Discover contemporary living at Edinburgh’s most fashionable address

Nestled among the boutiques and restaurants of the sophisticated New Town you’ll find 53 George Street.

Set in an elegant Georgian terrace, this exclusive collection of six stunning apartments effortlessly blends classical 18th Century architecture with modern and luxurious interior design.

WELCOME TO EDINBURGH

A world class city

With rich history, beautiful scenery, stunning architecture and vibrant culture, Edinburgh has been rated ‘the most liveable city in the world’.

Scotland’s capital attracts more than four million visitors every year. Home to two UNESCO World Heritage Sites and accredited as the first UNESCO City of Literature, Edinburgh offers a wealth of cultural delights. Its museums, galleries and theatres host year-round exhibitions, performances and tours.

Every August, the Edinburgh International Festival and Festival Fringe welcome performers from more than 60 countries. Nearly three million visitors enjoy an exhilarating month of the best opera, music, drama and dance the world has to offer during the biggest annual arts festival.

Edinburgh is a ‘must visit’ destination for visitors from across the globe and hosts more than 15.6 million overnight stays worth £1.5 billion every year.

With 71% of overseas visitors coming to Edinburgh for a holiday, more than other UK cities including Glasgow (54.5%) and London (50.7%), the city benefits from a growing international tourism economy.

It’s easy to see why. Edinburgh offers so many popular attractions

including the National Museum of Scotland, National Gallery, Palace of Holyroodhouse, Royal Botanic Gardens, Edinburgh Castle and Edinburgh Zoo – home to the only giant pandas in the UK.

Its unrivalled arts and literary festivals attract audiences in excess of 4.5 million people, with an annual economic impact of £313 million. The city offers a wealth of luxury shopping opportunities on George Street and nearby Multrees Walk, both home to famous fashion brands and designer labels.

SO MUCH TO EXPERIENCE

Edinburgh is a culinary haven for food lovers. Locals and visitors alike enjoy the finest seafood, freshly harvested from Scottish waters. The city is home to four Michelin stars. World-class restaurants make the most of seasonal, locally-sourced products while its buzzing bars offer wine, craft beers, and of course the ‘water of life’ – celebrated during ‘whisky month’ every May.

THE BRIGHTEST OUTLOOK

Award-winning Edinburgh is one of the most productive and prosperous cities in the UK, with a strong, growing economy that attracts discerning investors.

Offering an unrivalled quality of life, along with a wealth of career opportunities, the Scottish capital benefits from a fast-growing, educated and highly skilled workforce. By 2026, Edinburgh’s population is projected to increase to 546,440, of which 70% are predicted to be of working age.

World-leading research in data science, cyber security, robotics and blockchain, supported by four universities and a thriving student population, make the city a global learning centre. Named ‘Europe’s most attractive destination for technology businesses to locate to’ (European Business Magazine), Edinburgh is a magnet for developers and dynamic fintech companies, with opportunities for business investment.

The opening of the Bank of Scotland over 300 years ago established Edinburgh as a financial centre. Insurance, pensions, fund management and asset servicing sectors are particularly strong, with nearly 10% of the working population employed in this area. Edinburgh is the UK’s most important financial centre, after London, and a top four city within Europe, with nearly £500 billion of assets under management.

The city’s property market is forecast to flourish, with house prices and rental growth expected to average 3.1% per annum, well above the UK-wide forecast of 2.2% house price growth and 2.4% rental growth. (Source: JLL)

In 2019, Edinburgh was voted ‘Top UK City’ for best economic prospects by The UK Vitality Index, Lambert Smith Hampton.

