dione ice cream_2016

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AB „KLAIPĖDOS PIENAS “

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Page 1: Dione ice cream_2016

AB „KLAIPĖDOS PIENAS “

Page 2: Dione ice cream_2016

LEGEND

DIONE is a goddess, whose beauty, charm, and seductions, according

to Greek mythology, were irresistible even to the gods.

Everyone who saw her – fell in love with her and could not

forget her. DIONE ice cream, just like goddess herself  is

unpredictable, original and perfect.

.

Let her touch your lips and your dreams will come true… Time will stop for a moment, allowing you to enjoy the shivers of satisfaction run down your body

and mind. Ah, DIONE, you are the only one!

Page 3: Dione ice cream_2016

RISES FROM THE LAND OF NATURE:

!!

fresh air

! fresh food

!blue as crystal lakes

!green nature

!HAPPY COWS

!

Page 4: Dione ice cream_2016

ONLY NATURAL AND EXCLUSIVE!PRODUCTS

Why Belgian chocolate? #! #

Belgians were the first in Europe, who began producing chocolate. Also, they were the first, who invented special chocolate producing technology, when chocolate simply melts in ones mouth. #!!Belgian chocolate supplier has their own cocoa tree plantations in Ecuador, Mexico, and Peru. For Belgian chocolate production they select only the best quality, exclusionary beans. !! They control the entire chocolate-making process from bean to chocolate.

Only natural vanilla is used in producing chocolate

Page 5: Dione ice cream_2016

 #!!

Real dairy ice cream comes from natural milk and fresh cream of happy cows, which are running free in the fields, eating green grass, breathing fresh air, and spending less time crowded. !!Natural raw milk has valuable milk proteins and is a rich source of calcium and phosphorus, which are necessary for human body.

ONLY NATURAL AND EXCLUSIVE!PRODUCTS

Page 6: Dione ice cream_2016

Full impulse ice cream range

65 years Experience in producing continuous quality and excellence

premium dairy ice cream

Whole milk and fresh cream of happy cows

Belgian chocolate

Natural vanilla

20% Fresh cream !19% Natural milk !15% Belgian chocolate !2,8% Hazelnuts

19 % Fresh cream#! 18% Natural milk 8% Salted caramel#!26% Belgian chocolate#!6,3 % Hazelnuts#

Growing take-home ice cream range

Horeca selection

!!

Royal and exlusive design

Page 7: Dione ice cream_2016

MORE IN DEPTH

Whole milk and fresh cream !

100% Suitable for vegetarians#

!100%

Natural best ingredients #!

100% Belgian chocolate #

!100%

Worldwide awards approval#

No preservatives#No bad antioxidants #

No vegetable fat#No sweeteners #

No artificial flavors and colors#No reconstituted milk

Page 8: Dione ice cream_2016

2016 International Monde Selection the highest award GRAND GOLD for quality.2015 Great Taste – Mango-Apple fruit – Golden Star 2015 PLMA. New Product Expo Award 2015 International taste and quality institute: superior taste award – two golden stars; 2014 SIAL Paris Innovation award; 2014 SIAL China Innovation award; 2014 International taste and quality institute: Superior taste award – two golden stars; 2013 Gulfood award: Dione dairy ice cream – best newcomer brand! 2013 International taste and quality institute: Superior taste award – two golden stars.

WORLDWIDE AWARDS AND CERTIFICATES

Page 9: Dione ice cream_2016

POSITIONING: !!

Premium quality and royal taste!!The real ice cream:

➢ 100% natural milk and fresh cream!➢ 100% Belgium chocolate!➢ 100% natural best ingredients!

!The healthiest choice:

➢ Gluten free!➢ Rich in milk proteins and calcium!➢ Hormone (GMO) free!➢ Suitable for vegetarians!

!Supported by:

➢ Strategic and proactive marketing!➢ Intensive tactical trade promotions!➢ Love, experience, innovation and sincere work!

!Globaly recognized and awarded!Trendy flavors!Fashionable packaging

Page 10: Dione ice cream_2016

We Love brand and we grow it!

Page 11: Dione ice cream_2016

HOW WE BUILD THE BRAND AND GROW MARKET SHARE

!➢ Strong Vision#➢ Load Entry #➢ Localized Marketing Strategy #➢ Proactive Promotions#➢ PR #➢ Continued Innovation#➢ Events #➢ Branded Retail Stands #➢ Strong Partners

Page 12: Dione ice cream_2016

ASSORTMENT

Page 13: Dione ice cream_2016

DIONE SALTED CARAMEL

Secret affair with salted caramel and crunchy hazelnuts

Salted caramel ripple 8%

110 ml/ 75 g 12% fat

Fresh cream ! 19%

Whole milk!18 %

Belgian chocolate 26%

New!

