#digitaldive - a disruptive innovation web experiment with erasmus students in szczecin poland

#DigitalDive | a disruptive innovation web experiment with Erasmus students in Szczecin PolandICEA - FAA | The 2015 International Conference on Economics and AdministrationJune 5 & 6 | 2015 | University of Bucharest

Maurice Codourey

Chindogu2of17

The 2015 International Conference on Economics and Administratio

UBR | June 5 & 6 2015 | Maurice Codourey

The japanese art of the unuseless Kenji KawakamiFounder of concept with 10 rules and International Chindogu Society„Chindogu cannot be for real use“„Chindogu are tools for everyday life“

Pics Toilet roll hatUmbrella tie

December 20143of17



# DigitalDiveHackathonDisruptive InnovationDigital Nomads

è8 Erasmus students Ioana Vasiloiu (RO), Eugenia Oprinescu (RO), Maris Laizans (LV), Filips Iljins (LV), David Gomez Munoz (ES), Pablo Gas Garcia (ES), Andreas Andreou (CY), Areta-Crina Balint (RO)

Special Support: Dr. Joanna Hernik, Vice-Dean Faculty of Economics, West Pomeranian University of Technology Szczecin

Experimentalists4of17



è1999, Calgary | Hackathon OpenBSD Berkely Software Distribution and Sun created the term; exploratory programming | people meet, use technology, transform ideas into reality | 24, 36, 48 hours

è2006, NYC | Jelly Working Roommates Amit and Luke - love working from home but misscreativebrainstormingfromoffice.Invitefriendswith laptops, generate ideas for a certain topic, up to one day. workatjelly.com èDisrupt Conference | Barcamp | Unconference...

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èClayton Christensen | The Innovator’s Dilemma | 1997 Disruptive innovation, a term of art coined by Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relent- lessly moves up market, eventually displacing established competitors.

claytonchristensen.com (Harvard)

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èDigital natives, digital immigrants... Nomads are a group somewhere within. Living all over the world, working all over the word, study all over the world.

coursera.org | more than 1000 courses edx.org Switzerland |popupoffice.ch nomadlist.com | best places overview nomadforum.io https://e-estonia.com | e-residency, digital society ...and ERASMUS students!

Digital Nomads7of17



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# DigitalDiveProjectathonTwitterInfluence

æFew rules only Projectathon: 30 days intense, 30 days slow down Twitter Use #DigitalDive as much as possible Try to mention zut.edu.pl and the faculty Notify/Embedd all experimentalists as much as possible Search for Twitter Accounts in Szczecin - retweet, favor, reply, follow... eventually do more with Instagram Dothelogical,dotheunlogical,usepictures&selfies English only Influence,beinfluenced,24hours

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èScenario Planning Philip Kotler and Kevin Lane Keller in Marketing Management (2011) “The world is too uncertain to predict exactly what’s going to happen”, but this process will build your team’s skills and makethebusinessmoreflexibleinfutureuncertainty.èConstructivism Startet as an artistic movement in Russia around 1917. Became a learning theory: the individual constructs the knowledge according to the own truth without being restricted by a third party.

Keep in mind10of17



è1 | Erasmus students synchronize Try, explore, ask, answer, comment, engage, connect Register Hashtag (twubs.com/digitaldive) Task Talk between the experimentalists Find Twitter accounts in Szczecin Talk about things of Szczecin Mingle with local Tweets Post Fotos

The what-happend-Journal11of17



æ2 | Twitter activities Dec 2014èæè Second Tweet: When inspiration comes in packackges it could be the faculty of economics Zut.edu.pl = 1 Answer, later Dinner with @iloveszczecinpr = 1 Retweet from Poland

Lots of contacts: @szczecinblog, @netcamp Szczecin, @brama_portowa, @medioopl, @foundedinpoland, @PogonSzczecin, @TEDxSzczecin, @MargoMultiBrand

Contacts: Sczczein, New York, Toronto, Barcelona, Switzerland, Dublin, Paris, Israel, Salt Lake City, Boston




æ3 | Ioana Vasiloiu After 2 weeks DigitalDive Twitter: 15 new followers, 12 Tweets – 6 replies, 49 Favorites 12 Retweets, more than 2000 impressions Instagram: 2 photos with 13 likes and 3 unknown new followers

Twitter projection to all 9 Experimentalists (rounded down) 30 days intense action in December 2014 30‘000 impressions 800 Favorites, 200 Retweets, 80 Replies, 100 Followers




æ4 | Maurice Codourey 22 Tweets 13 new followers 39 Favorites 8 Retweets 7 Replies 4 Lists

Interesting: photo of student‘s coin collection „what i am supposed to do with that“ and student‘s visit of a local store with textiles caused special Twitter Echo




æ5 | Message Strategies After a weekend in #Berlin, we learn about its #marketing Dynamic #Szczecin ?Yes. #nanotech (Institute Foto) when the digital #meetup combined with #lectures starting phase 2 about #Digital #Nomads Injured but still working on the project Full #karaoke Attack by #marketing #students Tramwaj4tohttp://zut.edu.pl#wifigoodMood Learning a lot about #International #Marketing with professor First #snow for me at #faculty A true #szczecin brand: @PogonSzczecin




èThink digital, forget the city map æ Fun to explore Impact on Szczecin and all over the world Local recognition, contacts, discussion Digital engagement, real encounters

Influenceofownbehavior,thirdpartybehavior Potentialofinfluencing,collaborativeknowledgegain Impact on Economics Content Awareness and Recognition - Monitoring!

Findings, Conclusions16of17



#DigitalDive Maurice [email protected]@codourey & @healthinar

Visiting Professor at West Pomeranian University of Technology in Szczecin Poland (ZUT)President Swiss Communication and Marketing Association of Public Health (Scaph.net)Co-Founder and CMO HEALTHINAR.wordpress.com

#digitaldive - a disruptive innovation web experiment with erasmus students in szczecin poland

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