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Digitized Solutions in Food Traceability Technologies Market

Forecast 2014-2024Opportunities for Mobile Devices & Cloud Computing

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Contents 1. Executive Summary

1.1 Digitized Solutions in Food Traceability Technologies Market: Overview

1.1.1 Major Trends within the Global Digitized Food Traceability Solutions Market

1.1.1.1 Digitized Food Traceability Technologies Offer Better Solutions

1.1.2 Digitized Food Traceability Showing a Competitive Edge

1.1.3 Paper-Based Solutions Will be Eventually Giving Way to Mobile-based Options

1.1.4 Value-Added Foods Help to Drive Digitized Food Traceability

1.1.5 Digitized Food Traceability is Becoming Cost Competitive

1.1.6 Cooperation Among Various Food Traceability Solutions Users is Still a Challenge

1.1.7 Cloud Computing Brings Increased Profitability to the Agriculture Industry

1.1.8 Integration of Smart Packaging with Digitized Food Traceability Solutions

1.1.9 Smallholders in the Global Food Industry

1.2 Benefits of This Report

1.3 Who is This Report For?

1.4 Methodology

1.5 Global Digitized Food Traceability Solutions Market Forecast 2014-2024

1.6 Digitized Food Traceability Solutions Submarket Forecasts 2014-2024

1.7 Leading Regional Digitized Food Traceability Solutions Market Forecasts 2014-2024

2. Introduction to the Digitized Food Traceability Solutions Market 2.1 Global Digitized Food Traceability Solutions Market Structure Overview

2.2 Digitized Food Traceability Solutions Market Definition

2.3 Mobile Devices Usage on the Increase in Developing Regions

2.3.1 Examples of New Innovations within the Market

3. Global Digitized Food Traceability Solutions Market Forecast 2014-

2024 3.1 Global Digitized Solutions in Food Traceability Technologies Outlook

3.2 How Digitized Solutions in Food Traceability Help Network Participants

3.3 What is Rapidly Changing in Digitized Food Traceability Technologies?

3.4 How do Food Logistics Benefit from the Cloud Computing

3.5 What Restrictions are Currently Present within the Digitized Food Traceability Arena

3.6 Digitized Food Traceability Solutions Help Form Partnerships Along the Way

3.7 Bigger vs. Smaller Companies’ Attitude when Adopting the Technology

3.8 How Rapid Information Flow is Defining the Future of Digitized Solutions in Food Traceability

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Contents 3.9 Some Possible Concerns Along the Way

4. Digitized Food Traceability Solutions Submarkets Forecasts 2014-

2024 4.1 Digitized Solutions in Global Food Traceability Technologies Submarket Outlook

4.2 Digitized Food Traceability Solutions Meat Submarket

4.2.1 Digitized food Traceability Solutions Meat Submarket Analyses

4.2.2 What is the Major Driving Factor?

4.2.3 Who are the Main Sponsors of the PTI Initiative?

4.2.4 What are the Top Challenges in this Submarket?

4.2.5 Cloud Computing Example in the North American Meat Market

4.2.6 What Region is the Second Largest within this Submarket?

4.2.7 Why Latin American Meat Exporters are Interested in the Digitized Food Traceability

Technologies?

4.2.8 Food Safety is High on the Agenda in Western Europe When it Comes to Digitized Food

Traceability Solutions

4.2.9 Innovations in Western Europe When it Comes to Food Safety

4.3 Digitized Food Traceability Solutions Fruit and Vegetables Submarket

4.3.1 Digitized Food Traceability Solutions Fruit and Vegetables Submarket Analyses

4.3.2 MEA Region Driving the Digitized Food Traceability Solutions in Fruit and Vegetables

4.3.3 Which Region is Another Major Contributor to Growth within Digitized Food Traceability

Solutions?

