digital tv promotion: communication tools and...

Digital TV Promotion:

Communication Tools and Best Practices in Preparation for ASO 2023

#DigitalTVph#DigitalTVph1

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RECAP: DIGITAL TV SUMMIT

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Portable TV Set(12 inches and below) Regular/Traditional

(Cathode-Ray Tube)

Flat TV (LCD / LED / PLASMA)

TYPE OF TV SET

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SET TOP BOXSET TOP BOX DIGITAL TVDIGITAL TV

In order to continue receiving TV broadcast during transition and for the household/family to be digitally-ready, they can either

SUBSCRIBE TO PAY TV SERVICE

SUBSCRIBE TO PAY TV SERVICE

PUBLIC COMMUNICATIONS STRATEGY

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Migration to digital broadcast makes possible…

• High quality video and audio

• New services• Free To Air• Help Scheme for the

Needy• Timeline for DSO and

ASO

For Consumers

• New opportunity for new services

• Generate sales of receivers

• Public Awareness• Collaboration between

broadcasters, manufacturers, NGAs, regulators

For Broadcasters

• Lower operational cost compared to analog

• Capacity for new programming / channels

• Better coverage and viewership

• Competition Policy• Public Awareness

For Government

COMMUNICATIONS TOOLS

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CEREMONIAL DIGITAL SWITCH ON

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MANUFACTURING INDUSTRY UPDATES

Manufacturing Industry

Immersion

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REGIONAL INFORMATION SESSION

COLLABORATION WITH IECEP AND

PAGE

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DIGITAL TV AWARENESS SEMINARS

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STAKEHOLDERS TECHNICAL AWARENESS REACH-OUT

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PUBLIC COMMUNICATIONS STRATEGY

Creation of a

CONSUMER AWARENESS CAMPAIGNand can be achieved through the joint effort of the government, broadcasters and the manufacturing

industry.

Digital Switch On Simulcast Period Analog Switch Off

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WEBSITE MASCOT ROADSHOWSLOGO &

LABELING

Establishment of SMS, Hotlines and

Call Centers

SUPPORT CENTERS

Analog Switch-Off (ASO)

countdown and commercials

BROADCAST ADVISORY

#DigitalTVph#DigitalTVReady

#ASO2023

SOCIAL MEDIA

Posters, stickers, billboards

PRINT MATTER

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LOGO AND LABELING

The use of logo is important for consumers to relate easily to the digital migration process. • Combining a check mark with the mascot guarantees that the digital receiver to bearing

the logo will work with ISDB-T. • Digital receivers bearing such logos are compatible with digital terrestrial broadcasting.

LABELING FORMAT RECEIVER TYPE

Analog Labeling format for Analog TV

Digital Labeling format for ISDB-T TV / Set-Top-Box

EWBSLabeling format for ISDB-T Receivers with EWBScapability

BML Labeling format for ISDB-T Receivers with BML

Auto-OnLabeling format for ISDB-T Receivers with Auto Switch ON capability

MC 02-03-2016

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DIGITAL TV AWARENESS CARAVANS

2017 2018

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COMMUNICATION STRATEGY

AWARENESSTo gauge if the viewer has heard of DTV and digital migration.

UNDERSTANDINGTo determine if the viewer knows what migration is, what they need to do and when it will happen.

ATTITUDES To verify what the viewer thinks of switchover and how they feel about the migration process.

INTENTIONS TOCONVERT

To check if the viewer has a plan to convert by either buying a IDTV or STB for the analog TV.

CONVERSION To check if viewer already purchased IDTV or STBs for all analog TV sets in the household.

DTV

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INFO

-MER

CIA

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Launched 14 February 2017 at the Digital TV Summit 2017Emergency Warning Broadcast System

(Additional Information available thru Datacasting*)

Wider choice in TV channels

Higher quality video and audio

Better noise immunity

* Typhoon Signal Updates* Earthquake/Tsunami Warnings

* Evacuation Area* Traffic Information

Infrastructure sharing

Mobile / portable reception

Boost content production

Upgrade industry competency

Promotion of manufacturing

Realization of new services

Adoption of ISDB-T Technical Standard

Simulcast of Programs in Analog and Digital

Analog Switch Off (ASO) in 4-6 years (end of 2023)

Support Interventions for the Vulnerable Sector

Executive Order for Implementation Task Force

Standards Compliance Monitoring and Assessment

Conduct of Roadshows, Workshops, Trainings

TEST BROADCAST Framework of the Digital Terrestrial Television Broadcasting (DTTB) Migration Plan

On-Going Comprehensive Nationwide Implementation of Public Awareness and Communications Strategies

*Datacasting enables Electronic Program Guide (EPG) and business opportunities for broadcasters such as Multi-channel Offering, CAS Facility, Home Shopping, etc

DTTB IMPLEMENTATION

Suggestions? Inputs?

[email protected]

Thank you for your kind attention.

#DigitalTVph#DigitalTVReady#ASO2023

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