digital strategy planning session #1 | walton area chamber of commerce
DESCRIPTION
SEOM Solutions has developed a Digital Marketing Strategy planning series in conjunction withe the Walton Area Chamber to help local businesses develop a digital marketing strategy and improve their social marketing efforts.TRANSCRIPT
ANNUAL MARKETING STRATEGY DEVELOPMENT | SESSION #1
PRESENTED BY: Walton Area Chamber of Commerce & SEOM Solutions
DIGITAL MARKETING TACTICS OVERVIEW
Main SiteHQ
Social MarketingOrganic
Paid SocialMedia
Organic SearchOrganic
Paid SearchMedia
Display AdvertisingMedia
SEARCH ENGINE RESULTS PAGE (SERP) ANATOMY
PAID Search Results
PAID Search Results
ORGANIC Search Results
MAPSLocal
Search
PAY PER CLICK | SEARCH ENGINE PPC
Paid Search, Pay-per-Click, PPC, Search Engine PPC
Transactional, generates clear results
Short term gain/Long term loss
Pay Search Engines a pre-determined amount of money every time a web user clicks on your ad, generating website traffic on a Cost Per Click model
Google Adwords (Google)Bing Ads (Bing & YAHOO!)
ORGANIC SEARCH | SEARCH ENGINE OPTIMIZATION
Organic Search, SEO, Search Engine Optimization
Transactional, generates clear results
Long term gain/Short term loss
When your website naturally ranks within the Search Engines for keyword phrases relevant to your brand, product or service.
LOCAL SEARCH | MAPS SEO
Local Search, Maps SEO, Google Maps, Google Places, Google BusinessTransactional, generates clear resultsLong term and Short term gainsA must for all brick & mortar small businesses
A Google Maps listing represents a brick & mortar business and includes map location, contact info and other basic information about your business
Google Maps (Business/Places)
SOCIAL MARKETING
Social Marketing, Social
Transactional, generates clear results | Influential
Long term investment
Social Marketing is for every business. Selecting the proper social channels based on your goals and objectives will ensure your social marketing strategy is successful
WHERE YOU SHOULD BE
ImagesInstagramPinterestFacebookGoogle+LinkedIn
GEO LocationFoursquareFacebook Places
Google Maps
CommunicationFacebookBlogTwitterGoogle+LinkedIn
VideoYouTubeVimeoFacebookGoogle+
PAID SOCIAL | FACEBOOK ADS
Paid Social, Social PPC, Social Pay-per-Click Transactional, generates clear results | InfluentialShort and Long term investment
Facebook provides users with multiple ways to place ads on their platform, including boosting posts, newsfeed ads, right hand side ads and Page promotions
Facebook Ad Solutions
DISPLAY ADVERTISING
Display Advertising, Display Media
Influences audience, branding
Short or Long term investment
Same concept as Search Engine PPC in regards to the Pay-to-Play model, but you’re targeting users based on their habits, location or browser history and showing them display ads, rather than text ads
Google Adwords (Google)Bing Ads (Bing & YAHOO!)
CREATING THE RIGHT CONTENT | SESSION #2
What products or services are you selling?Who are your most sought-after consumers?
- Where are those consumers located?
When should you target the audience, based on target audience and their location?
REACH OUT
Camile BurlisonDirector of Membership Development
Walton Area Chamber of Commerce
P: (850) 267-0683
Mary HueyPrograms & Events Coordinator
Walton Area Chamber of Commerce
P: (850) 267-0683
Matthew TitusDigital Marketing Director
SEOM Solutions
P: (850) 830-6385