dinnow

VMD-127 User ExperienceMINHQUANG NGUYEN

d n

PROJECT BRIEFS

Product idea: dinnow Dinner now. What’s for dinner?

Problem statement People have busy schedule, they usually have a hard time deciding what to get for dinner.

Product description This is an app that suggests a menu for dinner. This app can also suggest a list of different courses such as appetisers, soups, entrees, or desserts. The app also help users filter the distance radius of the restau-rants’ location. This app provides solutions to almost everybody.

User needsThe “dinnow” app will suggest dinner dishes through lists with images of what users might like to have that day. Users can save the suggestions, know where to get them to enjoy them.

Product format This is a iPhone application.

Languages multi English only English, Spanish English only English only

Layout bright, clean dark/bold tones bright, cold, exotic bright, clean bright,clean

Colors white, warm colors b/w & green text white, purple colors white, warm colors grey tones

Evaluations

hellofood Shake Shack Sushi Itto Seamless Plated

This is a great app for people who love home-cooked meals. Users can cook meals that are fun to prepare and to share. This app lets users skip the hassles of shopping and meal planning. Users can get all the ingredients they need, along with foolproof recipes, delivered each week, so they can make dinner better.

Users can order sushi from home using their iPhone, iPod and iPad. In addition, users can locate the nearest sushi restaurants. This is a brilliant idea to focus on su-shi which is a semi-high-end and exotic flair of food. They also reach out to cross-cultural users by having a multi- languages feature.

The Shack App is a mobile ordering app that you can order food via your mo-bile phone. Users don’t have to wait in line to place their orders.However, they still need to get to the restaurant to get the orders.

This app has a nice clean feel with their primary white tone background. The use of the warm accent orange color suggests well the warm thoughts of food.The multi- languag-es feature surely adds a dimension to its popularity.

This app let users order from thou-sands of the de-livery and takeout restaurants in 900+ cities across the US and London. Users get great restau-rants, full menus, and no hidden fees. The app even syncs eGift Cards across all devices, which is a clever feature. Friends and relatives can give practical gifts of food through e-Gift cards.

COMPETIVE ANALYSIS

COMPETITOR ANALISYS hellofood Shake Shack Sushi Itto Seamless Plated

– This food delivery app is fast and conve-nient for ordering from restaurants around. – Users view menus, categories and deals of restaurants that deliver in users’ area – Features included deals and vouchers; simple and safe pay-ment; saving sev-eral addresses (home, work, etc.) to order food faster. – App saves previous orders allowing us-ers to reorder favorite meals. – After placing orders, users receive a text message on mobile with the order details and expected delivery time.

– Shake Shack app lets users choose and order items from their burger chain’s menu. – Users can order ahead and customize orders on iPhones, skipping long line – The drawback is it still takes time for us-ers to be able to get their orders after plac-ing them from the app. – However, the app is still a convenient tool for busy people to save some time by skipping waiting time in the lines for their lunches.

– User can order Sushi Itto at home directly from iPhone, iPod and iPad, in addition to locate the nearest restaurant. – User can register different delivery ad-dresses. – Users receive a report of the status of orders. – Enable saving fea-ture of users’ favorite dishes.

– The app haves a re-views and rating info. After ordering, users receive a short survey to fill in for questions about the delivery time, and food quality. Users can also write a review. – The app accepts cash and PayPal payments. – App search lets users find the food dishes they crave. – App is available on mobile and tablet. – App haves order his-tory feature.

– For users who love to cook for themselves or family, but short on time and kitchen skills, this could be a perfect app. – App provides meal subscription service by shipping users quick-preparing time & easy recipes, and exact amounts of ingredi-ents needed to make home-cooked meals. – App has instruction clarity and options for days per week, sea-food choice, dessert, and preferred/ special diets.

This gathering and summarizing data show what us-ers need from the”dinnow”app.

— Most people often having the problem of finding ideas for their dinners. They are potential users of the din-now app. — Half of the people from the survey think they will use the app. We need to persuade them with very ap-pealing and simple to use app, and a very good ad-vertising campaign. Once they decided to use it, they are likely to use often. — The app needs many fast and simple suggestions, healthy diets, short steps, nice icons & images,— dinnow app needs suggestions and informations on local restaurants, delis and markets for their con-venience.— dinnow app should include meal items for special diets (such as vegetarian, dietary regimens, low-calo-rie, weight control, low-fat, belief-based, or medical-based-reasons diets.)— app should have a section for users to store their previous choices or favorite dishes.