4.3.4 The Nature of the Fruit Export Business in the African Region

4.3.4.1 How is this Business Model Affecting Digitized Food Traceability?

4.3.5 Why Digitized Food Traceability Solutions are Best Placed Here?

4.4 Digitized Food Traceability Solutions Sea Products Submarket

4.4.1 Sea Products Digitized Food Traceability Technologies Submarket

4.4.2 Why Sea Products Manufacturers are turning to Digitized Solutions?

4.4.3 The Influence of Complexity of Sea Products Sourcing

4.4.4 How Digitized Traceability Solutions can Ease this Complexity?

4.4.5 Costs of Sea Food Recalls

4.4.6 Example of Digitized Food Traceability Solutions Usage in the Sea Products Industry

4.5 Other Digitized Food Traceability Solutions Submarket

4.5.1 Other Digitized Food Traceability Solutions Submarket Overview

4.5.2 Why the North American Dairy Sector Plays an Important Role in This Submarket

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Contents 4.5.3 Motivation for Digitized Traceability Solutions among Domestic Dairy Food

Manufacturers was Detected

5. Regional Digitized Food Traceability Solutions Market Forecasts

2014-2024 5.1 Leading Regional Digitized Food Traceability Solutions Markets Share Forecast 2014-2024

5.2 Digitized Food Traceability Solutions in North America

5.2.1 North America Analyses

5.2.2 What is the Major Factor Contributing to Positive Growth in this Region?

5.2.3 How Are Large North American Retailers Reacting to PTI

5.2.4 Cloud Based Label Printing is the Hot Trend in the US

5.2.5 Canadian Approach to Digitized Food Traceability

5.2.6 What Challenges do Digitized Food Traceability Technologies Face in North America?

5.3 Digitized Food Traceability Solutions in Latin America

5.3.1 Latin America Analyses

5.3.2 How Latin American Meat Exports Drive Digitized Food Traceability?

5.3.3 How Latin American Farmers Benefit from Internet Based Food Traceability Solutions?

5.3.4 Rural Areas in Latin America are Obtaining Greater Mobile Coverage

5.3.5 Mobile Based Devices will Drive Digitized Food Traceability in Latin America

5.4 Digitized Food Traceability Solutions in Western Europe

5.4.1 Western Europe Analyses

5.4.2 Western European Consumers Want to be More Informed and Aware of the Food

Produce Origins

5.4.3 Efficiency is Big on the Agenda in Western Europe when it Comes to Food Recalls

5.5 Digitized Food Traceability Solutions in Eastern Europe

5.5.1 Eastern Europe Analyses

5.5.2 Eastern European Consumers Demand Better Food Quality and Controls

5.6 Digitized Food Traceability Solutions in MEA Region

5.6.1 MEA Analyses

5.6.2 What is Driving Engine behind the MEA Market?

5.6.3 What Country is Driving Engine behind the MEA Market?

5.6.4 How Competition Drives MEA Digitized Food Traceability Technologies?

5.6.5 Examples of Digitized Food Traceability Use in MEA Region

5.7 Digitized Food Traceability Solutions in Asia Pacific

5.7.1 Asia Pacific Analyses

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Contents 5.7.2 Why is the Asia Pacific Region the Most Dynamic in Terms of Growth?

5.7.3 Examples of Implementation of Mobile Devices in Food Traceability in India

5.7.4 New Developments Concerning Food Safety in China

5.7.5 Main Trends that Drive Digitized Food Traceability in India

5.7.6 How Large Corporations Approach Digitized Food Traceability

5.7.7 The Nature of Food Retail in Asia Pacific and How this Drives the Overall Market

5.7.8 How Digitized Food Traceability in Asia Pacific can Link Small Food Producers with

Large Food Retailers and Buyers?

5.7.9 Mobile Devices are the Most Popular

5.7.10 Recent Examples of Cloud Computing in Food Traceability

5.8 Digitized Food Traceability Solutions in Oceania

5.8.1 Oceania Analyses

6. SWOT and PEST Analysis of the Digitized Food Traceability Solutions

Market 2014-2024 6.1 SWOT Analyses

6.1.1 Strengths

6.1.2 Weaknesses

6.1.3 Opportunities

6.1.4 Threats

6.2 PEST Analyses

6.2.1 Political Analyses

6.2.2 Economical Analyses

6.2.3 Social Analyses

6.2.4 Technological Analyses

7. Expert Opinion 7.1 Fixmo, Tyler Lessard, Chief Product and Marketing Officer

7.1.1 Trends and Developments

7.1.2 Challenges and Opportunities

7.1.3 What is Driving the Market?

7.1.4 What is Restraining the Market?

7.1.5 Growth Rates in Food Traceability Market Spending

7.2 Top 10 Produce LLC, John Bailey, Executive Director

7.2.1 Trends and Developments

7.2.2 Challenges and Opportunities

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Contents 7.2.3 What is Driving the Market?

