digital reality
DESCRIPTION
The second in our 2014 series of interactive experiences, in collaboration with Adobe, "Tech Challenges: Surfing and Diving Deep." It includes survey results. Full webinar recording at http://adobe.ly/Pbdp0J. You'll find more about this series at http://www.culturecom.net/TransFormation/webinars_2014/about.html Digital Reality changes your perception. The combination of virtual reality, game theory and gamification techniques has given impulse to the development of new approaches to many aspects of life, including learning, medicine, and economics. Is this combination leading us to a closed playground where fantasy dominates, or can we develop an enriched contextualized culture?TRANSCRIPT
Ray Ga
llon & Neu
s Loren
zo
Digital Reality Escape to a Virtual World or Explore an Augmented Culture?
h@p://www.welzijndeurne.nl/TrueStars/Media/SIchIng%20Welzijn%20Deurne/Welzijndeurne/Road%20To%20SWD.jpg h@p://taylorockam.net/wp-‐content/uploads/2011/03/header-‐sito-‐con-‐scri@a-‐v3-‐[email protected]
h@p://www.userspots.com/wordpress/wp-‐content/uploads/2010/08/info-‐300x225.jpg
@TransformSoc
A
René Magri@e, La Trahison des images, 1928-‐29 h@p://brendandonnet.files.wordpress.com/2012/11/magri@e-‐la-‐trahison-‐des-‐images.jpg?w=584&h=403 h@p://www.estancoguerrero.com/images/paginas/pipas/940/pipa-‐estancoguerrero-‐5159.jpg
Which Is the Real Object?
B
Where Does Virtual Reality Happen? 1. When you read a novel, is the story happening in a virtual reality? 2. When you see a movie, are the images a virtual reality? 3. When you play a computer game, is that virtual reality?
51,90% 56,41% 78,95%
48,10% 43,59% 21,05%
YES NO
Reading a Novel In a movie Computer game
Digital Reality: Computer Generated Information
h@p://www.so`wareag.com/blog/reality_check/wp-‐content/uploads/2014/04/Digital2.jpg h@p://consciouslifenews.com/wp-‐content/uploads/2012/07/binary-‐digital-‐face.png
@TransformSoc
Creating Virtual Worlds
h@p://www.lumixgexperience.panasonic.co.uk/wp-‐content/uploads/gallery/AdamTrevor/Flower_HDR.jpg h@p://www.terrafloraonline.com/images/userfiles/images/flower01LOW.png h@p://www.medievalists.net/wp-‐content/uploads/2014/02/blue-‐eyes.jpg
Object: Flower LocaJon: Garden To know more: [+]
Culture Creates a Continuum Between Reality – Virtuality
h@p://rlv.zcache.com/world_of_communicaIon_poster-‐p228705489155507739qzz0_400.jpg TermCAT http://www.termcat.cat/ca/Diccionaris_En_Linia/132/Cerca/
Language: Skill that allows us to communicate our thoughts and feelings to a receptor, via a shared code and create a shared cultural context.
Symbolic Conceptualization
Simplified Reality
Virtual Reality
Digital Reality
Augmented Reality
Mixed Reality Simulated Reality
@TransformSoc
Representations of Physical Reality
Linking Images and Reality
Lascaux, Great Hall of the Bulls-‐ Paleolithic period (16000 years old) h@p://www.redicecreaIons.com/ul_img/7330lascaux6.jpg
Augmented Reality Implies Added Information
h@p://cdn.onextrapixel.com/wp-‐content/uploads/2012/07/mixed-‐reality.jpg
Augmented Reality (AR): Ubiquitous Information
Ref: h@p://www.giornaleosmo.com/wp-‐content/uploads/2012/07/oversized-‐giant-‐big-‐everyday-‐object-‐11.jpg h@p://www.designerscall.com/blog/wp-‐content/uploads//2013/04/clothespin2.jpg
ArJst: Mehmet Ali Uysal (a Turkish professor of art at the Middle East Technical University) LocaJon: Chaudfontaine Park (Belgium) Date: Created in 2010 for the FesIval of the Five Seasons. Building process:
@TransformSoc
Embedded Multimedia Real-Time hotel Room Information
Living in Shadows
Plato’s Cave Allegory h@p://criIcalthinking-‐mc205.wikispaces.com/file/view/plato_cave2.jpg/245932615/390x290/plato_cave2.jpg
https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-ash3/558713_453149121431297_1372521448_n.jpg
Meta-realities
h@p://storage.koinup.com/100518x271063/271063-‐6.jpg
Participating in Shadows
Survey: Is Virtual Reality Part of Physical Reality?
