digital strategy master class
Post on 21-Oct-2014
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DESCRIPTION
Digital Strategy Masterclass Transformation workshops mixing old school thinking within the new digital era Digital will change everything about the way we think about branding. These radical changes mean we have to look at branding and the media world from a different perspective. The workshop will challenge participant’s perceptions of what they think they know. After the disruption stage they will face challenges and possibilities rather than problems. In this new landscape, how do they see and make use of future possibilities? How do they make this relevant to their everyday life at work? After the workshop you should be able to understand better how to go forward in a digital way! Workshop Outlines: Introduction to Digital Advertising/Marketing Mindset Disruption – Perception Shift Possibilities Implementation – Return On Investment Creativity on Digital Advertising The Future Trainer: The workshop will be led by Richard Watkinson, Club Captain, Craft of Innovation Club - www.CraftofInnovationClub.com Being based in Stockholm, Sweden; the melting pot for progressive digital excellence, Richard has worked strategically and digitally with global brand teams such as: Nokia, DraftFCB Stockholm, DDB Stockholm, Carlsberg, Vodafone and Buenos Aires agency, Santos. As Creative Brand Planning Director at DraftFCB Stockholm/Craft of Innovation Club, he was involved with the strategic development of Radiotjanst - one of the most successful global viral films ever - 14 million unique visits within 8 weeks. Winning 2 Digital Bronze Lions at Cannes. He worked directly with Nokia as lead digital strategy consultant on Nokia 20Lives winning 2 Silver Lions at Cannes. 20Lives is a digital interactive cross-over between film & game. As Club Captain at Craft of Innovation Club, he has now moved to Jakarta and picks interesting projects to be involved with and holds digital master class workshops around the globe. He enjoys challenging people and helps unlock insights that open paths forward in this digital landscape. Target Audience: This workshop is designed for people who are interested in developing strategic ideas around Digital Advertising/Marketing. They could come from any function; such as Account Management, Strategic Planning, Media, Research, Creative, or even it is advisable to include staffs of the agency’s clients. Senior staffs who want to learn more about Digital Advertising/Marketing could join as well. It is not for digital people who think they already know everything! :) The maximum number of participants for this workshop is 20 persons.TRANSCRIPT
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DIGITAL CHANGES EVERYTHING ABOUT THE WAY WE THINK ABOUT BRANDING !
THESE RADICAL CHANGES MEAN WE HAVE TO LOOK AT HOW TO ENGAGE THE CONSUMER FROM A DIFFERENT PERSPECTIVE
!WE WORK TOGETHER AS A CO CREATION TEAM
TO FINE TUNE A DIGITAL STRATEGY FOR YOUR BRAND
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
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OLD NEW
OLD SKILLS NEEDED
BUT APPLIED TO A DIFFERENT
SET OF CONDITIONS
IT IS THE MELDING OF BOTHTRANSFORMATION
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TRANSFORMATION 1-2 DAYS WORKSHOP MIXING OLD SCHOOL THINKING WITHIN THE NEW DIGITAL ERA. DELIVERING A NEW DIGITAL STRATEGY FOR YOUR BRAND!
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A DIGITAL AGENCY IS NOT AN AGENCY THAT MAKES “DIGITAL” IT IS AN AGENCY THAT
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
IS ALL ABOUT STRATEGIC VISION
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!THIS VISION CANNOT BE FRAGMENTED OR STAND ALONE - IT HAS TO BE
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
CONSISTENTWITH EVERYTHING AND INVOLVED IN EVERY PART WITHIN THIS NEW ERA OF DIGITAL
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TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
AND HAVING STRATEGIC DIGITAL VISION
IT IS ABOUT TEAMS WORKING TOGETHER TO CO CREATE NEW ENGAGING BRAND COMMUNICATION.
NO LONGER FRAGMENTED AND DISCONNECTED - DIGITAL SHOULD BE INTEGRATED AT EVERY STEP.
IT IS ABOUT.
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BESPOKE WORKSHOPS CAN BE PUT TOGETHER TO FOCUS ON SPECIFIC ZONES - MAKING IT MORE RELEVANT FOR PARTICIPANTS WITHIN AGENCY OR CLIENT TEAMS !EACH TAILOR MADE WORKSHOP WILL CHALLENGE PARTICIPANT’S PERCEPTIONS
OF WHAT THEY THINK THEY KNOW
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
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AFTER THE DISRUPTION STAGE THEY WILL FACE CHALLENGES &
POSSIBILITIES RATHER THAN PROBLEMS. !
IN THIS NEW LANDSCAPE, HOW DO THEY SEE AND MAKE USE OF FUTURE
POSSIBILITIES? !
HOW DO THEY MAKE THIS RELEVANT TO THEIR BRAND?
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
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MASTERCLASS INTRODUCTION TO DIGITAL THINKING
MINDSET DISRUPTION – PERCEPTION SHIFT
POSSIBILITIES
IMPLEMENTATION – RETURN ON INVESTMENT
CREATIVITY ON DIGITAL ADVERTISING
THE FUTURE - DEVELOP YOUR DIGITAL STRATEGY
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
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AFTER WORKING GLOBALLY THE LAST 12 YEARS FROM STOCKHOLM, SWEDEN. THE MELTING POT FOR PROGRESSIVE DIGITAL EXCELLENCE. RICHARD HAS BEEN WORKING ON GLOBAL BRAND PLANNING PROJECTS WITH A DIGITAL FOCUS WITH SOME INTERESTING FUN CLIENTS.
MASTERCLASS LEADER
RICHARD WATKINSON CLUB CAPTAIN
STOCKHOLM STOCKHOLMBUENOS AIRES
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MASTERCLASS LEADER
RICHARD WATKINSON CLUB CAPTAIN
BEFORE STOCKHOLM RICHARD WAS BASED IN NEW YORK FOR 8 YEARS WHERE HE WAS A BRAND PLANNER AT CHIAT/DAY AND LATER RAN HIS OWN BRAND
PLANNING CONSULTANCY - PROJECT X WITH CLIENTS SUCH AS:
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MASTERCLASS LEADER
RICHARD WATKINSON CLUB CAPTAIN
AS CREATIVE BRAND PLANNING DIRECTOR - DIGITAL AT DRAFTFCB STOCKHOLM/CRAFT OF INNOVATION CLUB, HE WAS INVOLVED WITH THE
STRATEGIC DEVELOPMENT OF: !!!!!!
ONE OF THE MOST SUCCESSFUL GLOBAL VIRAL FILMS EVER - 14 MILLION UNIQUE VISITS WITHIN 8 WEEKS
WINNING 2 DIGITAL BRONZE LIONS AT CANNES 2010
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20LIVES WAS A DIGITAL INTERACTIVE CROSS-OVER BETWEEN FILM & GAME. NOW BASED IN JAKARTA HE ENJOYS THE CHALLENGE OF TRANSFORMING
PROGRESSIVE THINKING PEOPLE TO HAVE A STRONGER DIGITAL VISION.
MASTERCLASS LEADER
RICHARD WATKINSON CLUB CAPTAIN
HE WORKED DIRECTLY WITH NOKIA AS LEAD DIGITAL STRATEGY CONSULTANT ON NOKIA 20LIVES WINNING 2 SILVER LIONS AT CANNES 2006.
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1-2 DAYS - TAILOR MADE DIGITAL STRATEGY MASTERCLASS
IF YOU HAVE ANY THOUGHTS ON TRANSFORMATION DROP ME A LINE:
CRAFT OF INNOVATION CLUB
Thanks,