DiscoverMetropolisBarcelonaFull of opportunities

barcelonaopportunity.amb.cat

636 km2 and 3,2 milionpeople, one of Europe’shighest population density

Metropolis Barcelona means quality of life. This diverse metropolis boasts a privileged location in Europe and on the shores of the Mediterranean, where the mild climate affords ample opportunities for outdoor activities and the landscape offers a wealth of natural assets. This well-managed city provides high-quality municipal services and engages in urban planning to create public spaces designed to prioritize people’s wellbeing.

The metropolitan area of Barcelona is home to 10% of Spain’s total population and a large proportion of Catalonia’s 7.5 million people. It is a nexus for culture and innovation, a critical driving force that powers a highly diverse economy with a long industrial tradition. The area’s economic fabric is largely made up of small and medium-sized businesses, but it also incorporates large multinational companies. It is now one of southern Europe’s chief economic engines, a hub for logistics and a magnet for talent, a place that is open to business.

MetropolisBarcelona

3.2 millionsInhabitants

10% of Spain’s GDP.2nd European

Economic Region

PIB

20% of the patentsregistered in Spain

46 milliontons of goods

through the Port

Area: 636 km2

Population: 3.22 M inhabitants GDP: 111,452 M€ (2015)GDP per capita: 34,679 €/year (2015)Exports: 51,282 M€ (2016)Imports: 64,983 M€ (2016)

MetropolisBarcelonain figures

You will find prestigious universities, business schools and high tech hubs that attract talent from around the world

Although the territory occupies just 636 km2, it is home to over 3.2 million people, giving it Europe’s second highest population density for a region, 5093 inhabitants per Km2. This compact area was laid out in part by the 1860 Pla Cerdà, which shaped the neighbourhood that over time has become the largest and most diverse part of Barcelona, creating an urban fabric of small businesses, services, residences and offices, all well distributed throughout the city centre. This density is one of the keys to why Barcelona is a hub for social and cultural exchange, a place that fosters knowledge, creativity and innovation.

An appealing metropolis

Historically, Barcelona has long had a strong tradition of commerce and has always been a city of exchange where people come together. Over time, it has evolved into a highly dynamic metropolis and a focal point for tourism, business, culture, entrepreneurship and creativity.

This dynamic setting is a historic site brimming with art, culture and creativity, making it not only one of Europe’s most attractive tourist destinations, but also a locus of cultural exchange that makes for fertile ground for innovation and entrepreneurship, drawing in talent and businesses from around the world.

A city that pulses with life 24 hoursa day, an urban ecosystem populatedby a wide range of activities, servicesand opportunities

+10 milliontourists a year

75% of daily tripsusing sustainable

modes of transport

305 km2

of open spaces +37 million

airport passengers

Million overnight stays

a year

29.1

Million containersthrough the Port

1.9

InternationalSchools

38

Metropolis Barcelona leads all European cities in quality of life for workers,according tothe European Cities Monitor

Enjoy theMediterraneanlifestyleBarcelona, a lifetimegrowth opportunity

Thousands university students

208Residents

born abroad

14%

Hospitals and Health Centres

153

Barcelona is the 3rdmost popular destination worldwide for business travellers(2016, ICCA ranking)

A space for personal growth

Barcelona also means quality of life, social cohesion and equality. This quality of life comes in part from the city’s Mediterranean lifestyle, made possible by the area’s mild climate and by its numerous parks and open spaces that make for cleaner air and offer innumerable chances for outdoor leisure.

Part of what places the city near the top of the quality of life rankings is the fact that it is a very healthy place to live. This is not only thanks to its privileged geography, but also because of the commitment to promoting local agriculture and outdoor sports and the measures that have been taken to improve the area’s air quality and promote sustainable mobility.

Additionally, the area boasts five highly specialized public hospitals, the country’s most important private medical clinics and the presence of internationally recognized doctors, all of which makes the health care on offer here of very high quality and points to a bright future for this sector.

