digital strategies to reach residential...
TRANSCRIPT
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Digital Strategies to Reach
Residential Customers
Renewable Energy Markets 2017
![Page 2: Digital Strategies to Reach Residential Customersresource-solutions.org/images/events/rem/presentations/...Digital Strategies “This panel will focus on successful marketing campaigns](https://reader035.vdocuments.mx/reader035/viewer/2022071212/60253b4f7cb06b2fe96e265a/html5/thumbnails/2.jpg)
Digital Strategies
“This panel will focus on successful
marketing campaigns to attract and
keep residential customers engaged in
renewable energy programs. Panelists
will explore the challenges and
rewards of their work.”
![Page 3: Digital Strategies to Reach Residential Customersresource-solutions.org/images/events/rem/presentations/...Digital Strategies “This panel will focus on successful marketing campaigns](https://reader035.vdocuments.mx/reader035/viewer/2022071212/60253b4f7cb06b2fe96e265a/html5/thumbnails/3.jpg)
Who is the
customer?
Digital Strategies
What is the
experience?
Where is
the
customer?
![Page 4: Digital Strategies to Reach Residential Customersresource-solutions.org/images/events/rem/presentations/...Digital Strategies “This panel will focus on successful marketing campaigns](https://reader035.vdocuments.mx/reader035/viewer/2022071212/60253b4f7cb06b2fe96e265a/html5/thumbnails/4.jpg)
![Page 5: Digital Strategies to Reach Residential Customersresource-solutions.org/images/events/rem/presentations/...Digital Strategies “This panel will focus on successful marketing campaigns](https://reader035.vdocuments.mx/reader035/viewer/2022071212/60253b4f7cb06b2fe96e265a/html5/thumbnails/5.jpg)
Digital Strategies
Sign UpDoes the customer need to lean in?
Ongoing EngagementCan you make the customer want to
lean in?
![Page 6: Digital Strategies to Reach Residential Customersresource-solutions.org/images/events/rem/presentations/...Digital Strategies “This panel will focus on successful marketing campaigns](https://reader035.vdocuments.mx/reader035/viewer/2022071212/60253b4f7cb06b2fe96e265a/html5/thumbnails/6.jpg)
Digital Strategies
![Page 7: Digital Strategies to Reach Residential Customersresource-solutions.org/images/events/rem/presentations/...Digital Strategies “This panel will focus on successful marketing campaigns](https://reader035.vdocuments.mx/reader035/viewer/2022071212/60253b4f7cb06b2fe96e265a/html5/thumbnails/7.jpg)
![Page 8: Digital Strategies to Reach Residential Customersresource-solutions.org/images/events/rem/presentations/...Digital Strategies “This panel will focus on successful marketing campaigns](https://reader035.vdocuments.mx/reader035/viewer/2022071212/60253b4f7cb06b2fe96e265a/html5/thumbnails/8.jpg)
50% of searches will occur without a screen by 2020 - comScore
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Digital Strategies
Gamification is always useful.
![Page 11: Digital Strategies to Reach Residential Customersresource-solutions.org/images/events/rem/presentations/...Digital Strategies “This panel will focus on successful marketing campaigns](https://reader035.vdocuments.mx/reader035/viewer/2022071212/60253b4f7cb06b2fe96e265a/html5/thumbnails/11.jpg)
Ideas You Can Steal
Make it mobile friendly
Make sign up a breeze
Make engagement feel good
Get ready for what’s coming