digital transformation by industry | episerver
DESCRIPTION
What is digital transformation? Looking at industries that has gone through a clear digital transformation we’re trying to find the similarities. After that we explain how we at EPiServer design products that should support companies at different stages in their digital transformation.TRANSCRIPT
Tom Stenius & Peter Sunna
The Digital Transformation
#epiday2014
#epiday2014
#epiday2014
Music Transport Movie & TV
#epiday2014
Music Transport Movie & TV
• Records in-store
• Record labels had all the power
• Prepackaged
Before 1999
#epiday2014
• Napster
• MP3 & peer-to-peer
• The artists and labels filed law suits against the fans
Year 1999
#epiday2014
• iTunes & iPod
• Pay for the songs you want
• Tied to one platform and limited number of devices
Year 2001
#epiday2014
• Spotify
• Subscribe to all music
• Share playlists
Year 2008
#epiday2014
#epiday2014
Music Transport Movie & TV
• Uncertain price
• Payment options
• Transport
Before 2008
#epiday2014
• Limousine
• Personal experience
• Expensive
Before 2008
#epiday2014
• Uber
• Mobile
• Secure payment
Year 2008
#epiday2014
#epiday2014
Music Transport Movie & TV
• Rent movies at your local video store
• Limited supply
• TV shows are seen on TV
Before 1997
#epiday2014
• The Pirate Bay
• Downloads
• Copyright
Year 2003
#epiday2014
• Netflix
• DVD subscription
• Streaming service
Year 2007
#epiday2014
#epiday2014
#epiday2014
The nine elements of digital transformation
http://bit.ly/nineelements
#epiday2014
Customer Experience Operational Process Business Models http://bit.ly/nineelements
#epiday2014
Customer centric
#epiday2014
Relevant Mobile Agile Open
• Break down content into essential elements
• Personalise for different visitors, channels, and contexts
• Integrated inspirational and transactional journeys
Atomised contentRelevant:
#epiday2014
• Channels and resolutions decoupled, e.g. view atom on Facebook’s mobile view
• Create and edit page layouts in mobile view, make alterations to content atoms
• Create on-page variations per channel using personalisation tools
Mobile Experiences
#epiday2014
Mobile:
• Shorter time from market demand to customer value
• More reactive to feedback
Weekly releasesAgile:
#epiday2014
• Customers want an integrated experience together with no functional lock-in
• Add functionality as requirements change; lowers cost
• More power to the marketer
Add-on Store
#epiday2014
Open:
#epiday2014
Relevant Mobile Agile Open
#epiday2014
Thank you. @tomstenius @sunnaster