A privileged destination for tourism and business

Metropolis Barcelona provides both tourists and residents with a wide range of leisure options and is also a leading destination for business travellers. This successful growth in specialized business has come about thanks in part to more than 100 different facilities for the hosting of fairs and congresses that can be found all over the metropolitan area.

The Port of Barcelona has more cruise ship traffic than any destination in the world outside the Caribbean. It boasts six international passenger terminals.

Mediterranean climate means that you can comfortably enjoy the outdoors all year long, with an average temperature ranging from 15 to 21 ºC.

Distinctive offerings for tourists, with activities that can be enjoyed all year long (architecture, art, gastronomy, sports, sun and beaches, mountains, landscapes...)

Over 100 facilities where congresses and fairs can be held, drawing a total of over 600,000 attendees a year to about 2,000 different events.

A city that is able to attract international talent, thanks to highly prestigious business schools and a powerful research hub of universities and hi-tech centres.

Value placed on the public and private education and healthcare systems, and the institutions needed to guarantee their persistence, thus helping to create a more just and more egalitarian city.

A city devoted to services, a commercial environment with a wide range of small and medium-sized shops all around the city, with mixed uses and activities.

4th ranked Smart City in Europe and top ranking one in Spain

Tunis1.047 kmAlgiers

521 kmTanger600 km

Lisbon1.000 km

MadridMetropolisBarcelona

Rome862 km

Napoli

Marseille

Genova

Milan

Munich

BruxellesAntwerp

Paris1.000 km

London

LiverpoolManchester

MetropolisBarcelona

350 km

Frankfurt

Copenhaguen

Berlin

Prague

Vienna

Budapest

Athens

Palermo

Dublin

An Open Metropolis to the world

Ever since Roman times, Barcelona has enjoyed the advantages that come with its privileged location, thanks both to its easy access to the rest of Europe and to its Mediterranean port. The city could even be called Europe’s Southern gate in light of the good connections to the rest of the world that are made possible by the area’s transport infrastructures.

The Catalan city is also strategically located along the Mediterranean Corridor, a route currently receiving the support of the European Union-funded Connecting Europe programme.

Easily accessible via land, sea and air

Thanks to the proximity of the area’s transport hubs to the city centre, as well as to the compact nature of the city, its high population density and the concentration of significant infrastructures on and around the Llobregat River Delta, none of the modes of passenger or commercial transport are located farther than 7 km from the city.

Southern Europe’sinnovation hub

GDP in Spain

10%

total start-ups investment

in Spain

56%

By plane (84.5%)

By train (7.8%)

By cruise (5.3%)

By ferry (2.4%)

By train (2.1%)

By Ship (19.2%)

By road (78.7%)

Barcelona is the only metropolis in Europethat can boast a major Mediterranean port, an international airport and a high-speed train line, all within a radius of 7 km

Freigh Metropolitan Distribution

Port /Airport

Infrastructures

Passenger Metropolitan Distribution

By plane

84.5%(39.7M pas/year)

(38.77 Mt/year)

By ferry

2.4%(1.1M pas/year)

By cruise

5.3%(2.5M pas/year)

By road78.7%

(159.8 Mt/year)

By ship19.2%

By train2.1%

(14.3 Mt/year)

By train

7.8%(3.7M pas/year)

By plane (84.5%)

By train (7.8%)

By cruise (5.3%)

By ferry (2.4%)

By train (2.1%)

By Ship (19.2%)

By road (78.7%)

0

km

5 10

km

Regarding to transport of goods, the city is connected to the global economy by sea via the logistics port; by rail via conventional railroad; and by road via a comprehensive road and highway network, all of which help give shape to the metropolitan area.

A creative, entrepreneurial social environment

Specifically, the Barcelona metropolitan area hosts a range of actors engaged in technological innovation, and it is home to 68% of Catalonia’s creative activities and a large number of business clusters. It is also fertile ground for entrepreneurs, putting it in fifth place in the EU-Start-ups rankings.

