digital transformation in the age of cloud, big data...

1© Copyright 2013 EMC Corporation. All rights reserved.

Additional Line 18 Point Verdana

PK GuptaSenior Director and Chief ArchitectEMC Data Protection and Availability DivAsia Pacific and Japan

Digital Transformation in the Age of Cloud, Big Data, Mobile and Social


My Introduction Full Name – Pushpendra Kumar (PK) Gupta

B. Tech (computer science) and MBA with 29+ years of IT industry experience.

First 17 years in R&D and last 12+ years in Product marketing and pre-sales

5 years in Govt, 7 years in RRSG including 5 years in IBM, last 17 years in Legato/EMC and counting

Visiting professor in many India colleges from last 18 years and in international advisory board of 5 universities

International Speaker and written 100s of articles

Travelled to 50+ countries

Founding Chairman of SNIA India and current Chairman of SNIA South Asia. In 2013, became 1st Asian to receive 2012 SNIA Industry Impact Award in SFO

Received 1st 2013 APJ EMC President Leadership Award


We Have Entered The Second Machine EraCreating Value From Information Is The New Economy


The Digital Universe

Less than 1% of

the World’s Data is Analyzed


But only 4.5 BILLION

toothbrushes

On the planet there are 6+ BILLION mobile

subscribers


Who are the Key Drivers of Digital Information Creation?• Individuals

?• Companies?

Multimedia

Mobile Apps, Texting

File Storage

Gaming

Personal Computing

Documentation

Pod casts, Movie Downloads

Photography

Music Downloads

Retail/Banking

Market Trading

Medical / HealthCare

e-Government

Customer Service

Travel

E-Mail Attachments


Turn of the century technology

Massive convergence

Device explosion

Pervasive connectivity

Global workforce

Consumerization

Social media

A Perfect Storm…


IS IT REDEFINING?

Digital Universe.

Information growth

10x/7yrs

Our Time. Opportunity is MASSIVE.

Data Drivers: Mobile, Cloud, Mobile, Big Data,

Social

Emerging Markets own 60% of Digital Universe

by 2020. Surpass Mature Markets by 2017.

Data touching Cloud <20% in 2013 to >40% by 2020

Mobile Device growthfrom 20B to 50B in 2020.

Millions of Mobile Applications (50 x 3 x

300K)

Fast Data. 200B Telemetry Sensors to 1Trillion/10yrs

Data Protection. 52% of world's information needing

protection is unprotected

Security. Phishing attacks grew 87% Y/Y. (3 of 10 Top Attacked Countries in APJ)

IT Pros. Only 28% more IT Pros (28M to 36M) over

7yrs to manage 500% more


Mainframe, Mini Computer

Terminals

LAN/Internet Client/Server

PC

Mobile Cloud Big Data Social

Mobile Devices

MILLIONS OF USERS

THOUSANDSOF APPS

HUNDREDS OF MILLIONS OF USERS

TENS OF THOUSANDSOF APPS

BILLIONSOF USERS

MILLIONSOF APPS

Source: IDC, 2012

And It Is Not Going To Get Any Easier!!!


Latest Gartner Hype Cycle 2014


New IT Agenda

Provide Access To All Applications & Data Through

Mobile Devices.

Use Adaptive, Data-Driven Security To Rapidly Respond To

Emerging Threats.

Build A Data Lake To DeliverInsights And Applications On

All Data.

Move To A Software-DefinedData Center Infrastructure And

Expand It To A Hybrid Cloud.

2Use Agile Development ToBuild New Customer-Centric

Applications.

Balance Risk

Cut Operational Costs & Legacy More Than Ever

React Faster ToFind New Growth

Today’s Business Challenges


BIG DATAIS TRANSFORMING BUSINESS

CLOUDIS TRANSFORMING I.T.


Why Transformation?

Business is Changing

Faster Than IT

Business Has New IT

Alternatives

Technology Convergence is

Accelerating


As ALL Businesses Become More IT Intensive,

There Are Real Business Reasons To Transform

COSTIT Budgets are not expanding

The desired Balance for Capex/Opexis shifting

IT labor must be optimized

AGILITYNew Application Time To Market must

be accelerated

The Business needs IT to start with the business problem in mind, not

with a technology solution


IT Cost Comparison(% of Total IT OpEx Budget)

Source: McKinsey, Gartner, EMC analysis

Innovation Spending(% of IT Budget)

Source: Forrester, EMC analysis

Legacy - 28%

ITaaS – 40%+

Maintenance

InnovationCloud Services

External Services

Internal Services

Software

Hardware

Telecom, Facilities, Legacy

Legacy – 100%

33

20

14

6

27

ITaaS – 76%

22

4

14

9

4

23

IT As A Service Can Deliver Dramatic Cost Savings


Enterprise IT’s Monopoly on IT Services is Eroding

>50% of all respondents report using outside service providers, citing faster service delivery and the ability to leverage technical expertise

How frequently are lines of business at your organization turning to outside service providers when they need IT services?

