discover australia holidays nathan harding
TRANSCRIPT
![Page 1: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/1.jpg)
![Page 2: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/2.jpg)
www.businesscentre.org.auP: 08 9144 4668
Nathan HardingDiscover Australia Holidays
14:20pm – 14:40pm
#warluway
![Page 3: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/3.jpg)
![Page 4: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/4.jpg)
![Page 5: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/5.jpg)
![Page 6: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/6.jpg)
![Page 7: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/7.jpg)
![Page 8: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/8.jpg)
![Page 9: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/9.jpg)
![Page 10: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/10.jpg)
![Page 11: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/11.jpg)
![Page 12: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/12.jpg)
![Page 13: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/13.jpg)
![Page 14: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/14.jpg)
![Page 15: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/15.jpg)
![Page 16: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/16.jpg)
![Page 17: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/17.jpg)
![Page 18: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/18.jpg)
![Page 19: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/19.jpg)
Peak national body for the $34 billion
inbound tourism industry
![Page 20: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/20.jpg)
DESTINATION PILBARA WARLU WAY
TOURISM WA
Nathan HardingCommissioner
![Page 21: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/21.jpg)
10.1 million overnight visitors 19.4 million daytrips$9.6 billion visitor economy97,000 jobs - 7% of the State’s employment
CRITICAL INDUSTRY FOR WA
![Page 22: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/22.jpg)
MARKETING
DESTINATION DEVELOPMENT
EVENTS
![Page 23: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/23.jpg)
![Page 24: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/24.jpg)
![Page 25: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/25.jpg)
#justanotherdayinWA
Instagram -
@westernaustralia
Facebook - @Western
Australia
Twitter - @westAustralia
![Page 26: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/26.jpg)
MARKETING PARTNERS
![Page 27: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/27.jpg)
EVENTS DRIVE
REGIONAL VISITATION
![Page 28: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/28.jpg)
REGIONAL EVENTS PROGRAM (REP)
![Page 29: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/29.jpg)
REGIONAL EVENTS SCHEME (RES)
![Page 30: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/30.jpg)
DESTINATION DEVELOPMENT
![Page 31: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/31.jpg)
DEVELOPMENT PARTNERSHIPS
![Page 32: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/32.jpg)
940,000 visitors (ave annually 13-15)
From WA = 79%, Interstate = 16%, International = 6%
Domestic:Business = 779,000, Holiday = 62,599,
Friends/Relatives = 32,000International:Holiday = 19,800, Business 12,400,
Friends/Relatives = 4,300
TOURISM IN THE PILBARA REGION
![Page 33: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/33.jpg)
Pilbara’s key opportunities are Aboriginal tourism & it’s unique landscapeLeverage Grey Nomads Grow Fly-Drive market (esp Germanic)Grow 55+ marketIndustrial, Geo & Fishing TourismLeverage Cruise Ship opportunities
MY FINAL THOUGHTS…
![Page 34: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/34.jpg)
It’s an industry of partnerships.
WORK TOGETHER
![Page 35: Discover australia holidays nathan harding](https://reader035.vdocuments.mx/reader035/viewer/2022070511/58a37ebc1a28abaa488b6907/html5/thumbnails/35.jpg)
www.tourism.wa.gov.au