Catalonia’s total employees

50%

Spain’s exportsin knowledge products

25%

Catalan workers in creative activities

68%

Passenger MetropolitanDistribution

Freigh MetropolitanDistribution

There are opportunities totake in history, from Romanheritage to industrial legacy,with each historic centreexhibiting its uniquecultural identity

Interconnected Green Infrastructure

Despite being a densely populated territory, Metropolis Barcelona is 52% undeveloped, made up of open spaces rather than occupied by buildings or transport infrastructures. This system of linked cities surrounded by open spaces brings with it benefits for the environment, the economy and leisure, and it makes for a more liveable, more efficient and healthier city.

Cultural landscape, an investment towards the future

Cultural landscape and architectural legacy are fundamental building blocks for economic development in and around cities. Prosperity awaits territories that are able to evolve with history and adapt to changes, and over time Metropolis Barcelona has shown itself to be capable of this.

Green and healthy Metropolis

km2 of opengreen spaces

330

Leader in implementingelectric vehicle

Public space design that follows the city’s recognizable pattern of creating spaces that can host activities and foster diversity while encouraging greater socialization by citizens.

A metropolitan coastline with over 32 km of high-quality beaches, offering ample opportunities for leisure.

A ciclable network for the 36 municipalities in the area as an alternative to the transport congestion caused by private vehicles.

A city that is committed to reducing air pollution by fostering sustainable transport.

Interconnected green infrastructure, hosting a wealth of ecosystems that represent very considerable environmental, social and cultural assets. These spaces have a key role to play in the region’s environmental, leisure and economic life.

An area rich in geographical resources, strategically chosen thousands of years ago for its location at the heart of the Mediterranean.

An extensive, intermodal, well-established and efficient public transport network.

EnvironmentalHabitats

61Thousands of km

ciclable

1.4Differentspecies

5,300

km of natural paths

295

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You will find a huge production area, which represents more than 18% of Catalonia’s industrial areas.

Metropolis Barcelona industry enjoys easy access to the most important road and rail infrastructures, which are distributed throughout the region. There are areas with more office space of varying sizes located throughout the region, including both large concentrations of offices and specific areas specializing in distinct economic activities. The region’s shopping areas are also distributed around the urban centres of all 36 municipalities, offering a wide range of activities and kinds of businesses.

€/m2 totalfloor area forindustrial use

100

€/m2 totalfloor area for

hotels use

374

Plots for sale from

23

Business takes placewhere happiness is found

Parc de l’Alba - Science and Technology Park (Cerdanyola del Vallès)

Standing close to high-quality universities and business schools (UAB, ESADE) makes it a great environment for research and education. Innovation also has a big role with the presence of the EURECAT’s technological centre, several business incubators from the UAB’s research park, and many others. This means an important potential of clients for any hospitality business (students, academics, researchers, companies’ visitors, etc.)

Plataformes del passeig Marítim (Montgat)

This former industrial facility becomes an opportunity space for Montgat, which puts together new uses and activities in a new center that brings in a structural change for the city. Several activity buildings such as a congress centre, a hotel, a spa, and a high quality commercial activity are linked up around a good-quality public space.

Saló Central (Sant Boi de Llobregat)

Commercial premise on the ground floor of an apartment building located by one of the main roads that connect Sant Boi de Llobregat with Barcelona. A new urban park and the transformation of structural roads into pedestrian streets contribute to an emerging urban, green, residential and pedestrian area.

Les Guardioles’ sector (Molins de Rei)

The project carries out the opportunity to built a residential neighbourhood with more than 600 apartments, half of them being social housing. It works as a nexus of three suburbs and the city center, integrating the Park of Collserola to the municipality with a new natural ‘gate’ and transforming the main avenue into a pedestrian-friendly road.

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Les Bateries - Turó del Sastre (Montgat)

Situated on a high point, the plot stands out thanks to their magnificent panoramic views of the coast and benefits from the proximity to the city center, making it an ideal location both for visitors that want to enjoy quietness and the beaches and for those that prefer the bustle of Barcelona and its different activities.

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