discharge report - marketing - aiesec in spain
TRANSCRIPT
INDEX
B2C Marketing - Global Talent - Global Citizen - AIESEC membership
Brand positioning and DT
- Website - FB analysis - Data base
Youth Speak
Member Committee Vice President Marketing – Mohmmed Sief – [email protected]
LC Email MC Managers PF [email protected] [email protected] Santiago de Compostela [email protected] [email protected] Complutense Madrid [email protected] Autonoma Madrid [email protected] Granada [email protected] Malaga [email protected] Bellaterra [email protected] IQS [email protected] Sevilla [email protected] Valencia [email protected] Zaragoza [email protected] Blanquerna [email protected]
- Global Talent - Global Citizen - AIESEC membership
Unique visitors for GT page only without Blog posts and other related pages.
September October December February April June
947
2529
2818
2052
2146
2334
2350
1976
2136
0
500
1000
1500
2000
2500
Sign ups
Sign ups
0
50
100
150
200
250
300
350
400
450
Apply
Apply
Unique visitors for GZ page only without Blog posts and other related pages.
September October December February April June
596 1237
2510
1273
2146
1410
1688
1980 1785
0
50
100
150
200
250
300
350
400
450
500
Sign ups
Sign ups
0
10
20
30
40
50
60
Apply
Apply
Unique visitors for membership page only without Blog posts and other related pages.
0
20
40
60
80
100
120
140
0
20
40
60
80
100
120
140
Total unique visits to our website since September 2014 till June 23 2015 www.aiesec.org.es
Main strategies : - Centralization of the entity channels - Collaborative and innovative working style
The main purpose was to enable the entity to leverage a digital maturity starting from centralizing the main online interfaces and optimizing our main online channels to inspire , enable and visualize the experience we provide to increase our conversion rate and facilitate more leads to our programs. AIESEC in Spain is the main online platform that lead to more then 80 % of the current application that the entity receive.
For more information press here
Total data base collected all over Spain.
This was one of the main driver for the conversion rate optimization through the different email marketing used to drive customer behaviors.
