direct mail faulkner 5.27.08

5
Direct Mail Direct Mail From From Concept To Concept To Contact Contact FaulknerStrategies.com

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Page 1: Direct Mail   Faulkner 5.27.08

Direct Mail Direct Mail From From

Concept To Concept To ContactContact

FaulknerStrategies.com

Page 2: Direct Mail   Faulkner 5.27.08

The Big ThreeThe Big ThreePeoplePeopleMoneyMoneyTimeTime

FaulknerStrategies.com

Page 3: Direct Mail   Faulkner 5.27.08

Killing trees or killing Killing trees or killing Granny?Granny?

Visual “Bam”! Words can hit

harder than a fist. Worth a second

look? Lasting

impression?

FaulknerStrategies.com

Page 4: Direct Mail   Faulkner 5.27.08

The Creative The Creative ProcessProcess

What is the hook?What is the hook? What is the visual?What is the visual? What is the layout?What is the layout? What words will What words will

compliment the compliment the visual and convey visual and convey the message?the message?

What does NOT What does NOT need to be in the need to be in the piece?piece?

FaulknerStrategies.com

Page 5: Direct Mail   Faulkner 5.27.08

Stay ConnectedStay Connected

FaulknerPolitical.comFaulknerPolitical.com

GOPGrunt.comGOPGrunt.com

Facebook.com – Facebook.com – The Political Mail The Political Mail Fan ClubFan Club

- - http://www.facebook.com/group.php?gid=16856556635http://www.facebook.com/group.php?gid=16856556635

LinkedIn.comLinkedIn.com

Twitter.com/ChrisfaulknerTwitter.com/Chrisfaulkner