digital storytelling by lemon scented tea
TRANSCRIPT
![Page 1: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/1.jpg)
LEMON SCENTED TEA
THE STORYTELLING AGENCY
Het verhaal digitaal
AMSTERDAM, 30 AUGUSTUS 2016
![Page 2: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/2.jpg)
![Page 3: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/3.jpg)
Inhoud
Het verhaal digitaal
1. Wat gebeurt er?
2. Wat is het effect?
3. Waar zit de vernieuwing?
![Page 4: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/4.jpg)
1. Wat gebeurt er?
![Page 5: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/5.jpg)
![Page 6: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/6.jpg)
Verhalen duiken boven het maaiveld
![Page 7: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/7.jpg)
![Page 8: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/8.jpg)
![Page 9: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/9.jpg)
Verhalen gaan over helden en misstanden
![Page 10: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/10.jpg)
![Page 11: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/11.jpg)
![Page 12: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/12.jpg)
![Page 13: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/13.jpg)
![Page 14: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/14.jpg)
![Page 15: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/15.jpg)
![Page 16: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/16.jpg)
![Page 17: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/17.jpg)
![Page 18: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/18.jpg)
Een verhaal is zeggen èn doen
![Page 19: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/19.jpg)
![Page 20: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/20.jpg)
![Page 21: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/21.jpg)
Story Doing
Story Telling
![Page 22: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/22.jpg)
![Page 23: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/23.jpg)
Story Doing
Story Telling
![Page 24: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/24.jpg)
![Page 25: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/25.jpg)
![Page 26: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/26.jpg)
Verhalen maken merken dagelijks
![Page 27: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/27.jpg)
![Page 28: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/28.jpg)
![Page 29: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/29.jpg)
![Page 30: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/30.jpg)
![Page 31: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/31.jpg)
![Page 32: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/32.jpg)
2. Wat is het effect?
![Page 33: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/33.jpg)
Het verhaal vergroot effectiviteit
![Page 34: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/34.jpg)
![Page 35: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/35.jpg)
Cortisol Oxytocin
![Page 36: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/36.jpg)
![Page 37: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/37.jpg)
Een verhaal brengt de funnel naar voren
![Page 38: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/38.jpg)
Oriëntatie Contact Beslissing
57%
![Page 39: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/39.jpg)
![Page 40: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/40.jpg)
Het verhaal Het bewijs De ervaring
![Page 41: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/41.jpg)
![Page 42: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/42.jpg)
Een verhaal maakt het doel tastbaarder
![Page 43: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/43.jpg)
![Page 44: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/44.jpg)
![Page 45: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/45.jpg)
![Page 46: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/46.jpg)
![Page 47: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/47.jpg)
![Page 48: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/48.jpg)
Marshall Ganz, Harvard University
comm
unity urge
ncy
Story of self Story of now
Story of us
purpose
![Page 49: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/49.jpg)
Een verhaal helpt om ‘aan’ te blijven
![Page 50: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/50.jpg)
![Page 51: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/51.jpg)
![Page 52: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/52.jpg)
Verhaalals brug
Verhaalals brug
![Page 53: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/53.jpg)
![Page 54: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/54.jpg)
3. Waar zit de vernieuwing?
![Page 55: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/55.jpg)
Verhalen worden interactief
![Page 56: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/56.jpg)
![Page 57: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/57.jpg)
![Page 58: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/58.jpg)
![Page 59: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/59.jpg)
![Page 60: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/60.jpg)
Verhalen komen tot leven
![Page 61: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/61.jpg)
![Page 62: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/62.jpg)
![Page 63: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/63.jpg)
Verhalen worden transmediaal
![Page 64: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/64.jpg)
![Page 65: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/65.jpg)
![Page 66: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/66.jpg)
![Page 67: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/67.jpg)
![Page 68: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/68.jpg)
![Page 69: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/69.jpg)
![Page 70: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/70.jpg)
4. Kortom
![Page 71: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/71.jpg)
Kortom
1. Wat gebeurt er?
Verhalen duiken boven het maaiveld
Verhalen gaan over helden en misstanden
Een verhaal is zeggen èn doen
![Page 72: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/72.jpg)
Kortom
2. Wat is het effect?
Een verhaal vergroot effectiviteit
Een verhaal brengt de funnel naar voren
Een verhaal maakt het doel tastbaar
Een verhaal helpt om ‘aan’ te blijven
![Page 73: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/73.jpg)
Kortom
3. Waar zit de vernieuwing?
Verhalen worden interactief
Verhalen komen tot leven
Verhalen worden transmediaal
![Page 74: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/74.jpg)
![Page 75: Digital storytelling by Lemon Scented Tea](https://reader034.vdocuments.mx/reader034/viewer/2022052514/58a2bf4a1a28ab217a8b481d/html5/thumbnails/75.jpg)
Bedankt!