digital tools for book publishing & marketing

Download Digital Tools for Book Publishing & Marketing

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Presentation at O'Reilly's Tools of Change, Frankfurt, Germany before the Frankfurt Book Fair #tocfmm

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  • 1.DigitalMarketingToolsTools of Change October 2011

2. The Book is Dead Long Live the Book 3. The Music Industry 4. The Magazine Industry 5. The Newspaper Industry 6. Book Reading 7. Book Publishing 8. Anyone can publish 9. Rethink the Book Starting points Shareable objects Conversation starters Community builders Cross-platform experiences 10. Its not aboutthe technology. 11. Digital Tools1. Social Sharing2. QR Codes3. Audio & Video4. Geo-Aware5. Mobile App Books6. Augmented Reality 12. 1. Social Sharing 13. 1. Social Sharing 14. 1. Social Sharing 15. 1. Social Sharing 16. 1. Social Sharing SocialMobile 17. 2. QR Codes 18. 2. QR Codes 19. 2. QR Codes 20. 2. QR Codes 21. 2. QR Codes Ready Not Ready 22. 3. Audio & Video 23. 3. Audio & Video 24. 3. Audio & Video 25. 3. Audio & Video 26. 3. Audio & Video 27. 3. Audio & Video 28. 4. Geo-Aware 29. 4. Geo-Aware 30. 4. Geo-Aware 31. 5. Mobile App Books 32. 5. Mobile App Books 33. 6. Augmented Reality 34. 6. Augmented Reality 35. 6. Augmented Reality 36. 6. Augmented Reality 37. Its not aboutthe technology. 38. Where to go from hereRe-imaginingPushing boundariesStories out of the bookAuthors to readersReaders re-inventPlatform to gather 39. Farewell 40. Hello 41. Aliza Sherman @alizasherman AlizaSherman.com aliza@mediaegg.com