digital xperience trendsession

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!"#$ &'()*+ &$+$&,$- ./ 0$&"$1 ,21 -$& !3)$14 1 Digital Xperience Trendsession Hoofddorp - 9 juli 2010

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Presentation during the Performance Solutions 'Digital Xperience Trendsession' on July 9th 2010

TRANSCRIPT

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Digital Xperience TrendsessionHoofddorp - 9 juli 2010

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Retail Social Media Xperience Twitter Innovation

Crowdsourcing Blue Ocean Strategy Storytelling Automotive

Customer Care Web 2.0 Businessmodels Disruptive Bypass

Inspirat ion Technology Solutions Dashboard User Generated Content Interaction Leadership

Training Facebook Development Mobile Augmented Reality Digital DNA Coaching Social Bookmarking Location Based Services

Mindz.com Reviews Transparancy Social Networking Tagging Crowdforcing Co-creation Hospitality

Groundswell LinkedIn Global Brain New Media Youtube Sharing

Connecting Virtuality Society 3.0 Trust Marketing Community

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Cada dia es una Fiesta !

Jeroen van der Schenk

@jvdschenk

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Social Media (want to) know it all!

Kees Romkes

@keesromkes

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Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy

Storytelling Automotive Customer Care Web 2.0 Businessmodels

Disruptive Bypass Inspiration Technology Solutions Dashboard User Generated Content Interaction Leadership Training Facebook Development

Mobile Augmented Reality Digital DNA Coaching Social Bookmarking Location Based Services Mindz.com

Reviews Transparancy Social Networking

Tagging Crowdforcing Co-creation Hospitality Groundswell LinkedIn Global Brain New Media

Youtube Sharing Connecting Virtuality Society 3.0 Trust Marketing Community

TRENDS

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2000 2010

Trusthigh

low

Edelman Trust Barometer

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Social Media

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✓ Web 1.0

✓ Web 2.0

✓ Web 3.0

✓ Web 4.0

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Groundswell

A social trend in which people use technologies to get the things they need from each other, rather than from traditional

institutions like corporations and/or government…

People

Technology Economics

* !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;

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Organizing without organizations‘Here comes everybody’, Clay Shirky, 2008

cooperation

personal currency ( = intangibles) create identity

sharing

collective(inter)action

collaborativeproduction

conversation

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Sharing

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Experience sharing & conversation: reviews and fora

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1. Bezoeker klikt voor meer informatie over reviews

2. Bezoeker kan zelf een review achterlaten

3. Reviews komen realtime terug op de eigen website

Evert Overtoom - Directeur Dekkerautogroep: ‘Uw beoordeling is, ongeacht de inhoud daarvan, direct zichtbaar voor andere consumenten op internet en door ons niet aanpasbaar of verwijderbaar. Vanuit onze overtuiging dat transparantie bijdraagt aan een betere kwaliteit van dienstverlening in de autobranche tonen wij de resultaten ‘realtime´ op onze eigen website.’

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Collaborative production

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Collective (inter)action

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✓ Virtual social networks: “Webtribes”

✓ Social

✓ Business

✓ Socio-business

✓ Serious game

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Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy

Storytelling Automotive Customer Care Web 2.0 Businessmodels

Disruptive Bypass Inspiration Technology Solutions Dashboard User Generated Content Interaction Leadership Training Facebook Development

Mobile Augmented Reality Digital DNA Coaching Social Bookmarking Location Based Services Mindz.com

Reviews Transparancy Social Networking

Tagging Crowdforcing Co-creation Hospitality Groundswell LinkedIn Global Brain New Media

Youtube Sharing Connecting Virtuality Society 3.0 Trust Marketing Community

WHAT’S GOING ON?

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Disruptive businessmodels

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Collective (inter)action

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Crowdsourcing

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“90% vraagt zich nog af wat je met social media kan doen, de resterende 10% is hard bezig om marktleider te worden.”

Source: Tarmo van der Groot

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Crowdforcing

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Crowdforcing

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“…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol…”

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connectivity of inform

ation

connectivity of people

Web 1.0

Web 4.02020 - 2040

Web 3.02010 - 2020

Web 2.02000 - 2010

Social Web

Semantic Web

Web OS

Global Brain!

Heading for the Global Brain!

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Augmented Reality

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“We leiden mensen op voor beroepen die over 5 jaar niet meer bestaan, terwijl we mensen moeten opleiden voor beroepen die pas over 5 jaar bestaan”

Source: Martijn Aslander

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Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy

Storytelling Automotive Customer Care Web 2.0 Businessmodels

Disruptive Bypass Inspiration Technology Solutions Dashboard User Generated Content Interaction Leadership Training Facebook Development

Mobile Augmented Reality Digital DNA Coaching Social Bookmarking Location Based Services Mindz.com

Reviews Transparancy Social Networking

Tagging Crowdforcing Co-creation Hospitality Groundswell LinkedIn Global Brain New Media

Youtube Sharing Connecting Virtuality Society 3.0 Trust Marketing Community

HOW ABOUT OUR BRAND?

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Buzz is Business!

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Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy

Storytelling Automotive Customer Care Web 2.0 Businessmodels

Disruptive Bypass Inspiration Technology Solutions Dashboard User Generated Content Interaction Leadership Training Facebook Development

Mobile Augmented Reality Digital DNA Coaching Social Bookmarking Location Based Services Mindz.com

Reviews Transparancy Social Networking

Tagging Crowdforcing Co-creation Hospitality Groundswell LinkedIn Global Brain New Media

Youtube Sharing Connecting Virtuality Society 3.0 Trust Marketing Community

DIGITAL XPERIENCE PLAZA

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Digital Xperience Plaza

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Digital Xperience Plaza

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Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy

Storytelling Automotive Customer Care Web 2.0 Businessmodels

Disruptive Bypass Inspiration Technology Solutions Dashboard User Generated Content Interaction Leadership Training Facebook Development

Mobile Augmented Reality Digital DNA Coaching Social Bookmarking Location Based Services Mindz.com

Reviews Transparancy Social Networking

Tagging Crowdforcing Co-creation Hospitality Groundswell LinkedIn Global Brain New Media

Youtube Sharing Connecting Virtuality Society 3.0 Trust Marketing Community

LET’S SOCIALIZE

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Let’s socialize!

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✓ how do you want your brand to be ‘virtually’ experienced ?

✓ Search for ‘peers’

✓ choose platforms, activate & organize

✓ share knowledge

✓ participate in dialogues

✓ measure your ‘online presence’