These enters are valuable ideas and golden rules to crucially have in the app.

USER SURVEY

USER SURVEY

PERSONASApril Bowen

“When travelling or searching online, I find beautiful merchandises for my spice and tea store.”April is a trendy person. She loves traveling to find new ideas for her store. She tends to lack time for herself.

User Scenario: When I’m abroad or even at home, I find myself so busy that by the end of the day, I walk around in the grocery store not knowing what to get for my dinner. In that case, I then think I should to go to a restaurant nearby but cannot really decide which one to pick. To give me ideas, I check out food dish images to probably spark some interests. An app to suggest dinner dishes would really be helpful.

Story:

Age: 44Occupation: EntrepreneurStatus: MarriedIncome: $76,000

Personal Interests:• Making dinners• Shopping online• Checking news and media• Listening to music• Going to the museum

1 - April walked around in the streets of a city during the day.

3 - A blank space occupied her mind. Restaurant, maybe?

5 - She ordered some ready-made dishes from the grocery’s deli section.

2 -April stood in the groceries, pondering about her dinner.

4 - Got out her iPhone, check out he dinner app. Found sugges-tions.

6 - April sat in her room, savouring her dinner.

Websites she likes:www.charleschocolates.comwww.createmychocolate.comwww.snapdeal.com

Likes:Interesting subjectsBeautiful sunrisesBusy streets

As an entrepreneur and a busy person, I need to be able to find dinner sugges-tions fast, so that I can decide what to order for my dinners and enjoy them.

James Dorsen

“Computer technology really helps me find resources and view recipes from other cultures.”James is a quiet person. He loves animals. He manages work-life balance and cooks often.

Age: 34Occupation: TeacherStatus: SingleIncome: $48,000Personal Interests:• Cooking with spices• Hanging out with friends• Biking• Listening to music• Going to the parks

Websites he likes:www.makeuseof.comwww.chocomize.comwww.epicurious.com

Likes:New technologiesInteresting gadgetsNew tastes

User Scenario: I love kitchen gadgets or gadgets in general. I also love to cook. Being a teacher gives me chances to meet with stu-dents from other countries, and ask them about their food cultures. When I need to get ingredients for my dinners, I find it difficult for being influenced by many possible choices. It would be helpful with an app that can store my dinner ideas, suggestions, possible combination courses that I can methodically go through one by one.

Story:

1 - James in front of the black board, teach-ing his class

3 - James had a hard time decided in front of the store stands.

5 - He got plates and glasses from the kitchen.

2 - Walked home, thinking of multiple food selections.

4 - He got out his iPhone, checked the dinner app’s suggestions, and pickup the dishes he needed.

6 - James enjoyed his dinner nicely at home.

PERSONAS

As a teacher with diverse interests, I want to be able to get dishes suggestions that I can get them at the restaurants for my dinners later.

Tory Roshan

“I love spending quiet time and reading illustrated books and books on different food cultures.”Tory is an illustrator and a quiet person. She cherishes her cat. She reads comic books everyday.

Age: 28Occupation: IllustratorStatus: SingleIncome: $52,000Personal Interests:• Collecting illustrated books• Spending time with her cat• Drawing & reading• Listening to music• Going to the parks

Websites she likes:http://www.booktrust.orghttp://www.blurb.comhttps://www.buzzfeed.com

Likes:Beautiful imagesInnovative informationResourceful books

User Scenario: After drawing all day and spend some time with my cat Kici, I need to think about dinner. Sometimes, it’s hard to come up with ideas. Being a vegetarian makes my choices even more limited, and dinner ideas scarcer. I occasionally call and ask my friends if they like to have a dinner date when we can eat together.

Story:

1 - Tory at her desk, drawing studiously. her cat stood by her.

3 - She called her friends to see if they were interested in hav-ing dinner at her place.

5 - Tory opened the door for friends.

2 - She played with her cat, and thought about dinner.

4 - She used the dinner app for ideas of where to get them before go-ing home.

6 - They had a fun din-ner party together.

