Digital ReadersStages of Innovation

NeedThe need for E-ink technology is to enhance digital reading

platforms that are easier to read, quickly to obtain, and with

features to search and acquire information without spending the

time physically in searching through books.

ResearchE Ink Corporation is the leading developer and marketer of electronic ink technology for paper-like displays.

DevelopmentThis has developed since 1997 dealing with issues on readability, product design as user friendly, and a wireless network that permeates most urban areas and mobile situations in our society.

CommercializationThe production of the digital reader it has several

manufacturers such as Amazon.com’s Kindle that is only

sold online or Sony’s, PRS-700digital reader that will be

sold in Best buy stores in October 2009.

Timeline of Acceptance Model

Why social and individual decision-making to diffuse innovation may occur.

Timeline of Channels of Communication

Communication Channels on the

Diffusion of E-ReadersThe innovation decision process requires:

Knowledge Persuasion Decision Implementation Confirmation

Innovation Decision Process

Significant Impact to Education

Ergonomics Accessibility More Reading Cost Effectiveness Compatibility to present technology

How to Adopt E-Readers

Customer Reviews on Websites: Best Buy

Google

Amazon

Sony

Barnes and Noble

S-Curve

Variables to the Rate of Adoption

Perceived attributes to adoption

,Type of Innovation –Decision

Communication Channels

Nature of the Social System

Event of Change Agents Promotion Efforts

References:

21st Century Paper. (2006). Strategic Finance, 87(10), 64.  Retrieved September 12, 2009, from ABI/INFORM Global. (Document ID: 1019496611).

Ron Miller.  (2006, April). Can the Sony Reader Push eBooks into the Mainstream? EContent, 29(3), 13.  Retrieved September 12, 2009, from ABI/INFORM Global. (Document ID: 1012273781).

References:

Shankland, S. (2009, September 10). Google offers rivals a place in e-book program. DeepTech, Retrieved from http://news.cnet.com/8301-30685_3-10349301264.html

The Hot New Tech Tools at NECC. (2008, June). Technology & Learning, Retrieved September 13, 2009, from Academic Search Premier database.

WEBSITES:

http://www.amazon.com/dp/B00154JDAI/?tag=googhydr-20&hvadid=3254143881&ref=pd_sl_177pa6cuyf_e

http://www.bestbuy.com/site/olspage.jsp;jsessionid=1AA7F219DE18E888BA26514F6F38E9C7.bbolsp-app04-09?skuId=9492667&st=Sony_Reader&type=product&id=1218117385281#tabbed-customerreviews

WEBSITES:

http://geekswithblogs.net/tomliversidge/archive/2009/06/16/e-readers-in-education.aspx

http://www.eink.com