46%
54%
All Age Groups
NO YES
36%
64%
Age Group: 18 to 40 years old
NO YES
The Common Virtuality Model
h@p://www.oamk.fi/hankkeet/mixedreality/ h@p://www.oamk.fi/hankkeet/mixedreality/img/virtuality_conInuum.gif
1994: Paul Milgram y Fumio Kishino: Reality Virtuality ConInuum”
Reality – Virtuality Continuum
Augmented Reality vs. Virtual Reality
Augmented Reality • Projects onto real context in real Ime: Partly unmediated
• Only part of your sensorial overall experience is digital
• Merging of Digital and Physical objects.
• Simultaneous Sensory Expansion
Virtual Reality • Creates simulated context and space-‐Ime: It's all media.
• All of your sensorial experience is digital
• The computer transmits sensory data to the parIcipant
• Immersive Fantasy world
Augmented reality embeds digital informaJon into real-‐world contexts Virtual reality creates digital contexts that behave in ways that mimic real-‐world analogues
h@p://www.quora.com/What-‐are-‐the-‐key-‐differences-‐between-‐augmented-‐reality-‐and-‐virtual-‐reality @TransformSoc
Integration of Virtuality
+ Explicit images and messages
+ Constructed meta data
+ Virtual reality
+Physical reality
+Individual use of single items
+Emergent Collaboration
Laye
rs of
Infor
matio
n
Layers of Codification
@TransformSoc
Integration of Virtuality
+ Explicit images and messages
+ Constructed meta data
+ Virtual reality
+Physical reality
+Individual use of single items
+Emergent Collaboration
eCall (IoT)
Angry Birds
Flight simulator
Social Networks
Big Data applicaIon
@TransformSoc
Spotting the Essential with Simplified Reality
h@p://ieeexplore.ieee.org/ieee_pilot/arIcles/01/@g2009010006/assets/img/arIcle_1/fig_12/large.gif
h@p://www.homevselectronics.com/wp-‐content/uploads/2014/02/virtual-‐reality.jpg
Possible QR Code
Geometric structure
Metadata
Target informaIon
Simplified model
Absence of distracIng detail
Useful Applications
Digital Reality for Training
Extrasensorial Learning Skills
h"ps://ww
w.youtube.
com/watch?v=M
gnFI_bKUb
k&index=38
&list=PLtEG
YMIELJtBfOd5a
hRmvQ9MutlZKK
npkS
Augmented Reality for Daily Life
For What is Digital Reality Useful?
Ref: h@p://www.e-‐encuesta.com/answer?testId=HBxR7jH1U8E=
14,29%
37,10% 40,32%
75,81%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
AR for work AR for personal life
VR for work VR for personal life
Have You Used…?
h@p://www.petapixel.com/assets/uploads/2010/05/streetmuseum1.jpg
Adding Information About Past and Present
hZp://goo.gl/ZndwT
Web Ref: h@p://Iny.cc/4f01dw London Museum uses App. With embedded photos from the past, to explain present. .
h@p://media1.s-‐nbcnews.com/j/MSNBC/Components/Slideshows/_producIon/ss-‐110623-‐dear-‐photograph/ss-‐110623-‐dear-‐photograph-‐10.grid-‐6x2.jpg
Interface Encumbrance Will Vanish to Invisibility
h@p://video.naIonalgeographic.com/video/player/media/augmented-‐reality-‐sci/augmented-‐reality-‐sci_480x360.jpg h@p://cdn.trendhunterstaIc.com/thumbs/andric-‐digitalized-‐captures.jpeg
Crossing the Continuum
h@ps://www.youtube.com/watch?v=xiLNCT6lUsU {slide 26’50’’]
The power of the brain: To move prostaIc devices or exoskeletons (e.g. Cathy Hutchinson)
The power of the machine: Guessing right between two mental images (e.g. Marcel Just & Tom Mitchell, Carnegie Mellon University )
Food/Handling Shelter
Non-Visual Augmented Reality Smell-Enhanced Cookies
h@p://www.kabk.nl/arlab/pageEN.php?id=0104
Using other senses…
Ref: h@p://www.e-‐encuesta.com/answer?testId=HBxR7jH1U8E=
1,30%
29,87%
7,79%
61,04%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
Taste Touch Smell Sound
Which sense other than visual would you prioriJze in Digital Reality Research?