7.2.4 What is Restraining the Market?

7.2.5 Geographical Regions in Food Traceability Market

7.2.6 Growth Rates in Food Traceability Market Spending

7.3 Airclic, Pol Sweeney, Chief Technical Officer

7.3.1 Trends and Developments

7.3.2 Challenges and Opportunities

7.3.3 What is Driving the Market?

7.3.4 What is Restraining the Market?

7.3.5 Geographical Regions in Food Traceability Market

7.3.6 Growth Rates in Food Traceability Market Spending

8. Leading Companies in the Digitized Food Traceability Solutions

Market 8.1 Advanced Traceability Solutions

8.1.1 Advanced Traceability Solutions Analyses

8.2 AFS Technologies

8.2.1 AFS Technologies Analyses

8.3 AirClic, Inc.

8.3.1 AirClic, Inc. Analyses

8.4 Automation Associates Inc

8.4.1 Automation Associates Inc Analyses

8.5 Bar Code Integrators, Inc. (BCI)

8.5.1 Bar Code Integrators, Inc. (BCI) Analyses

8.6 Fixmo Inc.

8.6.1 Fixmo Inc. Analyses

8.7 FoodLogiQ

8.7.1 FoodLogiQ Analyses

8.8 IBM

8.8.1 IBM Analyses

8.9 Intermec

8.9.1 Intermec Analyses

8.10 Lotpath, Inc

8.10.1 Lotpath, Inc Analyses

8.11 N2N Global

8.11.1 N2N Global Analyses

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Contents 8.12 ProWare Services, LLC.

8.12.1 ProWare Services, LLC. Analyses

8.13 SoftTrace

8.13.1 SoftTrace Analyses

8.14 Sparta Systems

8.14.1 Sparta Systems Analyses

8.15 Top 10 Produce LLC

8.15.1 Top 10 Produce LLC Analyses

8.16 Verify Traceability

8.16.1 Verify Traceability Analyses

8.17 Zetes Industries S.A.

8.17.1 Zetes Industries S.A. Analyses

8.18 Other Leading Companies in the Digitized Food Traceability Solutions Market

9. Conclusions and Recommendations 9.1 Digitized Food Traceability Solutions Market Outlook

9.1.1 Food Safety Plays an Ever Important Role in Driving Digitized Food Traceability

Solutions

9.1.2 How do Large Food Handling Enterprises Influence Digitized Food Traceability?

9.1.3 How Digitized Food Traceability Helps to Bypass the Middle Men in the Lower-Income

Markets?

9.1.4 Cost of Ownership is Still a Major Issue When it Comes to Digitized Food Traceability

9.1.5 Additional Features in Digitized Food Traceability Drive the Market

9.1.6 Mobile Phones are the Most Convenient Tool within the Digitized Food Traceability in

the Developing Regions

9.1.7 Examples of Digitized Food Traceability Software Usage

9.2 Global Digitized Food Traceability Market Forecast 2014-2024

9.3 Leading Regional Digitized Food Traceability Market Forecasts 2014-2024

9.3.1 Major Driving Factors within the Fastest Growing Regional Digitized Food Traceability

Markets

9.3.2 The Most Popular Devices in Digitized Food Traceability

9.3.3 Record Keeping is the Key Issue in Digitized Food Traceability

9.3.4 What Efforts Does World Bank Make to Promote Food Traceability?

9.3.5 IT Developments are Going to Push Digitized Food Traceability

9.3.6 What Problems Can Digitized Food Traceability Face in the Short-Term Prospects?

9.3.7 Collaboration Will Drive the Digitized Food Traceability Solutions Market

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Contents 9.3.8 Demand for Digitized Food Traceability Solutions is on the Increase

10. Glossary

List of Tables Table 1.1 Global Digitized Food Traceability Solutions Market Forecast Summary 2014, 2019,

