Digital Signage

Solutions

DIGITAL SIGNAGE IS HERE TO STAYWith better value through trending technology affordability, improving software options for content production and management, and easier to implement hardware connectivity and integration solutions, we finally have unleashed the digital signage market. As an emerging market, digital signage has crossed the proverbial CHASM that is referenced when evaluating a technology’s adoption life cycle and is in the midst of “hockey stick growth”.

DIGITAL SIGNAGE

Digital Signage is Crossing the Chasm!

TechnologyEnthusiasts

Visionaries

PragmatistsConservatives

Skeptics

DIGITAL SIGNAGEDigital Signage refers to a dynamic,

electronic billboard system, used to present targeted content such as text, graphics, animation and full-motion video.

Digital Signage offers an effective, contemporary alternative to traditional signage.

Content changes are quick and easy, as a single central source sends immediate updates to all displays.

Because there is no need to print, distribute, and install new static signs, a this system can provide long-term cost and time savings.

PEOPLE WATCH DIGITAL SIGNAGE

70% (181 million people) of the U.S. population age 12 and older have viewed digital video displays

52% have viewed digital signage in the past week

Source: Arbitron Digital Place-Based Video Study, Nov 2010

PEOPLE WATCH DIGITAL SIGNAGE

Series10

20406080

Digital Signage Online Video

“More American teens and adults have seen a digital video screen at a public venue during the past month than have watched online video, and that includes such sites as YouTube and Hulu.”*

Source: Arbitron Digital Place-Based Video Study, May 2010

DIGITAL SIGNAGE GETS RESULTS• 47% of those who noticed digital signage recalled the advertising• 19% of those who viewed digital signage made an unplanned purchase as

a result after seeing the product on screen

DIGITAL SIGNAGE-PUZZLE IS CHANGING

Technology Window Opened

End of PassiveMedia

InformationOverload

Money Talks

DIGITAL SIGNAGE- MORE THAN A DISPLAY

DIGITAL SIGNAGE AND MORE

CustomVideo

CustomContent

NewsTicker (live feed)

RSS(live feed)

EventName

Custom, Targeted Content

Images courtesy of RiseVision, Inc.

CorporateLogo

DIGITAL SIGNAGE- TOTAL SOLUTIONS

BlueStar distributes Digital Signage bundled solutions and Pro AV connectivity peripherals, including commercial panels, media players, mini-pc's, flat panel TVs, mounting solutions and network extenders, and a variety of content management software solutions.

DIGITAL SIGNAGE LINE CARD• Line Card Partners

Commercial Displays Hewlett-Packard/Tatung/Viewsonic Unytouch-Firebox Sharp Flat Panel TV's Viewsonic Sharp Aquos Touch Displays Elo-Touch/ Hewlett-Packard/ G-Vision/ Unytouch Cables Belkin Cables-To-Go SIIG Inc Mounting Solutions Peerless Viewsonic Media Players/Mini-PC's Hewlett-Packard/Logic Controls / Tatung/ Viewsonic/ AOpen/ BrightSign ISV Software Best Wave/ Cool-Sign/ Rise Vision Revel Digital BrightSign UPS Power Belkin MinuteMan Tripplite Connectivity/Signal Dist Aboundi/ Cradle Point/ Cables to Go/ SIIG Inc Kiosks Components Elo/ G-Vision/ ID-Tech/ Ithaca/ Star Micronics/ Tatung/ ZBA/ Zebra Specialty Displays Display Werks/ 3M Multi-Touch/ Elo IDS

DIGITAL SIGNAGEBlueStar,Inc. is a Global Stocking Distributor of Digital Signage, Professional Audio-Video, Point-of-Sale Systems, and Touch Screens. Our distribution is focused on key products and manufacturer partnerships to work exclusively with Value-Added Resellers. 

DIGITAL SIGNAGE PROCESS FLOW

Central Location Network/Internet Remote Locations

A complete digital signage solution allows central control over content creation and publication across the enterprise and should be flexible enough to allow information to be customized for each display.

