#digpen v - designing content: or how web designers can stop worrying and learn to love content...
DESCRIPTION
At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.TRANSCRIPT
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Designing Contentor, how web designers canstop worrying and learn to lovecontent strategy
Sophie Dennis ● @sophiedennis
web design and development consultants
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Content
Appropriate, compelling content is vital to any site’s effectiveness. Should you need assistance preparing content for your website, we provide a range of content development services including copy editing and proof-reading, creating complete site copy from scratch, and sourcing original photography and illustration. If you would be interested in these services, please get in touch to discuss your requirements and likely costs.
Cayenne Website Proposal Boilerplatec. April 2005
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Main Heading
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enimad minim veniam, quis nostrud exercitation ullamco laboris nisi utaliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillumdolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Designing in the absence of content leads to bad design
10px Arial
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What the designer saw?
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“Content precedes design.
Design in the absence of content is not design,
it’s decoration.”
- Jeffrey Zeldman, 5 May 08
http://twitter.com/#!/zeldman/statuses/804159148
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zeldman.comhttp://www.zeldman.com/2012/05/18/web-design-manifesto-2012/
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not a project processa design process
“content first”
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The Content Tragedy Life-Cycle
Design the site using “lorem ipsum”
Demand that the client supplies all the content before you start work
Give them a new content management system
Bully the client into hiring a copywriter
Pray the final content fits
Still waiting…
Is it really a technology problem?
Rinse, repeat
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How I learned to stop worryingand love spreadsheets
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How I learned to stop worryingabout the sitemap
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Learn to love the Content Inventory / Audit“A Mind-Numbingly Detailed Odyssey Through Your Web Site” – Jeff Veenhttp://www.adaptivepath.com/ideas/doing-content-inventory
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Page Templates #FTWExample from Alpha.gov in Extracting the Content, Relly Annett-Baker http://24ways.org/2011/extracting-the-contentSee also Content Templates to the Rescue, Erin Kissane http://www.alistapart.com/articles/content-templates-to-the-rescue/
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a Content Strategist is a
Managing Editor for your website
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use smart deliverables toget to the content conversation
integrate
designing with content delivers both better design and better content
iterate
great user experiences need bothgreat content and great design
collaborate
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Sophie [email protected]
twitter@sophiedennis
zer.ply/sophiedennis
linkedin/in/sophiedennis
www.cayenne.co.uk