2024 ($bn, CAGR %)

Table 1.2 Digitized Food Traceability Solutions Submarket Forecasts Summary 2014 2019, 2024

($bn, CAGR %)

Table 1.3 Leading Regional Digitized Food Traceability Solutions Market Forecasts Summary

2014, 2019, 2024 ($bn, CAGR %)

Table 3.1 Global Digitized Food Traceability Solutions Market Forecast 2014-2024 ($bn, AGR%,

CAGR%)

Table 4.1 Digitized Food Traceability Solutions Submarket Forecasts 2014-2024 (Sales, $bn)

Table 4.2 Digitized Food Traceability Solutions Meat Submarket Forecasts 2014-2024 (Sales, $bn)

Table 4.3 Digitized Food Traceability Solutions Fruit and Vegetables Submarket Forecast 2014-

2024 ($bn, AGR %)

Table 4.4 Sea Products Digitized Food Traceability Solutions Submarket Forecast 2014-2024 ($bn,

AGR %)

Table 4.5 Other Digitized Food Traceability Solutions Submarket Forecast 2014-2024 ($bn, AGR

%)

Table 5.1 Regional Digitized Food Traceability Solutions Market Forecast 2014-2024 ($bn)

Table 5.2 North American Digitized Food Traceability Solutions Forecasts 2014-2024 ($bn, AGR

%, CAGR%)

Table 5.3 Latin American Digitized Food Traceability Solutions Forecasts 2014-2024 ($bn, AGR %,

CAGR%)

Table 5.4 Western European Digitized Food Traceability Solutions Forecasts 2014-2024 ($bn,

AGR %, CAGR%)

Table 5.5 Eastern European Digitized Food Traceability Solutions Forecasts 2014-2024 ($bn, AGR

%, CAGR%)

Table 5.6 MEA Digitized Food Traceability Solutions 2014-2024 ($bn, AGR %, CAGR%)

Table 5.7 Asia Pacific Digitized Food Traceability Solutions in Forecasts 2014-2024 ($bn, AGR %,

CAGR%)

Table 5.8 Oceanic Digitized Food Traceability Solutions Forecasts 2014-2024 ($bn, AGR %,

CAGR%)

Table 6.1 SWOT Analysis of the Digitized Food Traceability Solutions Market 2014-2024

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Contents Table 6.2 PEST Analysis of the Digitized Food Traceability Solutions Market 2014-2024

Table 8.1 Advanced Traceability Solutions Overview 2012 (HQ, Website)

Table 8.2 AFS Technologies Overview 2012 (HQ, Contact, Website)

Table 8.3 AirClic, Inc. Overview 2012 (HQ, Contact, Website)

Table 8.4 Automation Associates Inc Overview 2012 (HQ, Contact, Website)

Table 8.5 Bar Code Integrators, Inc. (BCI) Overview 2012 (HQ, Contact, Website)

Table 8.6 Fixmo Inc Overview 2012 (HQ, Contact, Website)

Table 8.7 FoodLogiQ Overview 2012 (HQ, Contact, Website)

Table 8.8 IBM Overview 2012 (Total Revenue, Operating Income, Net Income, Total Assets, Total

Equity, HQ, Ticker, Website)

Table 8.9 Intermec Overview 2012 (HQ, Contact, Website)

Table 8.10 Lotpath, Inc Overview 2012 (HQ, Contact, Website)

Table 8.11 N2N Global Overview 2012 (HQ, Contact, Website)

Table 8.12 ProWare Services, LLC. Overview 2012 (HQ, Contact, Website)

Table 8.13 SoftTrace Overview 2012 (HQ, Contact, Website)

Table 8.14 Sparta Systems Overview 2012 (HQ, Contact, Website)

Table 8.15 Top 10 Produce LLC Overview 2012 (HQ, Contact, Website)

Table 8.16 Verify Traceability Overview 2012 (HQ, Contact, Website)

Table 8.17 Zetes Industries S.A. Overview 2012 (Total Revenue, HQ, Ticker, Contact, Website)

Table 8.18 Other Leading Companies in the Digitized Food Traceability Technologies Market 2013

(Company, Product /service)