Host Account

DIGITAL SIGNAGE-SINGLE DISPLAY

PC with Content

Commercial Display or TV

• Single Display Solution• Small Retail Store, Corporate Lobby applications, small business• Simple Content – single screen• JPEG, PPT, MPEG – media types• Recommended solution – NMP200 (480P) , NMP550(1080P) – resolution

dependent• Displays from 16”-52”

VS Media Player

DIGITAL SIGNAGE-MULTIPLE DISPLAYS

PC with Content

DisplaysVS Media

Players

LAN

Network Server

• Multiple Display Solution using Local Area Network• Mid to Large Size Retail or Business Enterprise Environment• Simple to Complex Content – Single to Multiple Screen Zones• Complete Media and Software Support - PC Generated or Video created• BlueStar has a Solution “Right Sized” to your business compatible will all industry software choices!

DIGITAL SIGNAGE-GLOBAL PANEL MARKET• The North America Region represents 40% of this forecast .• Fourth quarter N/A is forecasted at 142K units.

Display Search Q2 FPD

0

50

100

150

200

250

300

350

400

450

500

Thou

sand

s

-20%

0%

20%

40%

60%

80%

100%

120%

140%

160%

180%

Gro

wth

Shipments 124.2 128.7 124.9 137.4 167.2 215.7 280.9 268.9 275.4 355.4 405.5 433.4 437.0

Sequential Growth 2% 4% -3% 10% 22% 29% 30% -4% 2% 29% 14% 7% 1%

Y/Y Growth 159% 86% 70% 13% 35% 68% 125% 96% 65% 65% 44% 61% 59%

Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10

© 2008 DisplaySearch© 2008 DisplaySearch© 2008 DisplaySearch© 2008 DisplaySearch© 2008 DisplaySearch© 2008 DisplaySearch© 2008 DisplaySearch© 2008 DisplaySearch© 2008 DisplaySearch

280K units Q1

142K N/A units$130M – Q4

DIGITAL SIGNAGE- TOUCH MARKET

AUSTIN, TEXAS, Dec 20, 2009—In its recently released 2009 Touch Panel Market Analysis report, DisplaySearch forecasts the total touch screen module market will grow to $9 billion by 2015, from $3.6 billion in 2008, with a CAGR of 14%.Figure 1: Touch Screen Module Revenue Forecast

DIGITAL SIGNAGE-FAST GROWING CATEGORIES

0102030405060708090

100

2006 2007 2008 2009 2010 2011 2012 2013

(%)

TowerMinitowerSmall form factorUltrasmall form factorAll-in-one

AIOs and PC Minis – Growing Categories!!

DIGITAL SIGNAGE-PC CATEGORIES• AIO

– Growing 35%

• PC Mini– Growing 21%

• Netbook– Growing 136%

• Notebook– Full Size – Flat/Declining 1%– Thin and Light – Growing to 25% of Notebook Market

DIGITAL SIGNAGE- NEW PRODUCT CATEGORIESViewSonic PCs

Smarter Greener Computing

All in Ones

PC and Display in one PackageAtom Based Processing PowerEnergy Saving Device

Small Format PCDesktop Freestanding or Display MountableAtom Based Processing PowerEnergy Saving DeviceOptional ODD

Small mobile PC formatAtom and CULV Based Processing PowerThin and Light - No ODDCost effective enough to be the second notebook

PC Mini ViewBook

DIGITAL SIGNAGE- SOFTWARE MARKETSHARE

Source - Frost and Sullivan

Scala - 35.4%

50+ competitors – 34.4%

Next 3 players = 30.2%

DIGITAL SIGNAGE-MEDIA CHOICES Publish PowerPoint slides directly to the Player (static only) Looping or weekly schedule Schedule video on/off Auto detect IP, MAC address, and models Contents delivered through 1-50 LAN networks; or use USB drive/CF for

standalone Name your device, set IP address, and more…. Multi-Zone support for NMP-550 by - Fall 2009

DIGITAL SIGNAGE 42” TO 65”• Slim 13.7mm Bezel!• 42” 1366 x 768 LCD HD Display

– 1500:1 Contrast Ratio– 500 Nits, 8ms response – Supports 480i, 480p, 720p & 1080i– Scheduling function– Built in AC socket for media player power

• Flexible Connectivity– HDMI, Component Video In– DVI, VGA & RS232 (In/Out)– Composite video BNC– Front panel lockout

