digital purchase journey
DESCRIPTION
The infographic depicts consumers' transition from physical media to digital media and how the purchase process has changed as a result.TRANSCRIPT
Digital Purchase Journey
Saw the movie before purchasing81%
Considered purchasing the physical version
in living room
56%on TV
with others37%
62% Planned purchase81%
Did NOT compare Bought on computer
57%Bought at home
81% 64%
58%
85%Did NOT compare digital retailers
66%
41% 38%Saw Ads for
Played it ALONE
Considering buying
physical book
69% Played it Previously
Read on eReader or tablet
90%90%90%90%90%90%90%90%90% Played it AT HOME
77%77%77%77%77%77%77%77%77%
Planned purchase55%Did NOT buy anything else
at home
Digital version Physical version
SAW ADS FOR
Watched it
85%
Spent <10 minutesduring purchase63%
Heard the song
94%Listened on mobile device
Listened away from home
on a computer40%
Considered buying the physical version of the game
44%
Purchased
39%
digital retailers
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Digital version
Physical version
SAW ADS FOR
Digital Purchase Journey
Saw the movie before purchasing
81%
Considered purchasing the physical version
56%on TV
with others
at home
Watched it
85%
in living room
37% on a computer
40%
Purchased 39%