Table 9.1 Global Digitized Food Traceability Market Forecast Summary 2014, 2019, 2024 ($bn,

CAGR %)

Table 9.2 Leading Regional Digitized Food Traceability Market Forecasts Summary 2014, 2019,

2024 ($bn, CAGR %)

List of Figures Figure 2.1 Global Digitized Food Traceability Solutions Market Structure Overview

Figure 3.1 Global Digitized Food Traceability Solutions Market Forecast 2014-2024 ($bn, AGR%)

Figure 4.1 Global Digitized Food Traceability Solutions Submarket Forecast 2014-2024 ($bn,

AGR%)

Figure 4.2 Digitized Food Traceability Solutions Submarket Share Forecast 2014 (%)

Figure 4.3 Digitized Food Traceability Solutions Submarket Share Forecast 2019 (%)

Figure 4.4 Digitized Food Traceability Solutions Submarket Share Forecast 2024 (%)

Figure 4.5 Digitized Food Traceability Solutions Meat Submarket Forecast 2014-2024 ($bn,

AGR%)

Figure 4.6 Digitized Food Traceability Solutions Meat submarket Shares 2014 (%)

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Contents Figure 4.7 Digitized Food Traceability Solutions Meat submarket Shares 2019 (%)

Figure 4.8 Digitized Food Traceability Solutions Meat submarket Shares 2024 (%)

Figure 4.9 Digitized Food Traceability Solutions Fruit and Vegetables Submarket Forecast 2014-

2024 ($bn, AGR%)

Figure 4.10 Digitized Food Traceability Solutions Fruit and Vegetables Submarket Shares 2014

(%)

Figure 4.11 Digitized Food Traceability Solutions Fruit and Vegetables Submarket Shares 2019

(%)

Figure 4.12 Digitized Food Traceability Solutions Fruit and Vegetables Submarket Shares 2024

(%)

Figure 4.13 Sea Products Digitized Food Traceability Solutions Submarket Forecast 2014-2024

($bn, AGR%)

Figure 4.14 Sea Products Digitized Food Traceability Solutions Submarket Shares 2014 (%)

Figure 4.15 Sea Products Digitized Food Traceability Solutions Submarket Shares 2019 (%)

Figure 4.16 Sea Products Digitized Food Traceability Solutions Submarket Shares 2024 (%)

Figure 4.17 Other Digitized Food Traceability Solutions Submarket Forecast 2014-2024 ($bn,

AGR%)

Figure 4.18 Other Digitized Food Traceability Solutions Submarket Shares 2014 (%)

Figure 4.19 Other Digitized Food Traceability Solutions Submarket Shares 2019 (%)

Figure 4.20 Other Digitized Food Traceability Solutions Submarket Shares 2024 (%)

Figure 5.1 Regional Digitized Food Traceability Solutions Market Forecasts 2014-2024 ($bn)

Figure 5.2 Leading Regional Digitized Food Traceability Solutions Markets Share Forecast 2014

(%)

Figure 5.3 Leading Regional Digitized Food Traceability Solutions Markets Share Forecast 2019

(%)

Figure 5.4 Leading Regional Digitized Food Traceability Solutions Markets Share Forecast 2024

(%)

Figure 5.5 North American Digitized Food Traceability Solutions Forecasts 2014-2024 ($bn,

AGR%)

Figure 5.6 Latin American Digitized Food Traceability Solutions Forecasts 2014-2024 ($bn,

AGR%)

Figure 5.7 Western European Digitized Food Traceability Solutions Forecasts 2014-2024 ($bn,

AGR%)

Figure 5.8 Eastern European Digitized Food Traceability Solutions Forecasts 2014-2024 ($bn,

AGR%)

Figure 5.9 MEA Digitized Food Traceability Solutions Forecasts 2014-2024 ($bn, AGR%)

Figure 5.10 Asia Pacific Digitized Food Traceability Solutions Forecasts 2014-2024 ($bn, AGR%)

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Contents Figure 5.11 Oceanic Digitized Food Traceability Solutions Forecasts 2014-2024 ($bn, AGR%)

Figure 8.1 IBM Financial Overview 2012, $bn (Revenue, Operating Income, Net Income, Total

