with Network Control

t r i p l e - p l a y s e r v i c e sVoIP

o v e r s u b s c r i p t i o nt i e r e d s e r v i c e s

s e c u r i t y

t r a f f i c m a n a g e m e n t

fairness

Score more goals

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Focus on Business Goals

More than 155,000 people join Skype each day1

66% of Europeans believe that getting triple-play services from a singleprovider will improve their experience2

Worldwide service provider next generation voice product revenue

will grow to $5.9 billion by 2008.3

ince the price of bandwidth has become commoditized, your profitability depends on your ability toincrease revenue with your existing bandwidth resources. Despite P2P’s popularity with your subscribers,

you shouldn't let it eat up all of your bandwidth. Your challenge is to keep your installed base satisfied whileoffering new services that increase your revenue.

By controlling your network traffic, you can ensure the most profitable use of your bandwidth resourcesand lay the infrastructure to capitalize on future opportunities:

Score more goals with network control.Contact Allot at: isp@allot.com1eWeek (March 2005)2SupportSoft survey (September 2004)3Infonetics (February 2005)

Play to WinInstead of playing in the low-profit markets, move to a higher league by adding value to your broadband offering.Increase your average revenue per user (ARPU) by offering new lucrative services. Sell guaranteed levels ofbandwidth for business customers. Sell SLAs for "triple-play" service packages that combine voice, data andvideo.

From monitoring your network traffic in real-time to controlling P2P usage and guaranteeingbandwidth for advanced services, Allot's NetEnforcer® traffic management device offers thetools for increasing your profitability.

Safely oversubscribe and ensure fairness among similar users. Limit unprofitable P2P uploads by non-subscribers, create tiered services that support VoIP, streamingmedia and more.

VoIPHTTP

Before(without NetEnforcer)

After(with NetEnforcer)

UncontrolledBandwidth

P2P Upload

P2P

???

HTTP

email

ControlledBandwidth

P2P

Gold

Silver

Bronze

P2P Download

email

HTTPemail

Understand Your NetworkMonitor your network with more than 100 real-time and long-term views

Receive alerts for bandwidth abusers and anomalies

Control P2P TrafficManage P2P uploads by non-subscribers

Prevent P2P from degrading more profitable services

Increase your RevenuesDeploy and support tiered services

Improve quality-of-experience for triple-play services such asweb, VoIP, IPTV, video on demand (VOD), gaming and more

Implement advanced billing schemes such as usage-based billing

Enhance Your Network SecurityDefend your network from DDoS attacks

Provide advance warning against impending attacks

Automatically respond to attacks

Reduce Your ExpensesMaximize your oversubscription using existing infrastructure

Decrease peering costs

Delay adding new access devices and bandwidth upgrades

Achieve ROI within 6-9 months

Position for Profitability

Score more goals with network control.Contact Allot at: isp@allot.com

NetEnforcerAccess

Internet

Subscribers

NetEnforcer

IP Core

Provisioning/Mediation

RADIUS/DHCP

Billing CustomerCare

Locate at peeringpoint for:

Smart oversubscriptionP2P controlDDoS protectionVolP monitoring

Locate at accessaggregation point for:

SLA enforcementTiered services

DDoS protection VolP monitoringAdvanced billing schemes