digital transformation & customer digital experience

DALIM TRENDS WebinarHow to Maximise the Value of your Brand with ES

Thursday February 3, 2016 4:00 PM - 4:30 PM CEST

The major driving force for the DAM software market is the augmented consumption and emphasis on the digital media. In this new digital jungle, brands are struggling and looking for easy to use tools that will help them to:

Digital transformation and customer digital experience ES at the heart of your strategy Marketing automation


Presented by:

Frédéric Sanuy Pre-Sales & Solutions Manager

@fsanuy


During the Webinar you may post

your questions in Live Chat Window

The Webinar will be recorded and

made available on www.dalim.com

Digital Transformation & Customer Digital Experience

Thinking Bigger Picture

The new thinking says you have to start looking at the big

picture from the first day and you have to consider the impact

that these changes are going to have on the entire

organization.

You have to figure out how to grease the skids of creativity so

they don’t get slowed down by HR, legal, IT and by all the

systems and departments that have been put in place to protect

and limit these kinds of changes inside large organizations.

Digital Transformation & Customer Digital Experience

Webinar DALIM TRENDS 2016© DALIM SOFTWARE GmbH

“…The successful executives are able to embrace change. This is a very key point and it’s really the most difficult thing about this…” Michael Krigsman

Source: 2014 Customer Communications Business

Survey, InfoTrends, 2014


“Companies that do this well are able to adopt a beginner’s mind set, taking an approach of looking at things from a fresh perspective” — Michael Krigsman, founder CXOTalk

3%

15%

15%

18%

18%

18%

18%

21%

25%

42%

49%

0% 10% 20% 30% 40% 50% 60%

Don’tknow

Other

Improvemarketingstrategy

Improvedatamanagement

Leveragecustomerdatatoimproverelevancy

Managecustomerdelivery,paymentpreferences

Improvemobileaccess

Increasepaperturnoffrates

Security&compliance

Reducecosts

Improvecustomerexperience

Source: 2014 Customer Communications Business

Survey, InfoTrends, 2014

Top 3 Priorities for the Next Year relative to Critical Communications

The Customer is Everywhere

The Buyer are everywhere

Experience is Everywhere

BRAND is Everywhere

The Buyer is EverywhereHow often do you buy products using the following

shopping channels?

Brands have to

provide the same

content in multiple

channels

© Source: Global PwC 2015 Total Retail Survey

Forbes Insights & PwC Content Survey January 2016

Personalized Experience


“Digitization is changing consumers’ lives and hence their shopping behavior, which affects the “moments of truth,”the critical points when shoppers make their choices.

Future Value Chain 2022: Industry Initiatives Address Challenges of the Digital World and the Fight for Resources


“There's no longer a delineation between how our guests live life and how they shop; they just shop whenever they have time. They want to flow seamlessly across all of our channels ... and we've got to make that happen by having the right underlying architecture.”

Casey Carl, Chief Strategy and Innovation Officer for Target


8-year stock performance of customer experience leaders vs.

Laggards vs. S&P 500 (2007-2014)

Customer Experience Leaders Outperform the Market

Customer ExperienceA great customer experience can deliver tremendous

strategic and economic value to a business, in a way that’s

difficult for competitors to replicate.

Higher revenues – due to better retention, less price sensitivity,

greater wallet share and positive word-o-mouth.

Lower expenses – due to reduced acquisition costs, fewer

complaints, and the less intense service requirements of happy,

loyal customers.


Packaging a Customer Experience ?


Packaging Challenges

increasing number of SKUs

more languages on each package

constantly changing regulations

What makes it so difficult ?