Assets, Total Equity)

Figure 8.2 Zetes Industries S.A. Total Revenue for 2010, 2011, 2012 ($mln)

Figure 9.1 Global Digitized Food Traceability Market Forecast Summary 2014, 2019, 2024 ($bn)

Figure 9.2 Leading Regional Digitized Food Traceability Market Forecasts Summary 2014, 2019,

2024 ($bn)

%) Sea Products Digitized Food Traceability Solutions Submarket Companies Mentioned in This Report Adagio

ADM

Advanced Traceability Solutions

AFS Technologies

AirClic, Inc

AirVersent

Anvos

ASAP Systems

AssurX’s

Automation Associates Inc

Bar Code Integrators

Bayer

BCI Inc.

Bopack systems

Brookside

Bungee

Cairnstack Software, LLC

Campofrio

Cargill

Carrefour

CIM logic

Cleo Communications

Computing Scale Company

Computing Tabulating Recording Company

Connect Things

Del Monte

Deloitte

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Contents Epsilia

Family Tree Farms

Famous Software LLC

Fixmo Inc

FoodLink Online, LLC

FoodLogiQ

Fresh Direct, Inc.

Genji Sushi Express

Getränke Essmann GmbH

Great Plains Dynamics

Hometown Grocers

Honeywell Scanning & Mobility

Hovis

IBM

ImageID

Integra

Intermec

International Time Recording Company

Invensys Wonderware’s

ITC Choupal Fresh

iTradeNetwork, Inc.

Its ltd

Kellogg

Kraft

Lotpath, Inc.

Lowry Computer Products

Magic Software Enterprises

Matiq

Metro

Microsoft

Monsanto

Motorola

N2N Global

Navision

Nestlé

Netwave

Next Version Software

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Contents Nortura BA

Odwalla

Olam

Oracle

Phidata BV

Premier Foods

Produce Pro Software

Proscan

ProWare Services LLC

Publix

RFidea

Sage

SAP

Seachill

Servair

Sociedade Central de Cervejas e Bebidas

SoftTrace

Sparta Systems

Spokane Software Systems, Inc.

Symbol Technologies

Syngenta

Tabulating Machine Company

Tesco

Top 10 Produce LLC

Turatti

Unilever

Veeva Systems

Verify Traceability

Verizon Wireless

Visual Manufacturing

Wal-Mart

West Pak

Woolf Farming and Processing

Zetes IndustriesSA

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Contents Other Organisations Mentioned in This Report Australian Food and Grocery Council (AFGC)

Canadian Food Inspection Agency (CFIA)

Canadian Produce Marketing Association

Efficient Consumer Response Australasia

FICCI (Federation of Indian Chambers of Commerce and Industry)

Food Marketing Institute

Food Safety and Standards Authority of India

Food Service Suppliers Association of Australia

Food Standards Agency

Grocery Manufacturers Associate

GS1 US

Kenya Tea Development Authority

Liquor Merchants Association of Australia

Meat and Livestock Australia

Ministry of Industry and Information Technology (MIIT)

National Development and Reform Commission (NDRC)

National Security Agency NSA

Produce Marketing Association

The Agriculture and Rural Development Department

The Department of Agriculture, Fisheries and Forestry

The Meat and Poultry B2B Data Standards Organisation

United Fresh Produce Association

World Bank

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Digitized Solutions in Food Traceability Technologies Market Forecast 2014-2024: Opportunities for Mobile Devices & Cloud Computing

5.5.1 Eastern Europe Analyses The Eastern European region will reach $0.25bn in 2014; followed by $0.33 in 2019 and expected

value sales of $0.43bn by 2024.

In recent years, following deregulation of the food industry in many Eastern European nations,

Russia being one of the largest, and the lowering of import trade barriers many private, market-

driven food processing and manufacturing businesses have replaced state-supported entities.

5.5.2 Eastern European Consumers Demand Better Food Quality and Controls On the demand side, an increasingly urban population of Eastern Europe with rising incomes and

changing preferences also demands higher levels of food safety, food quality, and of course better

traceability, as increasingly more food produce is delivered from further and further away.

