direct mail faulkner 5.27.08
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Short version on the how-to of political voter contact mail.TRANSCRIPT
Direct Mail Direct Mail From From
Concept To Concept To ContactContact
FaulknerStrategies.com
The Big ThreeThe Big ThreePeoplePeopleMoneyMoneyTimeTime
FaulknerStrategies.com
Killing trees or killing Killing trees or killing Granny?Granny?
Visual “Bam”! Words can hit
harder than a fist. Worth a second
look? Lasting
impression?
FaulknerStrategies.com
The Creative The Creative ProcessProcess
What is the hook?What is the hook? What is the visual?What is the visual? What is the layout?What is the layout? What words will What words will
compliment the compliment the visual and convey visual and convey the message?the message?
What does NOT What does NOT need to be in the need to be in the piece?piece?
FaulknerStrategies.com
Stay ConnectedStay Connected
FaulknerPolitical.comFaulknerPolitical.com
GOPGrunt.comGOPGrunt.com
Facebook.com – Facebook.com – The Political Mail The Political Mail Fan ClubFan Club
- - http://www.facebook.com/group.php?gid=16856556635http://www.facebook.com/group.php?gid=16856556635
LinkedIn.comLinkedIn.com
Twitter.com/ChrisfaulknerTwitter.com/Chrisfaulkner