decisions (issues NoT relating to sales commissions)

• Adverse Findings of State Real Estate Commissions and Associations

• Adverse Findings in Equal Housing opportunity-Type Cases

• Personal Injury Claims by Consumers

Legal Team Provides • Responses to daily legal questions from agents and managers

• Preparation of agents and company for responses to Subpoenas and Depositions

• Assistance to agents in responding to Real Estate Commission complaints

• Assistance to agents on Realtor Association Complaints

• Representation of company and agents in litigation

• Monitoring of CBRB Contracts for compliance with current laws

• Provision of educational sessions relating to risk reduction

Deductible – ZERO

*Certain exclusions apply. Please refer to the Legal Defense Program information in @nswers (also Appendix 1 to Independent Contractor Agreement) for specific details of claims that are covered and not covered.

BARBARA FRIEDMANParalegal

JENNIFER BRUNE SPEARGASAssociate Litigation Counsel

The Coldwell BankerDifferenceOwned and Operated by NRT LLC.

How Concierge® Works

Coldwell Banker Residential Brokerage (“Coldwell Banker”) is offering the contact information for vendors of the requested service(s) in furtherance of its commitment to providing Truly Remarkable Service. Coldwell Banker does not guarantee or make any representations regarding the quality of work of any

vendor provided under the Concierge Program. Coldwell Banker may receive a fee for marketing and referring the vendors in the Concierge program.

Agent referrals help grow the Concierge® program. Call us at 877-310-6683 or email [email protected] with your vendor referrals

Concierge® helps you build “Customers for Life” by offering this free and valuable service for your clients before, during and well after the sale or purchase of their home.

Have your clients visit cbmove.com/concierge to access our directory of pre-screened service professionals. Vendors are listed alphabetically by service category. Click on the category name to display a full list of service providers.

Our directory includes the provider trade name, contact information, web address, and geographic service area(s).

When contacting vendors, make sure you advise your clients to identify themselves as Coldwell Banker customers, in order to receive preferred service and pricing.

Or, if you prefer to provide the referral directly to your clients, you can log on to the Concierge® page on CBInside and search the service provider directory.

If you prefer to have us speak directly with your buyer or seller, they can call toll free at 877-310-MOVE (6683), Monday through Friday, to receive vendor referrals over the phone.

All vendors are screened for professional qualifications including license, insurance and quality standards. You can rest assured they will receive quality service from the Concierge program.


Relocation Services

Coldwell Banker Residential Brokerage's Relocation Division is your “window” to thousands of active buyers

throughout the U.S. and abroad. our fully staffed division is aligned with a network of the nation’s top real

estate and relocation companies. Our largest relocation resource, Cartus, represents more than 50% of the

national relocation business, with over 100,000 annual transfers.

We work with corporate relocation departments across the country to assist and ensure that empolyees

have smooth transitions into their new homes and communities.

Why you should choose Coldwell Banker Relocation Services:

• Award-winning Relocation Division

• Provider of highest level of customer service

• Assist with making buying or selling connections, nationally and internationally

• Affinity organizations - members and clients of industry-leading corporations

have direct access to our full range of real estate and relocation services

• Primary broker for Cartus, the leading performance based network of market-

dominant real estate brokers, serving the clients and customers of Cartus -

The premier provider of global mobility management and workforce development

solutions serving corporate, military, government and affinity markets.


Mentor & Foundation for Success Programs

Coldwell Banker Residential Brokerage offers each new real estate agent many tools to help launch a new career

in real estate. An important element of the success tools is the new agent training program, Foundation for

Success™, and the local branch Mentor Program. Each of these programs works hand-in-hand to provide a

new agent the confidence to succeed.

Branch Office • Establish Short & Long-Term Business Goals

• Steps to Create a Sphere of Influence

• Assistance in Development of Marketing Plan (Farming FSBO’s, Expired Listings, Cold/Warm Calls, Absentee Owners, Floor Duty Time)

• Guidance on the State/Local Laws Governing Real Estate Transactions

• Assistance with Contract Requirements

• Working with Buyers/Sellers; Available Financing (FHA, VA, FMHA & Conventional Loans & How To Use Calculator)

• Support While Learning To Use The Computers & Programs

• Guidance on the Steps to Follow from Contract to the Settlement Table

• office Checklists to Eliminate Potential Errors

Foundation for Success ™ • Develop Business Plan

• Building Your Business

• Buyer & Seller Services (Presentations, Negotiating, Closing)

• Agency, Ethics, Fair Housing

• Contracts written

• Mortgage Financing, Settlement Proceeds & Buyer Costs

• Technology Education

(LeadRouter™, Intro to the Network, CB Contracts Program, Toolkit, Coldwell Banker Works®, CB Marketing Mall, Property Search & Data Retrieval)

• From Contract to Closing & Beyond

• Referral Income

• Safety for Real Estate

• Rental/Lease Program

• Home Protection Plan - Warranty

• Home Inspections


Continuing Education & Technology Training

Continuing EducationFor the experienced sales associates in the Mid-Atlantic Region, Coldwell Banker Residential Brokerage offers a variety of continuing education classes throughout the year.

Technology TrainingAt Coldwell Banker we value your success and are committed to you and the growth of your business. We offer many technology training classes to help you take your business to the next level.

Call the School of Real Estate for a complete schedule of classes, 1-800-992-4794.

• eMarketing Advantage

• Prospecting with Technology

• Seller Services Workshop

• Buyer Services Workshop

• Matrix Advanced

• ToolKit

• SpotRunner

• LeadRouter™

• Building your best Website

• Selling by Numbers

• CB Contracts

• outlook Web eMail & Contact Management

• Microsoft PowerPoint