digital television group 4 th march 2011 roly keating director of archive content and executive...
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![Page 1: Digital Television Group 4 th March 2011 Roly Keating Director of Archive Content and Executive Editor of BBC Online](https://reader035.vdocuments.mx/reader035/viewer/2022062714/56649d455503460f94a224fa/html5/thumbnails/1.jpg)
Digital Television Group
4th March 2011
Roly Keating
Director of Archive Content
and Executive Editor of BBC Online
![Page 2: Digital Television Group 4 th March 2011 Roly Keating Director of Archive Content and Executive Editor of BBC Online](https://reader035.vdocuments.mx/reader035/viewer/2022062714/56649d455503460f94a224fa/html5/thumbnails/2.jpg)
Reports of TV’s death are greatly exaggerated…
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Reports of TV’s death are greatly exaggerated…
0
5
10
15
20
25
30
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Weekly hours of TV viewing, all people aged 4+ in the UK
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…and everyone’s getting involved
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People are buying connected TVs…
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…but they’re not all connecting them
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The BBC’s role – same as ever:
expressing the full, creative potential of the medium
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In this case, that means…
• Innovation and creativity – deliver content in new ways
• Enhanced accessibility and availability of programmes – empowering the audience to take control
• Digital UK – whoever you are, helping you discover the potential of this new platform
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Making TV even better
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We believe it’s in all our interests to get everyone connected
• It’s not just about apps or VOD – vital as they are.
• It’s about enriching the broadcast experience – leveraging the power and reach of TV channels.
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Mainstream audiences, not just early adopters
Building on habits that already exist
and making them gateways to the on-demand and online world
•the EPG•Red Button
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EPGs that go backas well as forward.
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EPGs that go backas well as forward.
‘Pressing Red’ to open a window to BBC online content
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We’re changing BBC Online to get ready for this future
TV & iPlayer
CBeebiesCBBC
Knowledge & Learning
Radio & Music
NewsSport
Weather
Homepageand
Search
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Putting Quality First:
Simplicity
Doing more with less
Making better use of what we have
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Our vision of connected TV heaven takes the best bits of…
![Page 17: Digital Television Group 4 th March 2011 Roly Keating Director of Archive Content and Executive Editor of BBC Online](https://reader035.vdocuments.mx/reader035/viewer/2022062714/56649d455503460f94a224fa/html5/thumbnails/17.jpg)
Our vision of connected TV heaven takes the best bits of…
![Page 18: Digital Television Group 4 th March 2011 Roly Keating Director of Archive Content and Executive Editor of BBC Online](https://reader035.vdocuments.mx/reader035/viewer/2022062714/56649d455503460f94a224fa/html5/thumbnails/18.jpg)
Our vision of connected TV heaven takes the best bits of…
![Page 19: Digital Television Group 4 th March 2011 Roly Keating Director of Archive Content and Executive Editor of BBC Online](https://reader035.vdocuments.mx/reader035/viewer/2022062714/56649d455503460f94a224fa/html5/thumbnails/19.jpg)
…and mixes currently separate skills…
• Scheduling• User Experience Design
• Product Management• Media Planning
…to reinvent the experience of ‘pressing Red’
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A ‘dynamic bridge’ that responds to the channel and programme you’re watching
![Page 21: Digital Television Group 4 th March 2011 Roly Keating Director of Archive Content and Executive Editor of BBC Online](https://reader035.vdocuments.mx/reader035/viewer/2022062714/56649d455503460f94a224fa/html5/thumbnails/21.jpg)
A ‘dynamic bridge’ that responds to the channel and programme you’re watching
![Page 22: Digital Television Group 4 th March 2011 Roly Keating Director of Archive Content and Executive Editor of BBC Online](https://reader035.vdocuments.mx/reader035/viewer/2022062714/56649d455503460f94a224fa/html5/thumbnails/22.jpg)
A ‘dynamic bridge’ that responds to the channel and programme you’re watching
![Page 23: Digital Television Group 4 th March 2011 Roly Keating Director of Archive Content and Executive Editor of BBC Online](https://reader035.vdocuments.mx/reader035/viewer/2022062714/56649d455503460f94a224fa/html5/thumbnails/23.jpg)
A ‘dynamic bridge’ that responds to the channel and programme you’re watching
![Page 24: Digital Television Group 4 th March 2011 Roly Keating Director of Archive Content and Executive Editor of BBC Online](https://reader035.vdocuments.mx/reader035/viewer/2022062714/56649d455503460f94a224fa/html5/thumbnails/24.jpg)
Plus the basics everyone wants:
• Familiar fixed points – News, Weather, iPlayer
• Programme info: cast lists, music tracklists• Smart alternatives: something completely
different
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It’s a shared project across the industry to set standards that make this possible
• Simple navigation and UX – the more seamless the better
• Broadcast-led entry points to online and on-demand
• And just around the corner – second screen connectivity
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The goal:
TV that’s smarter, more intuitive, more attuned to what audiences want and
deserve.
A better public service.
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Digital Television Group
4th March 2011
Roly Keating
BBC Director of Archive Content