What Women WantDr. John M. Lervik - CEO

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What Women Want

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MATHMEN

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Women have gone online…

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To communicate…

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To shop…

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To learn…

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To stay up-to-date…

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….doing almost anything

…they do many things online.

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Big Data

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Until now, only a few players have used big data. And only to their own

advantage.

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Tip: Just because you are a woman, doesn’t mean you want a weight loss program or a hip replacement.

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Tip: Women don’t want to book a cruise if they think the boat might sink….even if it is 75% off

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Find out what women want and act on it in real time

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Gather insight on individuals: Not all women are the same

Anonymous Profiles - Transparent privacy policies - Data never shared

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Ads for products I want to buyIncrease ad revenue

Increase paid subscribers

Content I want to readIncrease page views

Read my mindInsight for marketing and editorial teams

Act upon the insight: Give women what they want

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Largest Swiss News & Magazine Publisher Goal – to become independent of intermediaries, gain deep insight into premium audience and increase ad revenues Cxense Analytics and Cxense Advertising

56% increase in advertising yield

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World’s largest newspaper by circulation. Goal - deliver the right content to the

right users. Cxense Analytics & Cxense Content

150% increase in page views

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So, what do women want?

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Women want you…

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Women want you… to know what they want…

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Women want you… to know what they want…

without having to tell you.

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