digital winners 2014: thor gjermund eriksen, nrk
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Digital Winners 2014: Thor Gjermund Eriksen, NRKTRANSCRIPT
INNOVATE OR DIE!
Thor Gjermund Eriksen
Director General
NRK
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NRK PLAKATEN
§ 13 d)
“The Corporation should be present, and develop new
services, on all important media platforms so as to
achieve the broadest possible outreach for its overall
programme services”
Analyse, NRK 4
INNVOVATION
1. Content development – the best ideas!
2. To reach the audience – be on relevant media
plattforms
Analyse, NRK 5
WANNA SEE THE FUTURE OF TOMMOROW?
LOOK AT THE KIDS OF TODAY!!
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• 88 percent of the
children in Norway
have access to a tablet.
• 45 percent of the
children has their own
mobile.
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Kids streaming usage before and after deploying a
custom kids player – «Superspillern»
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-50,000
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
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Weekly uniqe users.
Super Childrens player
Time spent streaming on different devices
25.10.2014 9
PC21%
Mobil9%
Tablet70%
NRK Super
PC66%Mobil
4%
Tablet20%
TV10%
NRKTV
Karten og PetraHigher ratings on tablets than liveTV
TNS TV-meterundersøkelsen & TNS Scores 10
Live42%
Playback 0-21 days
9%
webrating49%
YR.no
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Together with your audience
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Apple tv, Playstation, Smart tv, TV-player,
radio-player
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Innovation in NRK
We have to
• Develop new content
• Take risk and invest money and brains into crazy ideas that
might fall through the audience.
• Continuously reinventing successful programs and concepts.
• Meet the aucience on their term – where ever they are!
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