digital winners 2013: aleksander stensby
DESCRIPTION
Digital Winners 7-8 November: Advanced social media analytics for global brands, Aleksander StensbyTRANSCRIPT
![Page 1: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/1.jpg)
Social Intelligence and Analytics for
Consumer Brands
Aleksander M. Stensby
COO & Co-founder
Integrasco
![Page 2: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/2.jpg)
Page 2
1,150,000,000+
500,000,000+
500,000,000+
238,000,000+
130m+
70m+
![Page 3: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/3.jpg)
The ability to capture, interpret, and act in real time based on
signals from social media in the context of other enterprise data
will become a tremendous competitive advantage over time. Altimeter Group
![Page 4: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/4.jpg)
360°
CRM data
Market data
.com Company Blog
Operator data
Internal comms
Survey data
4
Locate where people are talking about you …
![Page 5: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/5.jpg)
Measurement…
![Page 6: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/6.jpg)
![Page 7: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/7.jpg)
???
??? ???
???
??? ???
![Page 8: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/8.jpg)
iPhone announced
iPhone released
iPhone 3G
announced
and released
iPhone 3GS
announced
and released
iPhone 4
announced
and released
iPhone 4S
announced
and released
iPhone 5
announced
and released iPhone 5s / 5c
announced
![Page 9: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/9.jpg)
Page 9
![Page 10: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/10.jpg)
Page 10
![Page 11: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/11.jpg)
telenor
![Page 12: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/12.jpg)
telenor
![Page 13: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/13.jpg)
telenor NOT arena
![Page 14: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/14.jpg)
telenor VS chess
![Page 15: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/15.jpg)
htc
![Page 16: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/16.jpg)
![Page 17: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/17.jpg)
((htc) OR ((htc OR subject:htc) AND (content:"mozart" OR subject:"mozart")) OR (( ((htc OR subject:htc) AND
(content_exact:"pro 7" OR subject_exact:"pro 7") ) OR ((htc OR subject:htc) AND (content_exact:"7 pro" OR
subject_exact:"7 pro") ) OR ("htc arrive" OR subject:"htc arrive") )) OR ((htc OR subject:htc) AND
(content:"surround" OR subject:"surround") ) OR (( ( (htc OR subject:htc) AND (trophy OR spark OR
subject:(trophy OR spark)) ) OR trophy7 OR 7trophy OR "trophy 7" OR "7 trophy" OR subject:(trophy7 OR 7trop
![Page 18: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/18.jpg)
Page 18
![Page 19: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/19.jpg)
Page 19
![Page 20: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/20.jpg)
![Page 21: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/21.jpg)
![Page 22: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/22.jpg)
![Page 23: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/23.jpg)
Collect, analyse and filter data…
![Page 24: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/24.jpg)
…and with intelligence
![Page 25: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/25.jpg)
…make strategic and tactical decisions
![Page 26: Digital Winners 2013: Aleksander stensby](https://reader034.vdocuments.mx/reader034/viewer/2022051818/54b94c704a7959ea0b8b4610/html5/thumbnails/26.jpg)
Thank You