• Optional Stand – 2 x 10W

• Standard 400 x 200 VESA Mount• 24/7 operation• 3 year limited warranty

DIGITAL SIGNAGE 52” 1080p

Optional speakers and stand

• Slim 19mm Bezel!• 52” Full HD 1920x1080 LCD Display

– 4000:1 Contrast Ratio– 700 Nits, 8ms response – Supports 480i, 480p, 720p & 1080i– Scheduling function– Built in AC socket for media player power

• Flexible Connectivity– HDMI, Component Video In– DVI, VGA & RS232 (In/Out)– Composite video BNC– Front panel lockout

• Optional Stand – 2 x 10W

• Standard VESA compliant with carrying handles

• 24/7 operation• 3 year limited warranty

DIGITAL SIGNAGE 42” DISPLAY• 42” 1366 x 768 LCD HD Display

– 1500:1 Contrast Ratio– 500 Nits, 8ms response – Supports 480i, 480p, 720p & 1080i

• Flexible Connectivity– HDMI, Component Video In– DVI, VGA & RS232 (In/Out)– Composite video BNC– Front panel lockout

• Optional Stand – 2 x 10W

• Standard 400 x 200 VESA Mount• 24/7 operation• 3 year limited warranty

DIGITAL SIGNAGE APPLICATIONS

• Employee education & training• Way finding• Menu Boards• Targeted in-store promotions• Scheduling & maps• Emergency broadcasting, weather reports• Local and national advertising• Entertainment (live video, real-time info)• Corporate Messaging & Branding• Virtually unlimited uses!

DIGITAL SIGNAGE WITH PC ATTACHED• VOT120

– Entry Level Commercial– Atom 270– VESA Mountable

• VOT125– Higher Level Commercial– Celeron (CULV)– VESA Mountable

• VOT132– 1080P Higher Level Consumer & Graphics– Atom 330 + ION– Optional Optical Disk Drive

• VOT530– 720P Higher Level Consumer & Graphics– Core 2 Duo– DVD RW Optical Disk Drive

• VOT550– 1080P High Def Consumer & Graphics– Core 2 Duo– BluRay Optical Disk Drive

DIGITAL SIGNAGE SEGMENTS

Airports & AirplanesRailway/Bus Termi-

nalsTrains/Bus

POS displays at retail stores, shopping malls,

billboards for indoor and outdoor advertising

Stadiums, auditoriums, cinema, civic/convention center, museums, hotel rooms, lobbies, casinos,

clubs, restaurants

Classroom applica-tions in universi-ties, colleges &

schools

Stock, commodity, currency and other financial exchanges

Retail

Indoor Venues

Educa-tion

Conference Room

Control Room

Military applications, simu-lators for training/ enter-

tainment, CAD/CAM imag-ing, Control Room apps

Transporta-tion

DIGITAL SIGNAGE MESSAGING

Inform Advertise Entertain

DIGITAL SIGNAGE FACTS

A recent InfoTrends study shows that digital signs:• have a 47.7% effectiveness on brand awareness• increase the average purchase amount by 29.5%• create a 31.8% upswing in overall sales volumes• generate a 32.8% growth in repeat buyers, and• generate 32.8% more in-store traffic

Approximately 155 million (67% of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display in the past month.

Of those who recall seeing digital video displays in the past month, 76% noticed seeing them at multiple venues.

Digital video displays in retail locations alone (grocery stores, large retailer/department stores, drug stores, shopping malls or convenience stores) reach over half (53%) of American adults in an average month.

OOH digital video displays at gas stations and movie theaters each reach over 1 in 5 U.S. adults per month.

DIGITAL SIGNAGE – MORE THAN TV

34

• Digital Signage consists of much more than broadcast television.

• Television content and timing is predetermined, unknown and often irrelevant, counterproductive or inappropriate for a professional office environment.

Predetermined

Unknown

Unpredictable Irrelevant

Counterproductive

Inappropriate

DIGITAL SIGNAGE - BANKING

Banks and financial institutions are becoming one of the largest venues to embrace digital signage.

Banks use digital signage as an efficient and effective solution that will not only inform customers of services available and promotions within the branch - but also act as a form of entertainment, decrease perceived wait times and ensure consistent corporate communications and training.

