Pandoodle, Patents, and the Palmetto State

Overlays

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Working Capital

Fixed Assets

Intangible Assets

Intangible Assets represent 65% - 82% of the S&P 500 (depending who you talk to)

Enterprise Value

Intangible Assets

0%10%20%30%40%50%60%70%80%90%

100%

1975 1985 1995 2005 2010

Tangible AssetsIntangible Assets

Source: Ned Davis Research (consistent with Brooking Institute, Baruch Lev analysis)

Components of S&P 500 Market Value

Legally protecting this needs to be a key part of your business strategy

Patents

Trademarks & Trade Dress

Copyrights

Trade Secrets

Industrial Designs

Mask Works

Geographical Indications

Know How

URL

TM C

Source: IPWatchdog (April 24, 2011)

U.S. Trade in Intangible Assets

Source: Bureau of Economic Analysis, International Economic Accounts, US International Services

$Billions (US 9/2009)

Increasing Rate of Patent Filing Worldwide

Source:WIPO

More International Filings

Source:WIPO

Patent Filing – Worldwide Distribution in 2000

Source:USPTO

Patent Filing – Worldwide Distribution in 2010

Source:USPTO

Growth of Patent Filings (2009 – 2010)

1787 1985 - 1990

Business Strategy

IP Strategy

• IPO

• Acquisition

• No exit

Winners

Losers

• 67% of Winners have IP

• 57% of Acquired Companies have IP

• 81% of Public Companies have IP

Winners are at least 2x more likely to hold IP than losers

Source: IPVision

Intellectual Property Strategy & Management

Source: Kaufmann Index of Entrepreneurial Activity 1996 - 2009

Bill Coughlin, President Ford Global Technologies

Steve Landefeld, Director Bureau of Economic Analysis U.S. Department of Commerce

Pandoodle, Patents, and the Palmetto State