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Digital trends to watch in 2014January 20141

Thailand Online Population25 Million Internet Users

Facebook Users25 Million

Line Users18 Million

Line Users900,000

Twitter Users2 Millions

Over 16 million users also active via facebook mobileOver 55% users Return daily62% of users Age between 18 -34 years old2

Thailand Mobile Statistic3

Thailand Mobile Consumption4Digital trends to watch in 20145

Simultaneous multi-screening is become the norm6

Majority of our daily media interactions are screen based7

Our time online is spread between 4 primary media devices8

Top activities performed when sequentially screening between devices9

Smartphone are the most common starting place for online activity10Greater social platform diversity

Not focus only Facebook , Brand expand to create useful contents to other social platforms that easier for consumer to see and interact with them.

And number LIKE is becoming LESS valuable

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Customer these days has become quick , easy and very simple to create and share so the short clip is very popular and can drive their attention even watching, comment and sharing

Moreover, many early adopter stars and becoming a new breed of influencers who are truly creative and become popular.

Rise of Micro-VideoIt not just number like ,Marketer will increasingly need to know what metrics to measure in order to close the GAP between social efforts and actual revenue

Increase important of Social ROI

Targeting ADRetargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

How dose retargeting work ?

Omni-Channel marketingMarketer need to diversify their approach to awareness with the use of new multiple platforms- (Offline and Online synchronization )

DOOH Screen (Digital Out Of Home)

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Story telling is become ultimate weaponThank YouPuwanart Kanchanawatthanont