DIGITAL SIGNAGE – HEALTHCAREHospitals, clinics and elder care facilities use healthcare digital signage to inform, entertain, and help patients and visitors relax with a combination of video, graphics, live news feeds.

Post HIPAA notices, hours and services, feature staff members, promote healthy lifestyles, describe and explain specific conditions or treatments. Because digital signage content is managed from one central control center, communications can be dynamically targeted to provide for the health, safety and welfare of patients, staff and visitors at the facility.

A visit to the doctor isn't always pleasant, but the intelligent use of dynamic healthcare digital signage can take some of the sting away - and make it easier for the healthcare provider to communicate with patients. While waiting in the doctor's waiting room for their appointment, patients can view instructional content that helps them communicate with their physicians during their visit.

DIGITAL SIGNAGE - CORPORATEMany companies face a similar challenge when trying to disseminate information to employees: getting the right information to the right people at the right time. Given the normal volume of email, critical messages can easily go unnoticed. Printed materials are expensive, slow to deploy and can't convey enough importance, immediacy or personalization.

Some companies face additional challenges of having multiple buildings and locations. Corporate digital signage allows companies to deliver the RIGHT information at the RIGHT time.

Digital signage transforms companies into flourishing news reporting, broadcasting and viewing organizations. Employees are able to create engaging corporate digital signage content right from their desktops. Those messages can be broadcast via the company's communication network to strategic locations.

DIGITAL SIGNAGE - ENTERTAINMENT VENUES

Sports arenas, movie theaters, amusement parks, casinos, museums… Most of these entertainment venues are often large and crowded with excited patrons who are seeking out different areas of interest such as daily activities, ticket reservations, restaurants, pools, spas, meeting rooms, elevators, retail shops, etc. Interactive directories and wayfinding displays quickly and efficiently provide the navigation information visitors need. Using digital signage also offers a unique opportunity to advertise, engage and communicate more efficiently with your customers.

DIGITAL SIGNAGE - EDUCATIONEasily publish digital signage content for general announcements, daily news, lunch menu, and sporting events. An ideal solution for classrooms, hallways, auditoriums, gymnasiums, libraries, assembly halls or anywhere educators rely on audio and/or visual systems to convey a message.

Digital signage can prepare you to notify students quickly of an emergency and help keep your schools safe. A digital signage system gives you the necessary security of having an emergency broadcast system with the added benefit of using the system for other school-related information - like upcoming events, school closings, or weather - when there is no emergency. And best of all, you can manage your emergency broadcast system, community television, campus-wide information systems, and interactive kiosks -- together from a single location with one set of tools.

DIGITAL SIGNAGE - GOVERNMENT

In today's society, government agencies plays a key role in keeping their citizens safe. Immediate communication of the right message to the right people isn't a luxury - it's a necessity. Signage solutions allow authorities to communicate emergency messages to those who need it quickly and easily. Notices can be broadcast across networks in a matter of seconds. Signage can promote local community events, public service announcements and even the weather information.

Other examples of Government Digital Signage include:

• Police and fire stations• Federal agencies• State government offices• Nationwide emergency alerts• Federal agency information monitors• Real-time weather and forecasts• Flight arrival and departure information• Emergency maps and instructions• Public libraries

DIGITAL SIGNAGE MICROSITE

Digital Signage LinksPowerPoint Presentations° Cables-To-Go° Digital Signage Overview° Friendlyway° Hewlett Packard° VIEWSONIC Digital Signage January 2010

Vertical Solutions° FUSION° AIDC° Government° Hospitality° Mobile Freedom° Retail° RFID MainStreet° StoreMaxx

BlueStar Links° BlueStar Website° BlueStar News° BlueStar Promotions° BlueStar e-Catalog° Contact BlueStar

DIGITAL SIGNAGE-FAQ’s

What’s the market size and growth potential?• A. The short answer is HUGE and UNLIMITED. Remember, the “Digital Signage “

market is one small slice of the gigantic Professional Audio-Video marketplace, that includes Telcomm, Video Conferencing, Security, Visual Learning and a AV Integration and Consulting. Researcher Frost & Sullivan has forecast the worldwide digital signage systems market will continue to grow from a paltry $313.9 million in revenues in 2006 to more than $10 billion in products and services in 2012, at a compounded annual growth rate of more than 20 percent. In the U.S. alone, over $50B is currently spent on TV advertising, and much of this is being diverted to Digital-Out-Of-Home signage venues- with the numbers exceeding $1.7B in 2008, and expected to hit $5B in the next 3-5 years. Large format display sales (26” and up) continue to grow at 15-20% per year, and interactive kiosk sales are increasing faster than ever. All the various metrics and product categories point to the same conclusion- Digital Signage is about to really take off!