PERSONAS

As an illustrator with a special diet, I want to be able to get meals ideas so that I can decide and get them fast in order to share dinner with my friends.

INFORMATION ARCHITECTURE – SITE MAP1.0

WELCOME / SIGNING IN

3.0DISTANCES

4.0COURSES

2.0TYPES OF DINNER

5.0SUGGESTIONS

3.25 MILES

3.12 MILES

5.1SAVE

SUGGESTIONS

6.0CONCLUDING

6.1 MORE

SUGGESTION?

6.2CONCLUDINGw. GREETING

2.1EATING OUT

4.1APPETIZERS

2.2DELIVERY

4.2SOUPS

4.4ENTREES

2.3CARRY-OUT

4.3SALADS

4.5DESSERTS

3.310 MILES

3.4ANY

DISTANCE

5.2VIEW

LOCATION / INFO

no

CARRY OUT

EATING OUT

DELIVERY

yes

TASK FLOW

1 – for PRIMARY PERSONA

SIGNING IN

WHATCOURSES

?

MORE SUGGESTIONS

?

VIEWSUGGESTIONS INFO

FINISH

START

SUGGESTIONS:LIST ITEMS

APPETIZERS

SOUPS

SALADS

ENTREES

DESSERTS

HOWFAR ?

TYPESof DINNER

2 MILES

5 MILES

10 MILES

ANY DISTANCE

TASK FLOW

2 – for SECONDARY PERSONA

no

CARRY OUT

yes

SIGNING IN

WHATCOURSES

?

MORE SUGGESTIONS

?

VIEWSUGGESTIONS INFO

FINISH

START

SUGGESTIONS:LIST ITEMS

APPETIZERS

SOUPS

SALADS

ENTREES

DESSERTS

HOWFAR ?

2 MILES

5 MILES

10 MILES

ANY DISTANCE

EATING OUT

DELIVERY

TYPESof DINNER

PAPER PROTOTYPES

User Testing Results:Changes to improve:— Can remove preparation style, per-haps give healthy choice option.

— Categorize dinner suggestions by Appetizer, Entree, Soup, ... etc.

— Remove screen 9. Build dietary con-sideration into profile. Provide option if users are looking for someone else.

— Clear on whether eating at home, picking up food, or eating out.

— Need to provide option for radius to travel.

DIGITALWIREFRAMESCLICKABLEPROTOTYPES

dinnow app invision clickable project prototypes URLs:

Nguyen-Minh-dinnow-app-U1:https://projects.invisionapp.com/d/main#/projects/prototypes/10924894

— — — — — — — — — — — Nguyen-Minh-dinnow-app-U2:https://projects.invisionapp.com/d/main#/projects/prototypes/10924990

— — — — — — — — — — —Nguyen-Minh-dinnow-app-HiFihttps://projects.invisionapp.com/d/main#/console/11040698/233660240/preview

Participant IntroductionHi, Vi. My name is Minh, and I’m going to be walking you through this session.

You probably already know, but let me explain why I’ve asked you to come here today: I’ve testing an app that I’m working on to see what it’s like for actual people to use it. I’d like to make it clear that we’re testing the app, not you. You can’t do anything wrong here. In fact, this is probably the one place today where you don’t have to worry about making mistakes.

I need to hear what you think, so please don’t worry that you’re going to hurt feelings. I want to improve it, so I need to know honestly what you think.

If you have questions,please ask. Since we’re interested in how people do when they don’t have someone sitting next to them, but I will try to answer any questions you still have when we’re done.

Background information questionsI’d like to ask you just a few quick questions. First, what’s your occupation?

I’m an IT manager.Good. Now, roughly how many hours a week would you say you spend using the Internet, including email?

Let’s see... about this, I’ve haven’t really kept track. Being on the Internet, almost every evening, around three to four hours. As of email, as many hours when at work.

How do you spend that time? In a typical day, for in-stance, tell me what you do, at work and at home.

I checked the news, Facebook, YouTube.

Do you have any favorite Web sites?

I’d say... Google images, YouTube, ...

How do you feel about buying things on the Internet?

It’s very convenient to buy things on the Net.

And what have you bought?

I bought memory drives, computer gadgets, laptops.

OK, great. We’re done with the questions. We can start looking at things.

Introduce task — Usability testFirst, please look at this app and tell me what you think it is, what strikes you about it.

