digital trends in turkey
TRANSCRIPT
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March 2015
Business Proprietary & Confidential
DIGITAL TRENDS IN TURKEY
1March 23, 2015
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We Measure the Digital World
Every Website Every App
Traffic Trends Desktop & Mobile
Referring Traffic
Keywords
Advertising Analysis
Popular Pages
Downloads estimation
Active Users
Engagement per app
Retention Analysis
App store optimization
200+ Countries
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Crawler(2.5B page/mo)
International Panel(The biggest panel in the world )
Direct Measurement(Learning Set)
ISP Data(Global Diversity)
How We Do It
Engagement CategorizationTrafficRanking Technologies
Data source integration
Big data processing
Machine learning algorithms
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Our Company
Global Representatives
London Moscow Tel Aviv New York Tokyo Dubai Brazil
2009 120 $40MCompany
Founded
Employees Investments
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Turkey Online Feb 2015
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Turkey: Global Internet Giant
Business Proprietary & Confidential 6
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Turkey: Global Internet Giant
Business Proprietary & Confidential 7
News Trends
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Turkey: Massive Online News Consumers
Business Proprietary & Confidential 8
Turkey: 10.68%
UK: 9.45%
Germany: 8.92%
Russia: 9.38%
Percentage of Total Internet Traffic to News and Media Sites
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Turkey: Massive News Consumers
Business Proprietary & Confidential 9
30% of Top 20 Sites are News and Media – double the rate of other large countries
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Business Proprietary & Confidential 11
E-commerce
Trends
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Most Shopping is Local, but…
Business Proprietary & Confidential 12
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Big Foreign Companies are Growing Locally
13
Amazon.com
USA Traffic
Amazon.com
Turkey Traffic
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Big Foreign Companies are Growing Locally
Business Proprietary & Confidential 14
eBay.com
USA Traffic
eBay.com
Turkey Traffic
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Turkey is a Very Important Market for AliExpress
March 23, 2015 Business Proprietary & Confidential 15
Country Traffic Share of Disp Ads
Turkey 58.52%
Spain 52.65%
Brazil 49.62%
Russia 17.22%
United States 12.87%
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How Important is Local in Turkey?
Business Proprietary & Confidential 16
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Local Industry Leader Vs Top Foreign Players (Turkey)
March 23, 2015 Business Proprietary & Confidential 17
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Local Industry Leader Vs Top Foreign Players (Greece)
March 23, 2015 Business Proprietary & Confidential 18
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Local Industry Leader Vs Top Foreign Players (Italy)
March 23, 2015 Business Proprietary & Confidential 19
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March 23, 2015 Business Proprietary & Confidential 20
SEO is Crucial for Turkish e-
commerce
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Traffic Source for Shopping Websites
Turkey
Global
Average
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0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
Turkey UK USA
Search Traffic
Search Reliance for Shopping
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0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
Turkey UK USA
Chart Title
Search Traffic Direct Traffic
Search vs. Direct
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March 23, 2015 Business Proprietary & Confidential 25
2014 Winners & Losers
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2014 Winners
March 23, 2015 Business Proprietary & Confidential 26
# Site CategoryCurrent Country
RankChange Since
20131 fullhdfilmizle.org Movies 69 ↑ 5912 n11.com Shopping 54 ↑ 3943 aliexpress.com Shopping 89 ↑ 2304 cumhuriyet.com.tr News and Media 58 ↑ 2285 karnaval.com Music and Audio 70 ↑ 1966 onedio.com News and Media 53 ↑ 1067 startv.com.tr TV and Video 51 ↑ 508 sozcu.com.tr News and Media 21 ↑ 489 morhipo.com Clothing 72 ↑ 28
10 linkedin.com Social Network 56 ↑ 2111 imdb.com Movies 35 ↑ 1912 osym.gov.tr Education 49 ↑ 1713 instagram.com Social Network 16 ↑ 1614 isbank.com.tr Banking 41 ↑ 915 wikipedia.org Dictionaries and Encyclopedias 12 ↑ 416 yandex.com.tr Search Engine 8 ↑ 3
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