direct marketing
DESCRIPTION
TRANSCRIPT
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FRESH SOAP
PRESENTED BY-DEEPAK KHANDELWAL
USE FRESH , GET FRESH
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DIRECT MARKETING
• An interactive system of marketing which uses one or more
advertising media to effect a measurable response at any
location, forming a basis for creating and further developing
an ongoing relationship between an organisation and its
customers.
• Direct marketing is a form of advertising that reaches its
audience without using traditional formal
channels of advertising.
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MISSION
• Our mission is to create value for customers and
shareholders by continually improving health and
reducing preventable illness through the use of our
soap.
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PROCESS OF DIRECT MARKETING
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GROWTH IN DIRECT
MARKETING
PUSH FACTOR•Changing demographic & life style•Increase competition•Increasing Media & sales cost
FACILITATING FACTORS•Advance data base technology •New communication technology•Increasing Online marketing
PULL FACTOR• Building relationship•More precise targeting
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DIRECT MARKETING MANAGEMENT
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SEGMENTATION
Baby soapEconomical Soap
Beauty Soap Antiseptic Soap
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DIRECTMARKETING
DIRECTMAIL
TELESHOPING
DIRECT SELLING
TELEPHONIC
E-COMMUNICATIO
N
TECHNIQUES OF DIRECT MARKETING
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DIRECT MAIL
• Targeting
• Personalisation
• Response rates can be high
• Can hold attention of reader/recipient.
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TELESHOPPING
• Electronic shopping via television.
• Home base shopping.
• Toll free call.
• 24 x 7
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TELEPHONIC
• Telemarketing is the use of the telephone call center
to attract prospects sell to existing customer and
provide servicing by tracking order and answering
question.
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E-COMMUNICATION
We refer to e-communication as including
www.freshshop.com
E-mails
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OTHER TECHNIQUES
• Network marketing
• Trade shows & exhibitions
• Hotels and Restaurants
• Gift Baskets
• Spas
• Coupon
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