many actors supplying content

content supplied in many formats

manual copy and paste workflow

Managing Content for Packaging

AquaAqua

AquaAquaAquaAqua

Rose

Rose

AquaAquaAqua

Spark

ling

AquaAquaAqua

Honey


Today’s Brand ChallengesHow to go faster and more efficiently

control your packaging production

predictable brand colors

workflow automation

communicate and share

manage your assets

right Time

efficiency

+ +

More Personalisation, More DataFrom traditional layout…

More Devices, More Data

More File Formats, More Data efficiency


DAM: The System of RRecord

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BRAND CONSISTENCY

Digital Asset Management

Digital Rights Management

Workflow Management

Powerful Search

Social Engagement

Connect and engagein social media

CDN

Speed Digital

Delivery

OVP

Deliver Streaming

Video

Optimization

Analyze, test,

and optimize

Mobile Middleware

Custom mobile

experiences

E-commerce

Conduct

Transactions

Community

Discussions

and profiles

Consumer Analytics

Collect and report

on behavior

Portals

Transact business

Page Layout

Develop Print materials

and packaging

Contact Center

Address customer

inquiries

BI Analytics PIM MDM ERP CRM

MarketingAutomation

Manage email andsocial campaigns

WCM

Manage web content

and customerexperience

DAM / MAM

Manage images

and video

CONTENT & ENGAGEMENT MANAGEMENT

Social Email Website Mobile Print TV

Enterprise Data

MARKETING & SALES SERVICES

Webinar DALIM TRENDS 2016 © DALIM SOFTWARE GmbH

ES at the Heart of your StrategyDigital Asset Management

Multi-Taxonomy & Metadata fields with Access Control

Business Workflow Mapping

Marketing Automation

Omni-channel 360 capabilities

Video support

Custom Brand Portal

Social Content Management

Content Integration

Integrate

Plugin

XML

Creative Suite

MIS

API

eCommerce

PIM

CMS

JDF

Automate

Collaborate


DAM and User ExperienceOrganize your content life cycle and manage your process

building in one tool to leverage your content for omnichannel

Intuitive user interface to streamline easily your content lifecycle

Design defines so much the experience


DIALOGUE Engine HTML5

Webiinar DALIM TRENDS 2016 © DALIM SOFTWARE GmbH

Keep control of your raw files


3D Visualizer - Augmented Reality



CHILI Publish - Online EditorA powerful and flexible online engine integrated into ES



Project Smart View



Archive and restore assets

Archiving within P5


ES Desktop - Responsive Webgate

The Home of the Brand Owner

Webinar DALIM TRENDS 2016 © DALIM SOFTWARE GmbHWebiinar DALIM TRENDS 2016 © DALIM SOFTWARE GmbH

How omni-channel content management

systems help your brands engage with

customers in more meaningful ways.

CMS is the Future of Content Marketing

What is Marketing automation ?

“At its best, marketing automation is software and tactics that

allow companies to buy and sell like Amazon – that is, to

nurture prospects with highly personalized, useful content that

helps convert prospects to customers and turn customers into

delighted customers. This type of marketing automation

typically generates significant new revenue for companies, and

provides an excellent return on the investment required.”

- Hubspot

Marketing automation or not ?

Highly personalized

Useful content

Delighted customers

New revenue

Excellent return

Marketing automation is definitely a buzzword at the moment and it’s

a great way to increase your productivity, but if you want it to work for

your business it really has to work in tandem with your overall

marketing strategy.

Measure consumption (tools such as Google Analytics, marketers

can prove when, where and how users are consuming the content

they’ve produced and generate a clear map in order to illustrate how

potential consumers are using your website.

Measure Shares (In-built metrics systems are an easy way to prove

social media generates tangible sales leads. By pairing these insights

with the consumption metrics you’ve already got installed, you’ll

instantly receive a clear picture of how social media users are

interacting with your website.)

Measure Sales (So long as your business website has an effective

customer relationship management system installed, you will be able

to develop a map of how users are interacting with your company’s

digital presence)

Content Marketing Generates ROI?

Rebecca Honnan

ADOPTION and MARKET

“…91% of the most

successful users

agree that marketing

automation is very

important to the

overall success of

their marketing

across channels. “–

Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)

Nearly 70% of businesses are using a marketing automation

platform (MAP) or currently implementing one.

Content marketing has been around for decades – but it’s constantly

evolving. But think content first !

New social media trends and analytics platforms emerge every day.

Bearing that in mind, it’s crucial to try and keep your company up to

speed

Conclusion


Upcoming EventsUS DUO 2016

April 13-15, 2016

Henry Stewart DAM NY

May 5-6, 2016

EuroDUO 2016

May 29-30,2016

Drupa 2016

May 31 - June 10, 2016

Henry Stewart DAM Europe

June 28-29, 2016


Thank you!

Main Website: http://www.dalim.com

DAM Landing Page: http://mam.dalim.com

BRAND Landing Page: http://brands.dalim.com

SOFTPROOF Landing Page: http://softproof.dalim.com

WebinarFebruary 3

““Webinar: DALIM TRENDS - How to

Maximise the Value of your Brand with

ES”