Specialists in One to One Communication

One to One Communication is based in Digital Colour Printing Tecnology

Digital Colour Printing

Xerox iGen3 110

Advantages

Colour – increases learning, memory and response rate

Quickness – reduces time to market

Flexibility – wide range of supports and formats

Print on Demand – no need for stock

Low Costs – for short run jobs

Digital Color Printing

Variable Data Printing

Text and Images

The Power of Colour

Advantages

Perception and Understanding

Communicate and Sell Ideas

Invoice Payment

Learnign and Memory

Source: CAP Ventures

78%

70%

0%

Aumenta oReconhecimento

Melhora aTomada de

Decisão

Efectividade da Cor

+ 80%

+ 88%

+ 30%

+ 55 a 78%

The Power of Relevance

44%

45%

135%

500%

0%

Adding Name

Adding Colour

Adding Personatizationand Colour

Adding RelevateContent

Increase in Responce

Source: Romano & Broudy

Static vs One to One Communication

Adding relevance boosts response up to 500% when compared with an static mailing

The Struggle For Attention

These days we are bombarded with advertising messages

One to One Communication

With One to One Communication its possible to get our message to our Client because of the relevant content

Direct Marketing

Campanhas de Fidelização

Cross-Selling

Up-Selling

Web Integration

Cross-Media

Web to Print

Trans-Promo

Mailings

Personalization

Trans-Promo

Web Integration

Web to Print

Email

Web

Print

Cross-Media

One to One Communication

Estrada de Queluz, 91

2794-101 Carnaxide

Portugal

Tel.: +351 21 434 37 80

Fax: +351 21 434 37 89

directimedia@directimedia.pt

www.directimedia.pt

Specialists in One to One Communication