Changes in the food supply environment in Eastern Europe have accompanied changes in the

food traceability industry. The entry of large, private, often international food manufacturing and

processing businesses into Eastern European markets caused fragmented, local food suppliers to

consolidate.

To meet supply requirements, agribusinesses often prefer to source from lead farmers or farmer

cooperatives or directly from individual farmers. International food companies looking to cut down,

move food production to places where factor costs are lower, for example, Poland, Russia or

Slovakia which presents an enormous opportunity for farmers in those countries.

Commercial food supply chain in Eastern Europe increasingly more often falls back on to the

digitized food traceability solutions, as private local or international food businesses are often

sourcing agricultural produce from farmers or selling products to farmers in accordance with a

profit-seeking business model. The digitized entire system allows then all parties involved tracing

information concerning food stuffs all the way from the food retailer backward to the food producer

much more easily.

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Digitized Solutions in Food Traceability Technologies Market Forecast 2014-2024: Opportunities for Mobile Devices & Cloud Computing

6.2.2 Economical Analyses Evaluation of the economical impact that digitized food traceability solutions market provides

globally can be determined by the overall grade and amount of small farmers in less developed

regions and their incomes.

Quantitative and qualitative evaluation can include a variety of indicators to document this.

Key quantifiable indicators that are relevant can measure impact throughout the digitized food

traceability chain that includes production volumes, product quality and net income, distribution of

income among smaller food growers and the distribution of costs associated with risk

management.

These economic indicators can be complemented by additional quantitative measures that assess

the overall viability of the digitized food traceability technologies market, such as market position

and penetration of the food producers and manufacturers using these cloud-based solutions,

profitability as compared to similar non-digitized food traceability chains, and trends in digitally

traced food volume sales and prices.

If the farmer in the developing region has access to the Western, high-income, high-value markets

via digitized food traceability network, then value sales of related products and process upgrading

and collective innovation can be quantified in order to see the economical impact of the digitized

food traceability technologies used. Cloud computing and mobile devices in food traceability

increasingly adapt to ever more demanding food market conditions.

Digitized food traceability market is very prone to technological innovations and opportunities and

this is a critical element when defining the economical impact of the overall global market.

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Digitized Solutions in Food Traceability Technologies Market Forecast 2014-2024: Opportunities for Mobile Devices & Cloud Computing

8.8.1 IBM Analyses IBM is an American multinational technology and consulting corporation, with headquarters in

Armonk. The full name is the International Business Machines Corporation. IBM manufactures and

markets computer hardware, software and offers infrastructure, hosting and consulting services in

areas ranging from mainframe computers to nanotechnology.

The company was founded in 1911 as the Computing Tabulating Recording Company (CTR)

through a merger of three companies: the Tabulating Machine Company, the International Time

Recording Company and the Computing Scale Company.

In 2012, Fortune magazine ranked IBM the second largest US firm in terms of number of

employees, currently the company employs 435,000 people. Also, in 2012, the company showed a

healthy financial outlook, showing the following results: total revenue $104.5bn, operating income

$21.9bn, net Income $17.6bn, total assets $119.12bn, total equity $18.86bn.

In terms of digitized solutions in food traceability arena, IBM puts forward the following cloud based

product: “Smart Cloud” that offers full traceability solution from farm to fork. The IBM food

traceability framework improves the food supply chain, as each asset is assigned a unique

identifier. This could be a radio frequency identification (RFID) tag assigned to an animal, a

barcode assigned to a package or an ID that represents the acre on which a crop was grown. The

product can then be scanned, sending data to the receiving service. The solution helps food supply

chain infrastructure become more interconnected by enabling better communication, allowing

routing messages, converting protocols and transforming data formats. In addition, IBM cloud

based food traceability network provides an intelligent management system, consisting of:

• IBM InfoSphere Traceability Server—maintains product relationships and movement

activity across the food supply chain.

• IBM WebSphere Sensor Events—provides a sensor/device interface, data capture, event

processing and application integration; filters data and correlates between disparate sensors to

derive higher order business events.

• IBM Cognos analytics and reporting software—delivers the business intelligence capability

to integrate data from multiple sources.

• WebSphere Portal—provides the user interface and dashboards that allow human data

entry if the technology-related capability is not available.