h@p://www.blackmeditaIon.com/wp-‐content/uploads/2013/10/2626462-‐matrix-‐binary-‐digital-‐code-‐design-‐tonel-‐314x200.jpg
Digitalization means Convergence to a single code
h@ps://encrypted-‐tbn0.gstaIc.com/images?q=tbn:ANd9GcQ31AulS-‐_5v0Pd17g4QnlfaQktu-‐rwL4l7dK0DKIhzV_PbF89Z h@p://www.blackmeditaIon.com/wp-‐content/uploads/2013/10/2626462-‐matrix-‐binary-‐digital-‐code-‐design-‐tonel-‐314x200.jpg
Immersive Multimedia
What Perceptions of Space and Territory Will Our Grandchildren Have?
h@p://www.designboom.com/cms/images/-‐Z73/sc1.jpg
h@p://www.hypergridbusiness.com/wp-‐content/uploads/2014/06/Control-‐VR.jpg
Ref: h@p://www.e-‐encuesta.com/answer?testId=HBxR7jH1U8E=
Should customers be advised that a Digital Reality ApplicaIon might change their percepIon of the world?
27%
73%
NO YES
Expert Environments Digital Reality to Enhance Surgical Techniques
h@p://www.wired.com/images_blogs/beyond_the_beyond/2013/08/42af6b35-‐46a4-‐4797-‐bc6b-‐1395286e74bc_RTX12REG.jpg h@p://viewconference.it/e2011/wp-‐content/uploads/2011/08/ULIS-‐surgical-‐simulator.jpg
h@p://guiacirugiaesteIca.com/wp-‐content/uploads/2011/01/slide-‐futuro-‐aplicaciones-‐medicas-‐apps-‐salud-‐iphone-‐ipad-‐android.jpg
Should we all become experts?
Plato in the New Cave
h@p://media-‐cache-‐ec0.pinimg.com/236x/ce/c1/3e/cec13ed184a2041487d54b4afdc010ee.jpg
h@p://jaywing.com/agency/wp-‐content/uploads/2012/04/reality-‐is-‐percepIon.jpg
h@p://www.mixedrealitylab.org/images/stories/projects/HumanPacman/08.firstperson.jpg
Should we all become aware?
Learning Through Gaming
Ref: h@p://www.e-‐encuesta.com/answer?testId=HBxR7jH1U8E=
50%
85,90% 92,31%
64,10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Work Learning Leisure WasJng Time
Playing a Virtual game is Useful for…
Gaming? Industrial Control? Context is Everything
h@p://i1.yImg.com/vi/kzGljuievpM/0.jpg
Immersive Gaming
h@p://1.bp.blogspot.com/_Ss_rLDyRQCk/Ra2QZpKjpAI/AAAAAAAAA7E/MbdcTq02fQc/s1600/augmented+reality_PhoneGame.jpg
3D Puzzle
Crowd Sourcing Video Gamers to Solve Scientific Problems
Ref:h@ps://www.youtube.com/watch?v=xiLNCT6lUsU [slide 40’40’’]
Which of these statements best describes your feelings about Digital Reality being integrated into your daily life?
Ref: h@p://www.e-‐encuesta.com/answer?testId=HBxR7jH1U8E=
0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00%
It enriches my private and professional life
It is helpful but I worry about my personal safety
I am afraid that I might lose touch with Physical Reality
It might become a tool for mass manipulaIon by governments, military and corporaIons
I don't want to go any near it, reality is good enough for me
All Age Groups
18 to 40 years old
Inter-Species Avatars & Extracorporal Experience
“I'm flapping my wings. Not hard, but slowly and smoothly”…
Jaron Lanier: “ It’s going to be about turning into different creatures, changing the way we operate cogniIvely in relaIonship to the world”
h@p://carolsdreamworld.blogspot.com.es/2012/10/my-‐first-‐lucid-‐dream.html
7,89%
22,37%
48,68%
21,05%
0%
44,44%
27,27% 27,27%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
1 2 3 4
All Age Groups
18 to 40 years old
Digital Reality: an escape to a virtual world or an exploraIon of an augmented culture?
Ref: h@p://www.e-‐encuesta.com/answer?testId=HBxR7jH1U8E=
2,83
Rate on the following scale: from 1 to 4
Escape Culture
Making sense of all this…
h@p://4.bp.blogspot.com/_SqhhJb_P3Kk/Sbf4Yx23J9I/AAAAAAAAFwQ/svbTQI5WQCw/s400/infrared+d.jpg
THANK YOU
Neus Email: [email protected] LinkedIn: Neus Lorenzo Slideshare: h@p://www.slideshare.net/TransformaIonSociety
2014 Web – TransformaJon Society: h@p://www.transformaIonsociety.net
Ray Email: [email protected] LinkedIn: Ray Gallon Google Plus: +Ray Gallon
Next Topic: “Human Bionics – More Freedom or Electronic Slavery?” Blog/survey published: 9 October 2014 Webinar: 31 October 2014
TwiZer: @Transformsoc