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TRANSCRIPT
Lesson 5
Twitter – Managing the Chaos
Presented by:
Daniel Gilligan Course Educator
Diploma in Social Media Marketing - Part I
Lesson 4 Recap
Introduction to Facebook
Setting up a page – Personal vs Business
Facebook timeline algorithm
Creating & sharing content
Starting our advertising campaign
Analysing our data - Insights
Today’s Lesson
What is Twitter? What are the benefits?
Best practices & leveraging hashtags
Twitter for business
Analytics
Managing our Twitter
Summary
Course Interaction
Next Lesson
Q & A
Let’s Begin
Introduction to Twitter
Introduction to Twitter
• Twitter is a free social networking and
microblogging service that allows
registered members to broadcast short
posts called tweets. Twitter members
can broadcast tweets and follow other
users' tweets by using multiple
platforms and devices.
- Tech Target
Definition
• Twitter is a free social networking and
microblogging service that allows
registered members to broadcast short
posts called tweets. Twitter members
can broadcast tweets and follow other
users' tweets by using multiple
platforms and devices.
- Tech Target
•Tweet
•Retweet
• Like
Terminology
• Mention
• Hashtag
• Direct Message (DM)
Terminology
Who?
• 1.3 Billion Total - 310 Million MAU
• 83% of World Leaders use Twitter
• 24% of verified accounts are journalists
• Fastest to 1 million followers – Caitlyn Jenner
Why?
• Viral Content
• Interaction with brands/celebrities
Who Uses Twitter?
• Engagement
• Feedback / Customer Satisfaction
• Reach & Brand Building
Rewards of Using Twitter
What businesses do you follow on Twitter?
Question
• Data Integration
• Virality
• Active Management
What Twitter Offers Businesses
• Designing for Twitter
• Researching
• Strategize
What Twitter Offers Businesses
• Username / Handle
• Bio
• Images
• Location
• Website
• Contact Info
• Have you tweeted?
• Share
• Assignment
Account Setup Checklist
Best Practices & Leveraging Hashtags
Best Practices
What content do you share on Twitter?
Question
The Magic is Coming …
The Magic Has Not Arrived … Yet
The Magic Has Not Arrived … Yet
Now Is The Time!
Hashtag (#)
Trend
Hashtags & Trends
•Character limit
•Readability
•Bitly.com
Link Shortening Tools
• Reason
• Context
• Media
• Link
• Spelling
• Are you sure?
• Geo-tagging
• Company Account
Best Practices For Tweeting
• Reason
• Context
• Media
• Link
• Spelling
• Are you sure?
• Geo-tagging
• Company Account
Best Practices For Tweeting
Twitter For Business - Advertising
Twitter For Business
Why has advertising become more important on Twitter?
Advertising on Twitter
Advertising on Twitter
Twitter Analytics
Twitter Analytics
• Data driven approach to social media
• We can examine:• Activity
• Engagement
• Impressions
• Profile Visits
Twitter Analytics
Managing Our Twitter
Managing Our Twitter
• Real time content
• Platform for Customer Service
• Weekend Activity
• What tools do you use?
Managing Twitter
Gaining followers takes time!
Few simple tips:
Relevant , well produced content
Leverage hashtags and trends
Follow other popular accounts
Stay on top of customer comments
Analyse your posts
Building Your User Base
Twitter Disasters
Summary
What is Twitter? What are the benefits?
Best practices & leveraging hashtags
Twitter for business
Analytics
Managing our Twitter
o Attend all of the lessons live to ask Questions in
real time and benefit the most
o We’re here to help, so contact us anytime!
Next Lesson
• The next session is “LinkedIn – Professional Networking”
• A brief history
• Demographics & user base
• Optimising your profile & content
• Advertising & analytics
• Attend all of the lessons LIVE and your knowledge will grow
• Shaw Academy Lifetime Membership Prize during Lesson 8
• Recordings are available within 24 hours
Go to www.shawacademy.com and then the Top Right Corner – Student Area
Q&A
• You will learn The reasons for using LinkedIn, How to optimise your profile &
content, Advertising & Analysing
• Build on our knowledge of the basics, reinforcing and refining best practices
• You will understand how to use LinkedIn for business networking
• We reveal the answer to today’s question
Next Lesson is:
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LinkedIn – Professional Networking
See local numbers on website
@ShawSocialDan