digitale transformation strategien und erfahrungen der ... · digitale transformation: strategien...
TRANSCRIPT
© Viessmann Group 24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe 1
Digitale Transformation
Strategien und Erfahrungen der Viessmann Gruppe
Dr. Markus Pfuhl
CDO Viessmann Group
© Viessmann Group 2
Production sites
in 12 countries
54 %
Export share
Sales activities
in 74 countries
12,000
employees
Founded
in 1917
Annual turnover
of € 2.25 bn
24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe
© Viessmann Group 3
Heating
systems
Industry
systems
Refrigeration
systems
Apartment
buildings
Industry and
municipalities
Local heating
networks
Residential
buildings
Oil SolarGas Biomass Air and
geothermal heat
24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe
© Viessmann Group 24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe© crnamrlja · Fotolia.com 4
© Viessmann Group 24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe 5
© Viessmann Group 24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe 6
© Viessmann Group 24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe 7
© Viessmann Group
It’s becoming increasingly crowded …
8
Late stage
Proximity to divisional
core of business
Early stage
IncumbentsUtilitiesTelcos
Start-ups
Aggregators
24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe
© Viessmann Group 9
REALIZE ADAPT · EXECUTEMOBILIZE UNDERSTAND
24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe
PEOPLE
© Viessmann Group 10
CUSTOMERS SALES PRODUCTS
Shift in information, buying and
usage behavior
Increasing online consultation
and sales
Connectivity as new buying criteria,
growing demand for smart integrations
24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe
Digitalization changes our world.REALIZEMobilize
Understand
Adapt · Execute
People
© Viessmann Group 11
ROADSHOWSDIGITAL STRATEGY MEETINGS
Annual strategic alignment on
trends and developments
Create a common
understanding
24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe
Everyone is part of the digital transformation.MOBILIZEUnderstand
Adapt · Execute
People
Realize
MANAGEMENT OFFSITE
Focus on the implications of the
digital transformation for the business
© Viessmann Group 12
ROOMS FOR INTERACTION
Exhibitions, Q&A sessions,
internal communication via app
Digital Enablement & Education Program
accessible for everyone
24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe
Enable the organization to perform the digital transformation.UNDERSTANDAdapt · Execute
People
Realize
Mobilize
HACKATHONS
Deeply examine innovative ideas in
cross-functional teams
© Viessmann Group 13
TOGETHER RESPONSIBLEINNOVATIVE
Define your route to digitalization.ADAPT· EXECUTE
24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe
TRANSFORMATION OF THE CORE
Maintain the pace of digital transformation
Establish an agile mindset
DIVERSIFICATIONADJACENT BUSINESS
Evolve from products to solutions
Digital marketing
PropTech
Realize
Mobilize
Understand
People
© Viessmann Group 14
EDUCATION PEOPLE DEVELOPMENT ACCESS TO ECOSYSTEMS
Provide the best development
programs for all employees
Benefit from and participate in
existing external knowhow
24.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe
162 apprentices (14 professions)
72 students (11 degree programs)
Strengthen the core and participate in established ecosystems.PEOPLE
Realize
Mobilize
Understand
Adapt · Execute
© Viessmann Group 1524.01.2018Digitale Transformation: Strategien und Erfahrungen der Viessmann Gruppe
Dr. Markus Pfuhl
CDO Viessmann Group