dirty data - sparkplugs
DESCRIPTION
Sure Shot Media SparkPlugsTRANSCRIPT
Introduction
Josh MartinSenior Project ManagerSure Shot [email protected]
www.sureshotmedia.com@SSMM_JoshMartin
• Eloqua Certified Partner
• Offer full support for consulting, design and
development projects
• Developers of SparkPlugs
2 Common Problems
1. Not knowing there’s a data problem
2 Common Problems
1. Not 2. Knowing there is a
data problem, but not knowing what to do about it.
The True Cost of Dirty Data
An organization with a strong commitment to data quality can produce nearly 70 percent more revenue than a company with only average data-quality procedures.
- Sirius Decisions
A Simple Formula
How Do We Fix It?
Building an Effective Data Strategy
The ways you need to manage data + the places you need to manage data
3 Types of Data Management
Data Validationmaking sure data is correct and/or formatted properly
Data Standardizationmaking sure all data matches your standard values
Data Appendingadding new records or filling in missing info on existing ones
Data Validation
E-mail addresses are correct, valid and standardizedZIP CodesTM contain at least five digitsIncorrect or bogus data is eliminatedPhone numbers are correct, valid and in the proper format
Making sure data is complete and/or formatted properly
Data Standardization
State and country fields comply with International Standardization Organization (ISO) formats Industries match the industry listAnnual revenue ranges match the listNames are in lowercase and begin with a capital letter
Making sure all data matches your standard values
Data Appending
Missing or incomplete company informationB2B and B2C e-mail addressesNew contacts or accountsDemographic information
Adding new records or filling in missing info on existing ones
3 Places to Implement Data Mgmt.
Inbound Datareduce the amount of bad inbound data on forms and lists, while enhancing new data added to your database
Inline Datacontinually clean and enhance your database through intuitive programs and triggers
Outbound Datavalidate data before it is sent to other systems
Inbound Data
Verifying e-mail addresses on formsVerifying phone and address information Scrubbing data on uploaded lists
Reduce the amount of bad inbound data on forms and lists, while enhancing new data added to your database
Inline Data
Data quality programsStandard and custom Cloud ConnectorsSalesforce.com triggers
Continually clean and enhance your database through intuitive programs and triggers
Outbound Data
CRM integrationMarketing data warehousesList and data exports
Validate data before it is sent to other systems
Examples
Tools for Data mgmt. and more….
Apps to Help You Maximize Your Eloqua Investment- Data, Events, Channels, Content -
www.sparkplugsdata.com