diplo e-participation day, undp going digital, silke von brockhausen, social media strategist, undp
DESCRIPTION
How UNDP is using social media for outreach, advocacy and engagementTRANSCRIPT
Opening up – how the UN Development Programme is going digital
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Everyone can provide contentReal-time Global reachInteractive Easy access
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“What happens if the public doesn’t understand what UNDP does?
The public puts pressure on their government to spend money elsewhere.”
—Pal Bekken, Norwegian Mission
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1 Raising awareness & advocating UNDP issues
among the global public
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Explain multilateral developmentIncrease donor visibilityShow impact achievedShow human side of development Testimonials from “beneficiaries”Mobilize supporters
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Our combined corporate networks have over 840.000 community members
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Linkedin: 65,000 followers38 % are in Senior or Director level positions
29% are in Government or Non-Profit Sector
Best practice example for Non-Profit Pages (LinkedIN for Good)
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YouTube: Most popular videosApril 2013
141,000 views & 358,000 minutes of UNDP videos watched in April & May 2013!
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Integrated advocacy campaigns
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High-level partnerships
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Global Crowdsourcing
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#MDGMomentum Campaign
15.164 contributors Generated 35.000 tweets reaching 57 million unique Twitter accounts 120 photos were viewed 5,624 times!
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undp.org/getinvolved
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2 Mainstreaming Social Media
Interactive events
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Chats with @HelenClarkUNDP
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Blogging on Our Perspective
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Micro-bloggingUNDP’s Senior Management:@helenclarkundp @Rgrynspan@csultanoglu @heraldomunoz @jryanUNDP@olavkjorven@sigridkaag@simabahous
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Direct Engagement from Staff
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Engagement with Journalists
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Real-time updates from project managers
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Opening up – how the UN Development Programme is going digital
#EPart13|@svbroc