13%

46%

32%

9%

12%

41%

41%

5%

Frequently - More than 50% of thetime

Occasionally - Between 25% and 50%

of the time

Rarely - Less than 25% of the time

Never

LOB USE OF OUTSIDE SERVICE PROVIDERS

IT

Business

Faster service delivery/time to market

TOP ATTRACTIONS FOR LOB TO LEVERAGE OUTSIDE SERVICE PROVIDER

Ability to leverage technical expertise not available in-house

Lower costs

Better application performance

41%

41%

40%

32%

Source: IDG Research Services/CIO Custom Solutions Group, Big Picture Global Survey:Dual Perspective of ITaaS, A survey of IT and business executives, June 10, 2013


NEW IT BUSINESS MODEL

Service Oriented

Market Driven

“P & L” Focused

Broker & Builder

NEW TECHNOLOGYARCHITECTURE

Private, Hybrid, Public Clouds

End-To-End Automation

Financial Transparency

Self-Service Capabilities

DNA, SKILLS, ROLES & ORGANIZATIONAL

ALIGNMENT

“Front Office” Capabilities

Service Accountabilities

Technology Breadth

Transforming Into a Service Broker

Private PublicHybrid


ITaaS Main Attributes

Standardized technology architectures allow for deep automation and workflow orchestration.

Highly Automated

Services consumption is measured and reported back to user (LOB). Tiered services with different SLAs and costs.

Financially Transparent

Self-service catalog through user portal. Automated, traceable service requests & fulfillmentSelf-Service

Standardized planning, design, delivery and operation of services. IT partners with LOBs.

Service

Oriented

Access to services through device of choice.Consumerized


APPLICATIONTRANSFORMATION

2nd PlatformExisting Apps

3rd PlatformNew Apps

Cloud Fabric

Application Fabric

Data Fabric

End User Experience

OPERATING MODELTRANSFORMATION

Metering Engine

Service Catalog

Orchestration Engine

User Portal

Policy Engine

New Roles

AgileProcesses

Transforming to ITaaS

INFRASTRUCTURETRANSFORMATION

PRIVATEPUBLIC

LEGACYHYBRID

Align Workloads

With Most Suitable

Cloud Model And

Empower Them For

Mobile And Big

Data Solutions

Build a

Cost-Efficient, Agile

Infrastructure to

Enable Private and

Hybrid Cloud

Package And

Orchestrate

Services For Agile

IT Operations And

Convenient

Consumption


Evolution of “As A Service”• AaaS

• BaaS

• CaaS

• DaaS

• EaaS

• FaaS

• GaaS

• HaaS

• IaaS

• KaaS

• LaaS

• MaaS

• NaaS

CLOUDCOMPUTING

• OaaS

• PaaS

• QaaS

• RaaS

• SaaS

• TaaS

• UCaaS

• VaaS

• VSaaS

• WaaS

• XaaS

• YaaS

• ZaaS


Capacity

Performance

Email

VM Infrastructure

TransactionProcessing

HomeDirectories

AppDev

Workloads Drive Innovation and Have Different Service Levels

ContentMgmt.

HPC

TechApps

MotionVideo

IT

Low ServiceLevel

High ServiceLevel

WebContent

OnlineArchive

StorageAs-A-Service

WebContent

OnlineArchive

StorageAs-A-Service

DesktopVirtualization

On Prem

Off Prem


Low ServiceLevel

High ServiceLevel

Application Workload Growth 2012-2016 Performance

Capacity

HDFS / Object Storage

Eventual Consistency

Software-Based Resiliency

Next Gen Cloud Applications

2016 48M

2012 6M700%

Block / File Storage

Transactional Consistency

Hardware-Based Resiliency

Traditional Applications

2016 141M

2012 83M70%

Sources: IDC, Gartner, AWS Workload Estimates*


NETWORK

The Software-Defined Data CenterLowers Cost & Improves Agility Of The Infrastructure

STORAGECOMPUTE

Virtualization Layer - Cloud Operating System

Leverage Intelligence


New Apps Are Built In New Ways

Social & Primarily AccessedBy Mobile Devices

Public Cloud

Deployed On A Software-Defined Cloud Infrastructure

Developed With ModernProgramming Tools &

Data Fabrics


Location & Types Of Big Data

Structured Data

UnstructuredData

Enterprise

ForecastData

LocationData

CreditData

ShippingData

Social, Video Data

Partner Public

101010101001010100110010101011100101101010100101011111

TelemetryData

New Apps For Big (& Fast!) Data


What is Big Data?

