discover how to close more deals - gowp … · seo, paid marketing campaigns, website audit forms,...
TRANSCRIPT
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HOSTED BY: GOWP & LIQUID WEB 1
DISCOVER HOW TO
CLOSE MORE DEALSUSING WEBSITE AUDITS
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Clifford almeida
FOUNDER, MY WEB AUDIT
Adrian Luna
Partner Prog. Manager, Liquid WebBrad Morrison
FOUNDER, GO WP
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As a customer of Liquid Web, GoWP and MyWebAudit, I’ve seen first hand how these services can work together to benefit my clients.
I have a focus area with medical providers. LiquidWeb's HIPAA‐compliant server gives me a secure/fast environment for my client's web presence. With MyWebAudit, I can highlight weaknesses in a prospective client’s site. The first thing I recommend for my healthcare clients is to migrate them to my dedicated server at Liquid Web’s top‐notch hosting environment. And the experts at GoWP,
can take care of any WordPress issues that need to be improved.
April Wier | Owner Sugar Five Design
WORKING TOGETHER #WINNING
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A LITTLE ABOUT ME
MARRIED W/ 2 KIDS * LOVE TO TRAVEL * 20 YEARS WEB EXP *RUN HIREAWIZ * RECENTLY LAUNCHED MY WEB AUDIT
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IS THIS YOU?#WINNING
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WHO IS THIS WORKSHOP FOR?
WEB AGENCY OWNERS, WEB PROS & FREELANCERS
LOOKING FOR A WAY TO DELIVER VALUE EASILY
LOOKING FOR PROVEN LEAD GENERATION STRATEGIES
LOOKING TO GROW THEIR BUSINESS
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I HOPE THIS ISN’T YOU!#WINNING
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Are you struggling with any of these problems?
Lead generation
Dealing with tire kickers
Being seen as a commodity
delivering value
LOSING DEALS TO LOW BALLERS
Standing out from the crowd
Closing deals
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THE BENEFITS OF USING AUDITS IN YOUR BUSINESS
MY GOAL#WINNING
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HOW YOU CAN USE AUDITS TO GENERATE LEADS
HOW YOU CAN USE AUDITS TO CLOSE MORE BUSINESS
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OUR GOAL IS TO SHOW YOU:
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I learned the hard way spending 1-2 hours
THE PROCESS#WINNINGWITHAUDITS
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3-5 hours
THE PROCESS#WINNINGWITHAUDITS
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5-7 hours
THE PROCESS#WINNINGWITHAUDITS
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Honestly I don’t know how long
It’s astronomical!
THE PROCESS#WINNINGWITHAUDITS
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WE’VE USED THEM SINCE 2014
THE PROCESS#WINNINGWITHAUDITS
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Run reports from popular tools
Take what I needed from each
Reword them to make sense to the client
Format everything to look good
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BIZ CHALLANGESIT WAS NOT WORKING…
I don’t know ALL THE WAYs to help them…
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I don’t know how to start the sales process
I don’t know how to prove my value
I don’t know how to present it
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After years of TRIAL & ERROR I discovered
THE BENEFITS#WINNINGWITHAUDITS
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Measure what matters
PriorItize info based on impact & ROI
Present the info so it was understood and valued
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Running audits felt like this NOW we roll LIKE this
The struggle was real!
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Wait until the end to see how WE do them in < 5 minutes
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WHAT DO I AUDIT?#WINNINGWITHAUDITS
WEB DESIGN:
UI / UX
Conversion
optimization
PERFORMANCE
& SECURITY
SEARCH ENGINE
OPTIMIZATION
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MEASURE WHAT MATTERS, in terms they easily understand.
Other key
Services offered
+
Each of these categories can be a service offering.
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STAND OUT FROM THE COMPETITION
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THE GIVE METHOD#WINNINGWITHAUDITS
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You close a sale when a prospect’s
perceived value of your offering
is higher than their investment.