T O U R I S M

14,300,000Holiday makers and visitors pass through

Edinburgh Airport each year

P O P U L A T I O N

12.5 % Edinburgh’s population

growth between 2007 – 2017, compared

to Scotland’s 4.9%

E D U C A T I O N

79,000 The number of students

enrolled on courses at Edinburgh’s four

prestigious universities

P R O P E R T Y

3.1 %The average annual

forecast of house price and rental growth

throughout the capital

5 MINUTES WALK

10 MINUTES WALK

15 MINUTES WALK

CharlotteSquare

Queen StreetGardens

MorayPlace

Gardens

Wat

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f Le

ith

Waverley Station

HaymarketStation

West End

PrincesStreet

St AndrewSquare

EdinburghBus Station

YorkPlace

EdinburghPlayhouse

Scottish Parliament Building

Dynamic Earth

Museumof Edinburgh

St Leonard’s LandUniversity

of Edinburgh

New Parliament House

Palace of Holyroodhouse

The University of Edinburgh

The University of Edinburgh Lauriston Campus

National Museumof Scotland

FestivalTheatreGreyfriars

Kirkyard Holyrood Park

GeorgeSquare

Gardens

Scottish National Portrait Gallery

ScottishNational Gallery

Princes StreetGardens

Royal ScottishAcademy

Carlton Hill

Lochend Park

Inverleith Park

RoyalBotanic Garden

Edinburgh

DeanVillage

DUDDINGSTON

NORTHFIELD

Scottish National Gallery

of Modern Art

The Usher

Hall

OLD TOWNWESTEND

FINANCIALDISTR ICT

NEWTOWN

J O H N S TON TERRA C E

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QUEEN STREET

GEORGE STREET

PRINCES STREET

THE ROYAL MILE

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MORRISON STR E E T

Arthur’sSeat

EdinburghCastle

C A R

W A L K

T R A M

T R A I N

3 min 10 min 10 min 15 min

Princes Street Edinburgh Castle The Royal Mile Financial District

3 min walk 9 min 10 min 39 min

Princes Street Haymarket Murrayfield Edinburgh Airport

7 min walk 2 hrs 30 min 3 hrs 15 min 4 hrs 30 min

Waverley Station York Manchester London

25 min 40 min 1 hr 30 min 1 hr 30 min

Edinburgh Airport Forth Bridge St Andrews Loch Lomond

ALWAYS CONNECTED

George Street’s central location makes travelling around the city quick and easy whether you walk, cycle or choose from the many transport options available.

The nearest tram stop is just a three-minute walk away on Princes Street. A frequent service, operating every 7–10 minutes, connects you to a 14km route from York Place in the city centre to Edinburgh Airport, with stops at Murrayfield Stadium and the Royal Highland Centre.

Edinburgh’s two major train stations, Waverley and Haymarket, are both easily accessible from your apartment. High speed daily rail services will take you across Scotland, to major cities within the UK – like York, Leeds, Manchester and Birmingham – and to London (4.5 hour journey time).

Easily reached via train, tram or the Airlink Bus service, Edinburgh Airport is just 12km (7.5 miles) away, with an average journey time of 25 minutes by car or taxi.

NEW TOWNOne of Britain’s most celebrated urban areas

With its classical architecture, sandstone buildings, elegant squares and tranquil gardens, it’s easy to see why Edinburgh’s New Town has been awarded UNESCO World Heritage Site status.

Designed in 1767 for the wealthy professionals, politicians and writers escaping the overcrowded Old Town, it was defined by its generous space, open views, light and order.

Central to this most historic and cultural neighbourhood, George Street is New Town’s main thoroughfare, connecting St Andrew Square in the east to Charlotte Square – the official residence of the First Minister of Scotland – to the west.

George Street’s association with the finance industry can be seen in several buildings that were once head offices of Scotland’s insurance companies and banks, notably The Dome, with its classical columns, Contini’s converted banking hall and The Standing Order public house.

Today, residents and visitors experience the vibrant living history through not only its elegant architecture, but art galleries, boutique shops, high-end fashion retailers, café culture and buzzing nightlife.

Peruse the delights of Harvey Nichols, enjoy a live performance at The Assembly Rooms and dine in style at the city’s most exciting restaurants – all just steps away from 53 George Street.

Choose from our exclusive collection of six contemporary properties, including studio, one-bedroom and two-bedroom apartments, all on the doorstep of Edinburgh’s many historic and cultural attractions.

With generously high ceilings, restored Georgian features and stunning views of Edinburgh Castle and the Firth of Forth, these are perfect spaces for relaxing and entertaining.

