“digital storytelling: leveraging the power of digital” by adnan syed, the gma
DESCRIPTION
This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0" Session name: Integrated Digital Brand Planning Presentation: Digital Storytelling: Leveraging the power of digital Speaker: Adnan Syed, CEO, The Green Man’s Ark (The GMA)TRANSCRIPT
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Once upon a time there was a beautiful princess who had been imprisoned in a dungeon by an evil troll. Many years went by till one day a handsome prince came to her rescue. He slew the mighty troll, freed the princess and they lived happily ever after.
THE STORY
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Anyway, so this Princess who wasn’t that beautiful but had a beautiful heart, unlike some estranged relatives, had been imprisoned in a dungeon by an evil troll.
NARRATOR
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… ahan… So this “Ogre” and not a hard working Troll from Kaala Pull had held the Princess captive for many years, till one day a handsome prince came to her rescue.
NARRATOR
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..ooook …..So the 1122 rescue team captain slew the mighty ogre in order to free the elderly princess
NARRATOR
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NARRATOR
ok let’s get this straight.. ….Once upon a time there was a Princess who wasn’t that beautiful but had a beautiful heart, had been imprisoned in a dungeon by an “Ogre” and not a hard working Troll from Kaala Pull, for many years, till one day a 1122 Rescue captain came with a molvi and a van full of witnesses to help the aged princess realize the love behind the Ogre’s actions. They were wed on the spot and lived happily ever after.
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• We are experiencing a shift from fiction to social fiction.
• What is the role of your brand in context to the stories that are already being created, discussed and shared?
• A Brand needs to engineer conversations so the essence of its story is not lost, but enhanced through collaboration.
• Engineer your story around various digital platforms to allow interactions that add value and allow for different levels of engagement with your brand and its story.
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