Source: IDC 2013

Big Data is about data Volume, Velocity, Value and/or Variety

Data collectedis more than

100 TB

Data is receivedvia ultra-high-

speed streaming

Data generatedat >60% per

year

OR

OR

Deployed on dynamically adaptable

infrastructure

Two or more data formats

and/or sources

High-speed streaming data

AND

AND

AND

OR

OR

Big Data Technology


To Machine Learning

Learn a

Model

Feedback


And Self Driving Cars


Harvard Business Review October 2012

SPOTLIGHT ON BIG DATA


Industries Are Broadly Embracing Data Science Retail

•CRM – Customer Scoring

•Store Siting and Layout

•Fraud Detection / Prevention

•Supply Chain Optimization

Advertising & Public Relations

•Demand Signaling

•Ad Targeting

•Sentiment Analysis

•Customer Acquisition

Financial Services

•Algorithmic Trading

•Risk Analysis

•Fraud Detection

•Portfolio Analysis

Media & Telecommunications

•Network Optimization

•Customer Scoring

•Churn Prevention

•Fraud Prevention

Manufacturing

•Product Research

•Engineering Analytics

•Process & Quality Analysis

•Distribution Optimization

Energy

•Smart Grid

•Exploration & Production

•Refining & Marketing

Government

•Market Governance

•Counter-Terrorism

•Econometrics

•Health Informatics

Healthcare & Life Sciences

•Pharmaco-Genomics

•Bio-Informatics

•Pharmaceutical Research

•Clinical Outcomes Research


Requirements for Next Generation

Apps power businesses, and those apps generate data

Analytic insights from that data drive new app functionality, which in-turn drives new data

The faster you can move around that cycle, the faster you learn, innovate & pull away from the competition


Data Lake


Cloud Meets Big Data

“The ability to take data – to

be able to understand it, to

process it, to extract value

from it, to visualize it, to

communicate it – that’s going

to be a hugely important skill

in the next decades.”

Hal Varian, Chief

Economist, Google


Compliance and Governance Requirements• Largest Legal and Regulatory

Requirements study conducted in

Asia

• Includes Australia, New Zealand,

Hong Kong, Japan, Korea, China,

Taiwan, Macau, India and South

East Countries (Indonesia,

Malaysia, Vietnam, Philippines,

Thailand, Singapore)

• Essential information for Global,

Multi-National and any

Organization that is impacted by

legal and regulatory requirements

• MONETARY AUTHORITY OF

SINGAPORE WEIGHS IN ON

TECHNOLOGY RISK MANAGEMENT

ISSUES• July 9, 2012 - System failure, cyber-attacks, internal sabotage, payment

card fraud and cloud outsourcing are the top five technology risks faced

by Singapore FSI in 2012.


Regulatory, Legal and TaxationTAXATION

The motivation to move

from a CAPEX model to an

OPEX driven service will

change the underlying tax

implications greatly.

Has a right be transferred?

Data LocalityData Center

Permanent Establishment

Data ResidencyJurisdiction / Laws

Taxation

Data MobilityNetwork Coverage

DATA

SOVEREIGNTY

Many jurisdictions have been rewriting their “digital”

laws to address cloud related issues.

CopyrightIntellectual Property Rights

Breach Laws, Notification and Consent

Personal Data PrivacyCybercrime Laws

Extraterritorial JurisdictionRegulatory Bodies

There is no single approach or harmonized set of laws on a global (or regional) scale.

Don’t Know or Have Not Considered

36% / 46%US Providers / US Businesses


“The future is already here — it's just not very evenly distributed” – William Gibson

http://intergalacticrobot.blogspot.co.uk/2012/06/helen-oloy.html


1. Focus on the Cultivating Relationships

2. Focus on your Strengths & Maximizing them

3. Learn from Mistakes, and Move on

4. Can do Approach

5. What you think depends on where you sit

6. Learn when is it good enough than late and perfect

7. Doing Things Differently then others will make you Leader

8. Train yourself to multitask and invest in your own development

9. There are no Shortcuts to Success without Hard work. It is only Dictionary where Success comes before Sweat

10. Honesty is not only the best Policy – it’s the ONLY Policy.

My Roadmap to Success


Insights into Super Success

• Think Big - Your Goal x 10• People – Multiply your capacity through team• Hard work – Push yourself (80 to 100 hr a week

including your development time)• Focus – Insane Focus• Failure – Take risk and challenge yourself• Growth – Invest in yourself. Become obsessed

with your learning.#1 Threat/Danger of 21st Century - DistractionsMost important skill for 21st Century - Attention


Thank You and Best Wishes

THANK YOU

[email protected]@pkg99

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