digital transformation by jo caudron
TRANSCRIPT
Digital Transformation
——— Dealing with
digital disruption ———
December 2014
[email protected] / @jcaudron / +32 475 43 80 98
Out Now!
• www.digitaltransformationbook.com
• Available in Dutch and English
@jcaudron
Smile, you’re in a crisis ;-)
The future is about permanently dealing with change and going in and out of moments of crisis.
Are you ready to deal with this in your business context?
Digital Transformation
@jcaudron@jcaudron
Do you accept...?How big should CHANGE be?
In order to change the world?
Waves of Digital Disruption
1995+ Music Photography Video Rental …
2010+ Print Media TV Travel HR …
2015+ Banking Healthcare Automotive Retail Education Telco …
2020+ All Safe havens will be subject to digital disruption …
@jcaudron
Disruption is real, deal with it!
Disruption
Modeling
Transformation
So how do you get going?
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
So how do you get going?
Digital Transformation Modeling (DTM)
8080
Impact
Insights
Scenarios
Business Cases
Trendwatching
Opening up your eyes and mind
TransparencyCloseness
ResponsivenessSpeed / AgilityAuthenticity
AccountabilityBi-directionalHumanization
The Glass House
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House
TransparencyCloseness
ResponsivenessSpeed / AgilityAuthenticity
AccountabilityBi-directionalHumanization
The Glass House
148K
From monolithic to atomic
Small & SimpleAPPification
Long TailPersonalized Real-Time
Utility / UsabilityValue for MoneyAgile/Cloud/SaaS
The Package
From monolithic to atomic
Small & SimpleAPPification
Long TailPersonalized Real-Time
Utility / UsabilityValue for MoneyAgile/Cloud/SaaS
The Package
Angry BirdsTwitter,
Newspaper Website
CNN online / app
Blogs
Vertical sites and specialties portals
Yelo App Boxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Inrix + iCoyote (iPhone)
Digg.be
Twitter, Facebook
RSS
Breaking news
In-depth analysis
Services
Weather
Classifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
From monolithic to atomic
Small & SimpleAPPification
Long TailPersonalized Real-Time
Utility / UsabilityValue for MoneyAgile/Cloud/SaaS
The Package
versus
By-passingVirtualization
(services, products, support,
distribution, ...)Distortion of the
value chain
The Frog
By-passingVirtualization
(services, products, support,
distribution, ...)Distortion of the
value chain
The Frog
By-passingVirtualization
(services, products, support,
distribution, ...)Distortion of the
value chain
The Frog
http://www.macobserver.com/tmo/article/apple-lands-digital-wallet-deal-with-amex-visa-mastercard
Apple is bypassing the payment systems with its mobile wallet:
By-passingVirtualization
(services, products, support,
distribution, ...)Distortion of the
value chain
The Frog
If you can sell expensive cars online, you can sell anything online.
New gatekeepersRecommendations
“Good is good enough”
Ambassadorship
The Gatekeeper
New gatekeepersRecommendations
“Good is good enough”
Ambassadorship
The GatekeeperCrowd-sourced opinions
Peers as news distributors
Automatic algorithms
Mobile technologyLocation / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough”Small Data
The Traveller
The Traveller
Mobile technologyLocation / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough”Small Data
The Traveller
Mobile technologyLocation / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough”Small Data
The Participant
CommunityGamification Co-creation / Collaboration
The power of the crowd
Empowered Self(Self-)service
The Participant
CommunityGamification Co-creation / Collaboration
The power of the crowd
Empowered Self(Self-)service
The Participant
CommunityGamification Co-creation / Collaboration
The power of the crowd
Empowered Self(Self-)service
The Participant
Community
Gamification
Collaboration
The power of the crowd
Sharing economy
Civic crowdfunding
The Cyborg
Quantified SelfWearable Computing
Internet of ThingsBig Data
Open DataMonitoring
Even SmallerContextual Awareness
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
1 min response time instead of 10, survival chance goes from 8% to 80%
Includes defibrillator, GPS Tracking, onboard camera and microphone
TransparencyAccountability
ProximityResponsivenessBi-directionalHumanizationAuthenticity
The Glass House
Relationship
Monolithic vs. atomic
APPificationLong Tail
PersonalizedExperience
SpeedPrice
(Self-)serviceScalability
The Package
Product, Service & Packaging
BypassingVirtualization
Fragmentation of touchpoints
The Frog
Position in the value
chain
New gatekeepersRecommendations
"Good is good enough"
Ambassadorship
The Gatekeeper
Opinion making
The Traveller
PlaceUtility
Empowered selfDelivery fulfillment
New way of working
Contextual awarenessReal-time
Location & Place
The Participant
CommunityGamificationCollaboration
The power of the crowd
Community
The Cyborg
Internet of thingsWearables
Quantified selfRobotics
DataMonitoring
Progressive Technology
We have to prepare for a digital future, with new rules and new relationships
8080
Impact
Insights
Scenarios
Business Cases
Trendwatching
What’s the digital impact?