Enjoy the pristine lines and stylised palette of a custom-designed contemporary kitchen, featuring granite worktops and fully integrated German appliances. The spacious living areas are full of light with soft decorative tones complemented by beautifully engineered wood flooring.

IMPRESSIVE INTERIORS

K I T C H E N S

Matt finished contemporary cabinets.

Fully fitted with HI-MACS® Natural Acrylic Stone surfaces.

Under-mounted sink unit

HI-MACS® Natural Acrylic Stone splashbacks.

Recessed LED lighting under kitchen wall cupboards.

Integrated dishwasher and fridge freezer appliances.

Hoover washer / dryer located in service cupboard.

F L O O R I N G

Hardwood oak flooring throughout the living room and entrance hall.

Carpet in bedrooms.

Ceramic 600mm x 600mm tiled floor in bathrooms.

B A T H R O O M S

Three-way shower diverter with rain shower head, handheld shower and bath spout (for bath set up).

Two-way shower diverter with rain shower head and handheld shower (for en suite set up).

Vanity unit.

Recessed mirrored cabinet above basin.

White marble tiled walls.

Chrome heated towel rail.

Shaver socket.

H E A T I N G

Hot water cylinder and immersion elements or added boost.

Bedrooms and living rooms will feature a background comfort cooling facility.

E L E C T R I C A L

Recessed lighting to kitchen, bathroom and hallway. Wall lighting to living areas and bedrooms.

Chrome sockets and switches (white sockets and switches used in ‘out of sight’ positions).

Low energy light fittings.

Pre-wired to accept Sky+, Virgin, Freeview TV, telephone and DAB / FM radio to living areas and bedrooms.

Wired for 100Mb Fibre Optic Broadband (subscription required).

Mains power, battery backed up smoke detectors.

NICEIC / ECA Certified.

From conception to finish

STYLE AND SUBSTANCE

All bedroom interiors feature a contemporary, calming colour

palette which creates an atmosphere of peace and tranquillity.

Expect well-appointed bathrooms featuring floor-to-ceiling marble tiles, stylish sanitary ware and invigorating showers with contemporary fittings

and superior finishes.

Apartment 4Studio: 441sqft

Apartment 32 bedrooms: 1012sqft

Apartment 2Studio: 441sqft

Apartment 12 bedrooms: 1012sqft

Apartments 1 and 2First floor

Apartments 3 and 4Second floor

KITCHEN / LIVING 31sqm / 334sqftMASTER BEDROOM 30sqm / 323sqft1 LIVING 28sqm / 301sqft

KITCHEN 6sqm / 65sqft2 KITCHEN / LIVING 31sqm / 334sqftMASTER BEDROOM 30sqm / 323sqft3 LIVING 28sqm / 301sqft

KITCHEN 6sqm / 65sqft4

N N

Apartment 51 bedroom: 581sqft

Apartment 61 bedroom: 668sqft

Allied International brings a wealth of expertise and more than 15 years’ experience in managing successful property investments.

A comprehensive understanding of the market, together with exacting selection criteria has enabled us to transact on £250 million of investments for our clients.

Our professional team is committed to providing a complete, 360° service that ensures peace of mind at all stages of the investment process.

So, whether you need independent legal representation, the best possible deal on financing, advice on maximising rental returns, or help with lettings, our advisers are ready to assist you.

Apartments 5 and 6 Second floor N

53 George Street was developed by the Edinburgh and London residential property market specialists

KITCHEN / LIVING 24sqm / 258sqftMASTER BEDROOM 21sqm / 226sqft5 KITCHEN / LIVING 28sqm / 301sqft

MASTER BEDROOM 16sqm / 172sqft6

Allied International consultants deal exclusively with property located outside of Hong Kong and therefore are not required to be licensed under the Estate Agents Ordinance of Hong Kong SAR.

All information contained herein and all marketing literature provided by Allied International is intended for general information purposes only. No representation or warranty either expressed or implied by Allied International is provided in relation to the accuracy of the information provided. You are recommended to complete your own due diligence and seek professional taxation and legal advice.

T: +852 2803 5911 F: +852 2803 5977

www.alliedinternational.com.hk