digital transformation journey
TRANSCRIPT
Reimagining Customer Value in a Digital World
Digital TransformationJourney
Clayton [email protected]
@claytonpyne
Digital Disruption Will Reshape Markets and Industries
Market incumbents displaced 40%
Companies actively responding1 in 4
Expected time to disruption*3 YEARS
From Products to Platforms
Source: How Plaforms are Reshaping Strategy, Harvard Business Review (April, 2016)
2015: 92% of global profits
2007: 90% of the industry’s global profits
“Platforms Beat Products Every Time”Marshall Van Alstyne, MIT Initiative on the Digital Economy
Source: Platform Economy, Accenture (2016)
Powerful Platform Ecosystems In Every Industry
Source: Platform Economy, Accenture (2016)
By 2018, IDC predicts that more than 50 percent of large enterprises—and more than 80 percent of enterprises with advanced digital transformation strategies—will create and/or partner with industry platforms
New Rules of Platform Strategy
Everything As A Service
Developer As Kingmaker
Architecture & API Strategy
User Experience
Data As Competitive Advantage
Source: How Plaforms are Reshaping Strategy, Harvard Business Review (April, 2016)
2
1
3
From resource control to resource orchestration
From internal optimisation to external interaction
From a focus on customer value to a focus on ecosystem value
Technology Foundation
Organic Innovation: The Digital Process at Cisco
Simplification Cloud Analytics Experience
IT as a ServiceOperating Model
Extend ACI, Hybrid Cloud
Data as Differentiation
Customer Success
Security
Enable New Business Models
Security Everywhere
Data CenterGlobal network foundation | Cisco products plus select vendors | Flexible physical environments suited for growth
CiscoProducts
EMC/NetApp
GlobalFacilities
IaaSCatalyst of Service Architecture | Simplified Infrastructure Provisioning | Programmable & Policy Based
CiscoUCS
CiscoUC&V
CiscoSecurity
CiscoNetwork
PaaSOrchestration Foundation | Automation | Open and API Driven | Removed 83% Cost Structure
Cisco NSO
DaaSAnalytics | Visualization | Virtualization | Data Catalog of Services | Role Based Access
CiscoComposite
Cisco Tetration
CDaaSDigitizing Planning to Release Process | Continuous Delivery Toolchain | 80% Agile – 20% Waterfall
Cloud NativeERP Collaboration/Spark
APPaaSMobile | Web | MachineApplication Centric Infrastructure | Reduced Apps by 48%
IOE/Policy SaaS
Improved user experience drives growth | Increased data center utilizationIaaS simplification cascades to the data center | PaaS efficiencies reduce data center complexity, power, and costs.
Standardized PaaS bundles drive infrastructure efficiency | Containers help dynamically adjust load
Better data on utilization trends foster better decisions for ongoing data center deployment, growth, and consolidation
Better data provides guidance as to where/when to more effectively deploy infrastructure
Data insights helped us avoid an unnecessary $20 million retrofit project
Continuous delivery and insight stabilizes planning | further infrastructure efficiencies drive DC efficiencies
CDaaS templating requires fewer environment types, optimizing infrastructure even further
CDaaS refines control for streamlined development, staging, and production environments
CDaaS toolchain templates provide clearer understanding of release automation process
Cascading efficiencies from higher services continue to drive data center efficiencies
APPaaS efficiencies cascade, freeing resources and optimizing infrastructure
APPaaS efficiencies free platform resources
Optimization of data types clarifies insight
Application reductions streamline continuous delivery
Security
Malicious Code Launches
User Clicks a Link or Malvertising
RansomwarePayload
MaliciousInfrastructure
Umbrella Next-gen Firewall AMP Stealthwatch
Umbrella blocks the request
NGFW blocks the connection
Web Security / Email Security block the file
AMP for Endpoint blocks the file and
communication back to home
Umbrella blocks the request
NGFW blocks the connection
Stealthwatch and SLN detect the activity
How Cisco Protects Customers
“We rolled out OpenDNS so quickly that our internal clients didn’t even notice.”
Cisco IT Case Study
“The deployment was as simple as adding four lines of code to the DNS config file on our internal DNS servers.”
Cisco on Cisco Security
Cloud Adoption: IT World Becoming Hybrid
Currently UsingPublic Cloud 34% 73% 83% 90% 92%
Private Cloud 35% 75% 88% 93% 95%
Lower Maturity
Greater Maturity
Source: IDC InfoBrief, sponsored by Cisco, Cloud Going Mainstream. All Are Trying, Some Are Benefiting; Few Are Maximizing Value. September 2016
28% 19% 17% 11% 3%
Network / L4-7 Compute Security
1Modernize Infrastructure:Open and Programmable
Data Center
3 Build Your Private Cloud
Private Cloud Stack
Integrated Infrastructure
Hybrid PublicPrivate4 Choose Any Cloud
Self-Service Portal(IT as a Service)6 Extend
Policy Model7Move Data and Workloads Securely5
Edge: Push Policy Model 8
Security Everywhere9
Analytics Everywhere10
Storage
Policy2 Automate and Simplify
Cisco’s Policy-Driven Hybrid Cloud Model
Enhancing Bi-Modal IT with ACI and CloudCenter
ACI, UCS, UCSD = Mode 1 Public Cloud = Mode 2
Stability With on Premises Model 1. Agility with Public Model 2.
Manufacturing IT Department Recent Acquired Company
Marketing Department
GreaterBusiness Agility
Lower CapitalExpenses
Reduced Costs/Complexity
LowerOperating Cost
Resource Optimization
Cisco on Cisco ACI
58% 25% 21% 45% 10–20%Reduce Network
ProvisioningCAPEX
ReductionReduce
Management CostsReduce Power and
Cooling CostsCompute and Storage
Optimization
Digital Transformation Principles
ENABLENew Business Models
SIMPLIFYEverything As A Service
BUILDHybrid Cloud, Loosely Coupled, MicroservicesDELIVER
Data as Basis For Competitive Advantage DRIVE
Speed, Continuous Delivery, DevOps
SECUREEverywhere