You?
Them?
8080
Impact
Insights
Scenarios
Business Cases
Trendwatching
What does the future look like?
8080
Impact
Insights
Scenarios
Business Cases
Trendwatching
What are our new business ideas?
8080
Impact
Insights
Scenarios
Business Cases
Trendwatching
Keep watching the new evolutions
Trendwatching
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
So how do you get going?
“If you can't understand the new world of digital, fire yourself.
Build an executive team that is digital-first (when problems arise, the first solution is always digital). Make sure there is a techie on the
board of directors. If the board has a low digital IQ, the company
will have a low digital IQ”
George ColonyCEO Forrester Research
So, where are you? How digital is your
company?
Digital Leadership Assessment
You need Digital Leadership, on all levels
CIO COO CbsOSalesMkt
CDO
Virtual Digital Leadership Team
Outside world
Digital Officers
DIGITAL OFFICE
Digital Leads
Digital Network
Board of Directors
Shareholders
CEO
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
So how do you get going?
Different types of innovation
The Factory The Guesthouse The Garage
Incremental innovation• Development of ‘need to have’
digitals projects and technology
• Working on the existing foundation of the company
• Follows general procedures and regulations
• Slow
Change projects• Small and dedicated project-teams, focused
on in-house innovation
• Limited independency: they are an (internal) supplier of the factory
• Focus on strategically important new-style projects or add-ons that will be rolled-out within the existing company architecture
Breakthrough innovation• Small dedicated teams focused on innovation
• Autonomous operations and decisions
• Possibly separate entities
• Focused on agile and rapid development and roll-out of ideas in a stand-alone model
•These can be grass-root internal initiatives or acquisition of interesting targets
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
So how do you get going?
@jcaudronDigital Transformation
From ... ... toFrom ...
The Factory
The Guesthouse
The Garage
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
So how do you get going?
@jcaudron
Never, ever, disrespect new or small players
The customer always decides
All things you do must start from a superior experienceFrom now on, you are an agile and flexible company
You live in a world of uncertainty
Always play on the offense instead of the defense
Don’t be afraid to cannibalize your own business
How far away is this from YOUR business reality?
Things to take away … Key Insights
@jcaudron
Disruption is real, deal with it!
Disruption
Modeling
Transformation
1. Disruption is happening anyway, often without
your knowing…
@jcaudron
Disruption is real, deal with it!
Disruption
Modeling
Transformation
2. There are methods to understand the
impact and plan for the future
@jcaudron
Disruption is real, deal with it!
Disruption
Modeling
Transformation
3. You can take transformation in your own hands, but you will have to start NOW, in order to stay in the drivers seat!
@jcaudron
4. You’ll need digital leadership throughout the entire
organization
@jcaudron
6. You will need to embrace new culture, policies, rules, methodologies, technology,
processes, attitude, …
@jcaudron
7. You’re no longer too big to fail …
Start now. Model your own future.
Play on the offense instead of on the
defense!
Read the book!
Let us help you transform your company
AllDigitalNow
• we are a digital consulting company
• founded in 2009
• we work for large European clients
• we have a strong vision on the impact of digital and act accordingly
• we are advisors, writers, coaches and entrepreneurs
Jo Caudron CEO
Dado Van Peteghem Managing Partner
Ilse Bollen Consultant
Florence Pérès Consultant
Helena Van Eykeren Consultant
Sam Wouters Consultant
AllDigitalNow
AllDigitalNow
Our Vision: AllDigitalNow
All businesses will have to do things in
a digital way because that’s what their
clients want.
Even non-digital companies will see
their business be impacted by those
who are digital (clients, competitors,
partners, digital challengers, …).
There is no way around this, the time
of not believing is over.
AllDigitalNow
We make companies understand the long
term impact of digital on their business, what
this means for their future and how they can
take digital transformation in their own
hands.
We create business strategy, concepts and
plans for online, mobile, social, …
We are advisors. We do our job in a
bootstrapped way, mixing high-end strategic
thinking with pragmatic implementation,
through thought leadership and
entrepreneurship.
“AllDigitalNow”1
2
3
Digital Transformation
Long Term Business Strategy
Digital Strategy & Concept
Development
1 2
3
Digital Transformation
——— Dealing with
digital disruption ———
December 2014
[email protected] / @jcaudron / +32 475 43 80 98