digital purchase journey

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Post on 14-Dec-2014

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The infographic depicts consumers' transition from physical media to digital media and how the purchase process has changed as a result.

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  • 1. Digital Purchase Journey 81% 69% Saw the movie before purchasing Played it Previously Considering buying physical book 39% Purchased SAW ADS FOR Physical version Considered purchasing the physical version 40% in living room 37% on a computer Digital version 38% 41% Saw Ads for 85% Watched it 85% digital retailers 44% 94% Heard the song 81% digital retailers with others 77% Played it ALONE 90% 55% Planned purchase Did NOT buy anything else Did NOT compare on TV at home Considered buying the physical version of the game Did NOT compare 56% Played it AT HOME 66% Read on eReader or tablet Bought on computer 62% 63% Planned purchase Spent