DIGITAL SIGNAGE-FAQ’s

What kind of products are needed to install/connect basic DS networks?

• A. No special hardware is required, information is assembled using a standard Windows® based computer and transmitted across a network to a PC or Media Player near or inside the display device(s). This local computer will display the content on one or more screens as scheduled or based on an event or trigger. Entire networks of displays can be managed from a single point. In general, there are five (5) basic components- 1. A host PC or Server, 2. Content Management Software , 3. Media Player to store the content and schedule the playlist, 4. a Display device of some type (computer monitor, large format commercial panel, flat panel TV, touchscreen, or even a projection system or interactive video wall), 5. The actual network and connectivity peripherals

DIGITAL SIGNAGE- FAQ’s What types of display technologies and are most

commonly used in DS applications?

• A. We began with hi-res CRT monitors and projection TVs, but today’s digital displays are simply flat screen computer monitors and/or LCD-TVs that visually show the digital signage messaging. Flat Panel Displays are usually referred to as FPDs, or LCD-TV’s (the same monitors with built in TV-tuners). Sizes vary, but most indoor displays used in commercial signage applications range from 32” to 50” (a 42” screen is one of the most common, but larger displays are also available, 65” up to 108”). Glass types include the most popular LCD screen; Plasma displays are still hanging on; and the emerging LED and OLED (Organic Light Emitting Diode) displays are a thinner, faster, brighter film technology that is still too expensive in larger screen formats. And just to keep it interesting, there’s even newer technologies on the horizon like- IPTV (Internet Protocol TV), FED (Field Emission Display) and Electronic Paper (i.e., Amazon’s Kindle product, using microcapsules as thin as a human hair, to simulate a paper doc on a thin screen).

DIGITAL SIGNAGE- FAQ’sWhat’s the difference in a Media Player or small-format or

Mini- PC?• A . A Media Player is simply an industrial-grade small footprint processor and storage device,

with no external access for security. This can be PC, Mac or RISC-based architecture. PC-based players are most common and good for Macromedia Flash and web-based data. Because of the common OS there’s a wide range of compatibility with industry software solutions, but a powerful processor is needed for running Video content. RISC-based media players with Linux OS are gaining marketshare because they are solid-state with no moving parts, fanless, low power consumption, full HD video quality and a compact form factor with super-high reliability.

Do I still need a PC and a Media Player?• A. Yes, if you want to manage data, send updates and change your content accordingly, this is

controlled from a central PC or network Server, and the media content is stored and scheduled via a playlist on a local Player.

DIGITAL SIGNAGE- FAQs

What’s the difference in a flat panel consumer TV and a more expensive commercial panel?

• A. There are plenty of differences in flat panel consumer TVs and commercial DS panels. Yes, the price points are higher on commercial grade panels, maybe 25-50% on average, but each product is built for it’s own market. TVs are a CONSUMER grade product that are designed for a few hours of use on a daily basis. Commercial or Professional- grade panels- are built for 24x7 use- and include- 1. More rugged construction, with more metal and steel, and much less plastic 2. Different AV inputs for more networking and connectivity choices, 3. Better quality glass with fewer defects, 4. A longer standard warranty- almost always includes a 3-year warranty, vs 1-year or sometimes 90 days on Consumer Electronics products, 5. Many of the Commercial panels include on-site service as a standard offering, 6. The internal boards, electronics and power supplies are more robust, and built for commercial environments 7. Image burn-in and ghosting is virtually eliminated on commercial panels

