digital television & hdtv tif cable & broadcasting group 26 th april 2007
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Digital Television & HDTV TIF Cable & Broadcasting Group 26 th April 2007. Michael O’Shea Panasonic. Penetration. Analogue broadcasting. Analogue reception. Switchover completed. Digital reception. 3. Final ATO. 100%. 2. Switchover. 1. Turn-on. Time. Source : BIPE. - PowerPoint PPT PresentationTRANSCRIPT
Digital Television & HDTVTIF Cable & Broadcasting Group
26th April 2007
Michael O’Shea
Panasonic
DVB - EU Policy & Timeline
Time
2. Switchover
Switchover completed
1. Turn-on
100%
Penetration
Analogue broadcasting
Digital reception 3. Final ATO
Analogue reception
Source : BIPE
2012
Consumers: Multichannel access & Picture/Sound quality are the main drivers for DTV
• Movie channels 90% • Digital quality of picture and sound 88%• Quality of programmes 87%• Documentary channels 87%• Variety of programmes/channels 86%• Information channels 61%• Sports channels ` 60%• Kids channels 51%• Access to pay-per-view 39%Source : Baromètre Cabsat Ipsos/Stratégie
75% of homes are multi-channel (73.3% digital)
Three-quarters of current conversion via DTT: 8.6 m homes have satellite TV
7.8 m homes have Freeview
3.3m homes have cable
Most UK homes already multi-channel
0
5
10
15
20Analogue cable
Digital cable
Digital terrestrial
Free-to-viewdigital satellite
Analoguesatellite
Pay digitalsatellite
Source: Ofcom Q3 Digital TV Progress Report
Market share of UK multichannel TV homes, Q3 2006
Analogue switchoff 2012
Netherlands – completed analogue switch-off on 11th Dec 2006
Sweden - 50% of the Swedish population have now switched overFinland - remain on track for switch-off by 31 August 2007
Germany - remain on-track to achieve a 2008 switch-off
Italy - switchover slated for completion by 31 December 2008
Norway - will switch-off analogue terrestrial between end of 2008 and late 2009 / early 2010
USA - have set a switchover date of 17 February 2009
Australia – have set a target switchover timeframe of 2010-2012
Ireland – target 2012, or before?
2005 2006 2007 2008 2009 2010 2011 2012 2013
Germany
Sweden
Netherlands
Finland
Norway
Italy
UK
Denmark
Switzerland
USA
Australia
Austria
France
Ireland
Portugal
Spain
Japan
Year Starting:
UK Finish
UK Start
TODAY
Switchover completedSwitchover in progressSwitchover plan setTentative switchover dates
Switchover is a global phenomenon
Digital TV Reception
• Signal received by – Standard aerial (roof-top or set-top) - DTT– Satellite dish– Cable– (DSL; DVB-H)
• Decoded by– Set top box– Integrated decoder in TV (IDTV)
• Displayed on screen
Irish DTT Pilot – Mar 2007–Aug 2008
• Four Multiplexes (MUXs)
• Up to 1,000 homes Dublin/Louth
• MPEG2 & MPEG4 transmissions– Focus on MPEG4 (HDTV)
• HD Trial starts July 2007
• Transmitters on Three Rock & Clermont Carn (Dundalk)
DTT Pilot – Coverage (Fixed Aerial)
DTT Pilot – Coverage (Set-Top Aerial)
Ireland – Planned DTT Pilot Content
Multiplex 1• RTÉ 1• RTÉ 2• TV3• TG4• Radio 1 FM• Radio 2 FM• Lyric FM• RNaG FM• Today FM• Radio 1 AM
Multiplex 2– Channel 6– CBeebies*– BBC 4*– Sky News– Extreme Sport– Radio Channels
Multiplex 3– CBBC*– BBC 3*– BBC News 24– Sky Sports 1– UKTV History– Radio
Channels
Multiplex 4 – HD Trial
HD Televisions
• EICTA Specification for “HD Ready” TV– Minimum native resolution of the display 720lines in wide aspect
ratio – accepts HD input via DVI or HDMI & supports content protection
(HDCP) • Most LCD & Plasma TVs are now 1024 x 768 or greater• “Full HD” – 1920 x 1080p• BUT – these sets will only display a HD picture when
connected to a HD receiver (eg Sky HD set-top box)• No HDTVs yet available in UK or Ireland– no FTA digital
terrestrial HD services
HD STBs
• SKY HD Box
• BBC HD Trial 2006– Humax HDCI-2000T
• Irish DTT Pilot 2007-08– Humax HDCI-2000T
HD TVs & STB’s - Australia
• HDTV– TVs with integrated DTT HD receiver– LG, NEC, Philips, Samsung, Schaub, Sharp– Retail from A$2,200 (€1,350)
• DTT HD STB– LG, NEC, Philips, Samsung, + 10 others– Retail A$500 (€300)
Future TV Development – Irl/UK
• HDTV with integrated MPEG2 and MPEG4 DTT receiver
• Available 2009, possibly 2008
• The key specification for TVs for Ireland from 2008 on
• Future-proof UK consumers for migration to MPEG4 post-2012
More Information
• www.hdready.org.uk• www.dba.org.au• www.humaxdigital.com• www.dvb.org