diploma in social media marketing · 2016-09-01 · followerwonk. bitly.com consistency across...
TRANSCRIPT
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Lesson 5
Twitter – Managing the Chaos
Presented by:
Daniel Gilligan Course Educator
Diploma in Social Media Marketing - Part I
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Lesson 4 Recap
Introduction to Facebook
Facebook pages
Facebook timeline
Advertising – Introducing targeting
Analysing our data - Insights
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Today’s Lesson
Introduction to Twitter
Leveraging hashtags & trends
Best practices for Twitter
Twitter for business – Ads & Analytics
Managing our Twitter
Something Special …
Summary
Next Lesson
Q & A
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Let’s Begin
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Introduction to Twitter
Introduction to Twitter
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Tweet
Retweet
Like
Terminology
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Mention
Hashtag
Direct Message (DM)
Terminology
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Who?
• 1.3 Billion Total - 310 Million MAU
• 83% of World Leaders use Twitter
• 24% of verified accounts are journalists
• Fastest to 1 million followers – Caitlyn Jenner
Why?
• Viral Content
• Interaction with brands/celebrities
Why Use Twitter?
expandedramblings.com
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Engagement
Feedback / Customer Satisfaction
Virality
Reach & Brand Building
Data Integration
Rewards of Using Twitter
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Leveraging Hashtags & Trends
Hashtags & Trends
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What content do
you share on Twitter?
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Hashtag (#)
Trend
Hashtags & Trends
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The Bad
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The Good
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The Creative
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Best Practices For Twitter
Best Practices
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Quantity
Stick to 110 characters or less
Get the frequency right: 1 – 5 post per day
Scheduled posts
Reply to others regularly (30% +)
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Content
“Please Help” & “Please Retweet” (Retweet > RT)
Include visuals & video
Conversational – Use questions & polls
Add your own insight when linking to content
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Influencers & Competitors
Retweet others
Use “quotes” & @mentions
Monitor competitors
FollowerWonk
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Bitly.com
Consistency across
platforms
ReadabilityTracking
Link Shortening Tools
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Reason
Context
Media
Link
Spelling
Are you sure?
Geo-tagging
Company Account
Best Practices For Tweeting
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Twitter For Business - Advertising
Twitter For Business
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Why has advertising become more important on Twitter?
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Advertising on Twitter
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Twitter Analytics
Twitter Analytics
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• Data driven approach to social media
• We can examine:• Activity
• Engagement
• Impressions
• Profile Visits
Twitter Analytics
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Managing Our Twitter
Managing Our Twitter
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Real time content
Platform for Customer Service
Weekend Activity
What tools do you use?
Managing Twitter
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Gaining followers takes time!
Few simple tips:
Relevant , well produced content
Leverage hashtags and trends
Follow other popular accounts
Stay on top of customer comments
Analyse your posts
Building Your User Base
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https://twitter.com/shawacademy
https://twitter.com/ShawSocialDan
#ShawSocial
Class Interaction
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Something Special …
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We Haven’t Reached the Magical Land… Yet
Now Is The Time!
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Summary
Introduction to Twitter
Leveraging hashtags & trends
Best practices for Twitter
Twitter for business – Ads & Analytics
Managing our Twitter
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Next Lesson
• The next session is “LinkedIn – Professional Networking”
• A brief history
• Demographics & user base
• Optimising your profile & content
• Advertising & analytics
• Attend all of the lessons LIVE and your knowledge will grow
• Shaw Academy Lifetime Membership Prize during Lesson 8
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Q&A
• You will learn The reasons for using LinkedIn, How to optimise your profile &
content, Advertising & Analysing
• Build on our knowledge of the basics, reinforcing and refining best practices
• You will understand how to use LinkedIn for business networking
Next Lesson is:
www.facebook.com/shawacademy
www.twitter.com/shawacademy www.shawacademy.com
LinkedIn – Professional Networking
See local numbers on website