I like the landing page. It’s very much looks like other app, nothing is really striking.

On these pages, please tell me what you would click on? (Going through the pages.)

I think the pages are pretty straight forward. The ques-tions help to define what button to click on according to my choices.

Do you like the set up?

I think they are pretty standard.

Anything you feel could improved?

Nothing I can think of for now. I’ll tell you later if I re-membered anything.

Task completion and questionnaireThank you, Vi. That completes the tasks.

I have a brief questionnaire here that I’d like you to com-plete. The information you provide is for my use only.

DebriefIf you have any comments or questions about today’s session, please let us know. Thank you for coming today.

USABILITY TESTING SCRIPT

User Testing Results:Reports

Reports on my subjects:

1 — Kambelz: is a part-time recruiter

Since this is only a test, I cannot fully go to other links, but everything looked OK. A simpler back-ground could be better.2 — Belouci: is a free-lance interpreter

Because the test pages are in grey tones, it’s hard to imagine how the colors will play on the final app. Flipping through it makes me feel as watching an old black and white movie.3 — Tuong Vi: is an IT manager

Like the overall looks. However, the contrast on the “What mood” page and the “Restaurant info” might need a little boost. 4 — Hai Phuon: is a retired poet

Good logo. If I could see the app in colors...5 — Ajame: is a student, has graduated

Looks real as it is for now. Nothing to suggest.

Results

Changes needed:— Change the appearance of the buttons. Make them in a flat and lighter color.

— Increase the contrast on many pages. Pay attention to how colors will play on the contrast of the appearance.

— Change the brown color tone.

— Use simpler icon set.

CLICKABLE PROTOTYPE TESTS — Reports & Results

KEY THEME/CONCEPTS• Simple• Organized• Earthy• Welcoming

#F89825 #BAD764 #EFE87E #FFFFFF # F16254 #303658

VISUAL EXPLORATIONS – STYLE TILE

TYPOGRAPHY

BUTTONS

Univers LT Std 65 Bold

Univers LT Std 67 Bold Condensed Appetizers Soups Entrees Desserts Suggestions Distance Courses

COLOR PALETTE

ICONS

Forgot password?

Submit

DELIVERY

Univers LT Std 55 RomanCakes with Lemon Sauce, Chicken with Potatoes

What do you prefer? Suggested itemsHOME DISTANCE MENU CHOICE

d nd n dinnow

AA&A 8:20 PM 100%

d nAre you in the mood for:

AA&A 8:20 PM 100%

d n

AA&A 8:20 PM 100%

d n

Email address

Forgot password?

You don’t have an account?

Password

Submit

EATING OUT

DELIVERY

CARRY OUT

Sign In

dinnow

In/Out?

HOME DISTANCE MENU CHOICE

HI-FI PROTOTYPE

AA&A 8:20 PM 100%

d n

AA&A 8:20 PM 100%

d n

AA&A 8:20 PM 100%

d n

2 miles

5 miles

10 miles

any distance

Distance?

Suggested items

Cake withLemon Sauce

Suggestions

HOME DISTANCE MENU CHOICEHOME DISTANCE MENU CHOICE HOME DISTANCE MENU CHOICE

What distance can you go? What courses do you prefer?

Appetizers

Soups

Salads

Entrées

Courses?

HOME DISTANCE MENU CHOICE

Desserts

Pumpkin SpiceCupcake

RaspberryIcecream Cake

ChocolateLayered Cake

$8.50

$4.25

$5.50

$7.50

View choices

show more

HI-FI PROTOTYPE

AA&A 8:20 PM 100%

d n

AA&A 8:20 PM 100%

d n

Cakes withLemon Sauce

View choices

HOME DISTANCE MENU CHOICE

Select location:

Location: 3 bakeries nearby

AA&A 8:20 PM 100%

d n

Cakes withLemon Sauce

Choices info

Enjoy your dinner.Come again!

HOME DISTANCE MENU CHOICE

More suggestions?

yes no

Choices

Palio Bakery640 Sacramento St.San Francisco, CA 94111

Phone: (415) 395- 9800Hours: Open today: 10AM - 9PMSee more hours

Menu: paliodasti.com

View location/info

$8.50 $8.50

HI-FI PROTOTYPE

dinnow appMINHQUANG

NGUYEN

d n