DIGITAL SIGNAGE- FAQ’s

What is “SAAS” all about?• A. Instead of purchasing, installing, managing and updating out-of-the-box

software, Software-As-A-Service is a content management system for digital signage that’s completely web-based (in the “cloud”, as it’s commonly referred to). Users do not have to install ANY software on their computer to contribute content or monitor the display network. Login with any web browser from any location, PC or Mac, it doesn’t matter. Authorized users can log in from any web browser like Internet Explorer, Firefox, Safari, or Chrome. Software as a Service which was historically called the Application Service Provider (ASP) model, is the provision of a digital signage solution to DS customers from a hosted and managed web-native software application that operates over the Internet. You do not pay for owning the software itself but rather for using it. All responsibility for the system, its maintenance, upgrades, and fulfillment of your digital signage needs rests with the distribution partner and the SAAS provider.

DIGITAL SIGNAGE-FAQs

What kind of warranty can I expect on DS hardware?

A. As mentioned previously, most commercial panels have a standard 3 year factory warranty, with 2-3 year upgrades available. Many of the HW peripherals have a minimum one year factory warranty, and many vendors offer 2-3 yr standard coverage as well as expedited service options.

DIGITAL SIGNAGE-FAQs

• Q. Are there significant quality differences in various Display brands?

• A. Like everything else, for the most part we get what we pay for. The biggest differences in large screen panels from the Tier One brands and other Tier 2-3-4 choices are, 1. The GLASS quality (using only A+ or A level pixel defects vs B/B-/C grade glass, 2. The cabinet or bezel components/materials, and 3. The board level circuitry and overall QC standards. The Tier One brands also back-up their products with more reliable and timely professional services and support programs.

DIGITAL SIGNAGE-FAQs• Q. Do I always need 1080p full HD resolution on a DS network?

• A. This is the $64,000.00 question, and the answer is clearly NO. Most digital signage networks can deliver superb text, graphics and video using something less than full 1080p resolution. It really depends on the type of media content, environment and audience expectations, but most DS panels can deliver 720p or even 480p text, graphics and video with the same responses. A healthcare resource network showing 3D imaging and CAT scans would probably want the highest possible screen resolution, while a corporate lobby interactive kiosk, with way-finding software, would look terrific with 480p resolution.

DIGITAL SIGNAGE-FAQs

• Q. How often do I need to change my DS content?• A. Just like traditional static ads, the more interesting

and timely your electronic messages are, the more impact and ROI you will get back from your audience. This is the real benefit of DS networks by managing and varying content based on real-time circumstances- time of day, holidays, audience demographics, manufacturer promotions, add-on sales opportunities, and an unlimited number of other audience buying factors that can be included in your targeted DS content.

DIGITAL SIGNAGE

• KEY Websites are:

• http://us.bluestarinc.com/dig_signage_en

• http://www.digitalsignagetoday.com/

DIGITAL SIGNAGE FEATURED PARTNERS

DIGITAL SIGNAGE

BlueStar Digital Signage Starter BundleIncludes:• Tatung TUS945S01 42” Commercial Display• Tatung ST-HB42A1X Mini PC Player• DVI / VGA Video Cable• Tilting Wall Mount• Tatung PowerFlashPoint Software

DIGITAL SIGNAGE

BlueStar TOUCH IDS Elo BundleIncludes:• ELO 3200L 32” Touch Display Monitor• ELO ECM1 Computer Module Insert• HDMI 1080p Cable• USB Cable• Tilting Wall Mount

DIGITAL SIGNAGE

BlueStar Digital Signage Starter BundleIncludes:• ViewSonic CD 4225 42” Commercial Display• ViewSonic NMP-200 Video Media Player• VGA (RGB) Analog Video Cable• Tilting Wall Mount• Signage Manager Express Software

DIGITAL SIGNAGE

BlueStar Digital Signage HD Bundle Includes: •ViewSonic CD 5233 52” Commercial Display•ViewSonic NMP-700 1080p Media Player•BestWave Display-It 3.0 Software and (1)License•SIIG HDMI Cable CB-HM0042-S1•Peerless Tilting Wall Mount ST650

DIGITAL SIGNAGE

BlueStar U.S. and the entire BlueStar global team say-

Thank You for your ongoing partnership opportunities with our Digital Signage and Professional Audio-Video Solutions!

Gary Childress may be contacted @gchildress@bluestarinc.com

1-888-552-0016 Ext 4425