2014-152014-152014-15

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India

Largest Smartphone Market

nd2 Largest Facebook Users

Largest Internet Usage

nd2

rd3

Worldwide India stands

2

INDIA’SINDIA’SINDIA’S

1.22b.

POPULATIONPOPULATIONPOPULATION

7b.

WORLD’SWORLD’SWORLD’SPOPULATIONPOPULATIONPOPULATION

Mobile User - 5b(71%) Mobile User - 1.10b(90%)

Smartphone User - 1.75m(29%) Smartphone User - 67m(6%)

Internet User - 2.5b(36%) Internet User - 239m(19%)

0.38b15%

2.12b85%

74m31%

165m69%

Laptop/Desktop Smartphone Laptop/Desktop Smartphone

3

Age wise Populationusing Internet in India

AGE

36%39%

16%

6%3%

15-24 25-35 36-44 45-54 55 & Above

Usa

ge

More than 70% of populationbetween 15 to 35 age is online

4

India Ranks 2nd

255MillionUser

33MillionUser

259MillionUser

24MillionUser

India Ranks 10th

1Billion/Month

VideosView

23Million/Month

VideosView

India Ranks 3rd

India Ranks 2nd after US

100MillionUser

1.23BillionUser

India to have highest social media user in world

5

SocialMediaUsers

2012 2013 2014 2015

87m127m

168m210m

62%21%

OS

8%

3%

1%

SocialMediaPlatform

Social media user trend

48% Smartphone users are between 15 to 25 age6

38%

16%

10%

5%

4.7%

15%Others

Market leader to face competition from brands like SONY, LG, NOKIA and MOTOROLLA

Entry level smartphonestarting with `7000 toboost the sale of Smartphone

India’s Smartphone Market Share

7

1.10Billion

Smartphones

225Million

Smartphones283

MillionSmartphones

China

United States89

MillionSmartphones

India to be 2nd largest countryto have smartphone

Smartphone Projection - 2014

China and India both together will have50% of Smartphone import of the world

8

Socia

l M

edia

Usa

ge

Agewise usage18-29 30-49 50-64 65+

58% 42%

50% 50%

33% 67%

43% 57% 39% 34%17% 10%

18%50% 27%

5%

45% 38%

14%2%

34% 39%20%

7%

Agewise & Genderwise social media usage

9

Games

Social

Entertainment

Utilities

News

Lifestyle

Health

Others

43%

26%

10%

10%

2%

2%

1%

15%

Time Spend On Mobile InternetTime Spend On Mobile InternetTime Spend On Mobile Internet

33%www.

48%

26%App

Mobile Internet Usage

Mobile Internet usage pattern

App usage to increase further10

Time Frame onMobile Internet 89%89%89%

AppAppApp

11%11%11%webwebweb

Mobile Internet usage pattern

As of now only 15% user connectsocial media through mobile 11

172 b

193 b

215 b

2013

2014

2015Print MediaSpends

148 b

170 b

197 b

2013

2014

2015

TelevisionTelevisionSpendsSpendsTelevisionSpends

24 b24 b24 b2015

RadioRadioSpendsSpendsRadio

Spends

16 b16 b16 b2013

20 b20 b20 b2014

DigitalDigitalSpendsSpendsDigitalSpends

34 b2014

44 b2015

26 b2013

Spending trend on various media

Digital media contributing 10% of total spend12

DigitalDigitalSpendsSpendsDigitalSpends2200 cr.

2013

3000 cr.2014

38%

Search

www.abcd.com

29%29%29%Digital

Video7%13% Social Media

10%

Mobile

3%3%3%Em

ail

Spending trend on Digital media

Social media, mobile marketing to overgrow others13

Supporting Siteshttp://www.theguardian.com/technology/2014/jan/13/smartphone-explosion-2014-india-us-china-firefoxos-android

http://timesofindia.indiatimes.com/tech/tech-news/With-243-million-users-by-2014-India-to-beat-US-in-internet-reach-Study/articleshow/25719512.cms

http://english.alarabiya.net/en/media/digital/2014/04/09/Facebook-hits-100-million-India-users-largest-after-U-S-.html

http://www.thehindu.com/sci-tech/technology/internet/india-is-now-worlds-third-largest-internet-user-after-us-china/article5053115.ece

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b

http://www.medianama.com/2013/10/223-comscore-2013-india-future-in-focus-internet-population-in-india-at-74m/

http://www.thecitizen.in/facebooks-world-wide-users-2/

http://en.wikipedia.org/wiki/Twitter

http://en.wikipedia.org/wiki/LinkedIn

http://www.youtube.com/yt/press/statistics.html

http://www.rapidtvnews.com/2011100315726/india-provides-23mn-youtube-viewers-a-month.html

http://socialmediacases.blogspot.in/2013/07/social-network-users-statistics-india.html

http://www.cybertechnologynews.in/2013/02/50-of-smartphone-users-in-india-are.html

http://www.nielsen.com/eg/en/insights/news/2013/smartphones-keep-users-in-india-plugged-in.html

http://trak.in/tags/business/2014/02/27/india-smartphone-market-share-4q2013/

http://www.theguardian.com/technology/2014/jan/13/smartphone-explosion-2014-india-us-china-firefoxos-android

http://jem499.blogspot.in/2014_03_01_archive.html

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

http://www.slideshare.net/mitraarnab1/india-on-internet-2014

http://www.slideshare.net/mitraarnab1/india-on-internet-2014

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Details Consolidatedfrom varios search, websitesand slide shares on digital media