Page 14: Dione ice cream_2016

Real Coffee ripple 8%

100 ml/ 73 g 12% fat

Fresh cream ! 17 %

Whole milk!25 %

Belgian chocolate 27%

Cocoa nibs!3,4%

Page 15: Dione ice cream_2016

DIONE MINT CHOCOLATE CHIPS

30 pcs/box

100 ml/ 71 g 10% fat

Fresh cream ! 17 %

Whole milk!20 %

Belgian chocolate 30%

Chocolate chips!2,8 %

Page 16: Dione ice cream_2016

DIONE VANILLA HAZELNUTS Perfect combination – crunchy nuts, crisp cone and rich vanilla

Fresh cream ! 20 %

Whole milk!19 %

150 ml/ 90 g 12% fat

Belgian chocolate

15%

Chopped hazelnuts

2,8%

Page 17: Dione ice cream_2016

DIONE COCONUT ALMONDS Exotic ticket to nutty and crunchy paradise

Fresh cream ! 10 %

Whole milk!30%

150 ml/ 90 g 8% fat

Belgian chocolate !

15%

Chopped almonds !

2,8%

Page 18: Dione ice cream_2016

100 ml

54 ml/ 48 g

Whole milk

Fresh !cream

Fresh fruits

Spoon inside

Belgian chocolate

DIONE ICE CREAM BAR

DIONE ICE CREAM TUB

Page 19: Dione ice cream_2016

NEW! DIONE MINI 6 PACK Rich flavours’ selection to share

Caramel!Classic!Chocolate2x

6 x 60 ml pack

DIONE Ice cream bars 6 PACK Energize yourself naturally

Roasted peanuts!Milk Belgian chocolate!Rich caramel filling

6x

Natural milk Fresh cream

Convenient packaging

Belgian chocolate

Page 20: Dione ice cream_2016

NEW! DIONE SALTED CARAMEL 4X Secret affair with salted caramel and crunchy hazelnuts

Salted caramel ripple 8%

110 ml/ 75 g 12% fat

Fresh cream ! 19%

Whole milk!18 %

Belgian chocolate 26%

Page 21: Dione ice cream_2016

100 ml/ 73 g 12% fat

Fresh cream ! 17 %

Whole milk!25 %

Belgian chocolate 27%

Cocoa nibs!3,4%

Real coffee ripple 8%

Page 22: Dione ice cream_2016

DIONE MINT CHOCOLATE CHIPS 4X Refresh yourself not only After Eight

30 pcs/box

100 ml/ 71 g 10% fat

Fresh cream ! 17 %

Whole milk!20 %

Belgian chocolate 30%

Chocolate chips!2,8 %

Page 23: Dione ice cream_2016

DIONE VANILLA HAZELNUTS 4X Perfect combination – crunchy nuts, crisp cone and rich vanilla

Fresh cream ! 20 %

Whole milk!19 %

150 ml/ 90 g 12% fat

Belgian chocolate

15%

Chopped hazelnuts

2,8%

Page 24: Dione ice cream_2016

DIONE COCONUT ALMONDS 4X Exotic ticket to nutty and crunchy paradise

Fresh cream ! 10 %

Whole milk!30%

150 ml/ 90 g 8% fat

Belgian chocolate !

15%

Chopped almonds !

2,8%

Page 25: Dione ice cream_2016

DIONE GOURMET PACK Sweet bribery…

DIONE !Mint chocolate chips

DIONE Vanilla Caramel

Exclusive ingredients Fresh cream Whole milk Belgian

chocolate

Page 26: Dione ice cream_2016

Morning Coffee

Dessert after Lunch

Your daily healthy habit. Join increasing premium food culture,

be a part of stylish urban lifestyle

Birthdays & parties dessert

Romantic afternoon walks

Break times at work Time for yourself For meetings with friends

Refreshment after sport

Page 27: Dione ice cream_2016

PRODUCER: SC „KLAIPEDOS PIENAS“#Šilutės str. 33, LT-91107 Klaipėda, #

Phone: (8~46) 397820, #Fax.: (8~46) 342564, e-mail.: [email protected].