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THE GIVE METHOD#WINNINGWITHAUDITS
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Generosity
INFORMATION
VALUE
EDUCATION
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DELIVER VALUE
THE BENEFITS#WINNINGWITHAUDITS
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Personalizes your services to their needs
Identify challenges & opportunities
ESTABLISH YOUR EXPERTISE & BUILD TRUST
HELPS YOU prioritize
HELPS YOU STAND OUT from the competition
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Email EXISTING & PAST CLIENTS
5 ways to GENERATE more LEADS#WINNINGWITHAUDITS
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Post an offer on social media GROUPS
WEBSITE AUDIT LEAD MAGNET
REQUEST REFERRALS FROM your network
OUTReach w/ value
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SOCIAL MEDIA CAMPAIGN & CONTESTS
SYSTEMS YOU CAN BUILD IN PLACE#WINNINGWITHAUDITS
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PAID ADS to a free offer or paid Website
Evaluation
Local Workshops
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GETs YOU IN THE DOOR
GENERATING REVENUE#WINNINGWITHAUDITS
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PRODUCTIZED SERVICE
MONTHLY Care plans / retainers
Introduce & Cross sell services
EXISTING PROSPECTS: CLOSE DEALS FASTER
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SEO, Paid Marketing campaigns, website audit forms, and calls etc.
Brief Call / Intro Email
Run Audit
Schedule Consultation Call
Review Audit + ROI ReportPresent Discovery /
Go Wide Go Deep Consult
INBOUND LEADS
Cold calls, outbound emails,
social media messaging etc.
Outbound Communication & Follow Up Sequences w/ Audit
Run Audit w/ website teardown + Follow Up Sequences
Schedule Consultation Call
Review Audit + ROI ReportPresent Discovery /
Go Wide Go Deep Consult
outbound LEADS
BUILD A RELATIONSHIPBuild trust with more interactions / touch points.
BE INTENTIONAL W/ FOLLOW UPDon’t stop unless you get a NO!
PROSPECT & QUALIFY WISELY
Remember ‐ not everyone is your ideal customer.
THE GOLDEN RULEEducate and deliver value before you sell.
MEASURE KPI’si.e. Lead Sources, Volume, Quality & Conversion Rates
LEAD to CUSTOMER INTERACTION WORKFLOWThis is how we use My Web Audit in our agency to generate leads & close deals.
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DONE FOR YOUR AUDITS#WINNINGWITHAUDITS
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HOW MANY charge
based on the VALUE
your services DELIVER?
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You close a sale
when a prospect’s
perceived value
of your offering
is higher than
their investment.
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DONE FOR YOUR AUDITS#WINNINGWITHAUDITS
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want to SEE HOW EASY IT IS TO create
high value audits
without spending hours and tons of money?
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Mywebaudit.com#WINNINGWITHAUDITS
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Reliable Lead generation system
DELIVER VALUE FASTER & EASIER
Establish expertise & Build trust
Stand out from the competition
Save time & money
Close deals faster & easier
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LET’S RUN AN AUDIT!
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Measure what matters (40+ points)
Mywebaudit.com#WINNINGWITHAUDITS
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manual & automated tests
Lead generation WIDGETS AUDIT & ROI
COMPETITIVE REPORTS
Personalize almost everything
Crafted to convert
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Helped us close a couple of deals over 20K!
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Real people. Real storiesOUR USERS LOVE US!
Building trust and delivering value early helped us close a couple of deals over $20,000!
Michael Wailes | Spectrum Interactive
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AUDIT LEAD CAPTURE WIDGET#BONUSES
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ROI LEAD CAPTURE WIDGET#BONUSES
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EMAIL TEMPLATES#BONUSES
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it has literally paid for itself 30X
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Real people. Real storiesOUR USERS LOVE US!
Between our website audits and business that we have closed because of My Web Audit, it has literally paid for itself 30X.
John Falke | Johnny Flash
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MYWEBAUDIT.COM
Start your free trial at
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Free TRIAL & DISCOUNTGROW YOUR BIZ TODAY
USE GOWPLW to get 50% OFF ANY PLAN FO 3 MONTHS
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Take 50% off any plan for three months. Use
code AUDIT at checkout: www.gowp.com
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New Partners can take 50% off for the first
three months on their first order. Visit
www.liquidweb.com/partner-community to apply
OUR SPECIAL OFFER FOR YOU TODAY
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Questions & answers