digital pulse summit - omnichannel content excellence - kevin cochrane, cmo, opentext
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TRANSCRIPT
Omni-Channel Content Excellence
Kevin CochraneChief Marketing Officer
Marketing has evolved from brand advertising to 1:1 conversations
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Customer acquisition, retention, engagement, advocacy, and lifetime value, all depend on Marketing
I.T. has evolved from infrastructure to strategy
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Digital Marketing, Commerce, Workforce Enablement, and Brand Governance, all depend on IT.
Together CMOs and CIOs Driving Customer Experience
Content is the conversation.
Rich media is the currency of the new Digital Economy.
Find inspiration… it’s how youinspire
Optimize yourDigital Supply Chain
Toys & Games
Television Games
Theme ParkMovies
Retail
Reference
Sign Off
Package ElementsPaintMaster & Photosample
Licensing Concepts Game Concept
Translation
Video Dallies
Final
Brainstorm
Concept
Sketch
React immediately,really
Taco Bell helicopters 10,000
tacos to Bethel, Alaska
Users are influencing your brand…. you no longer own ALL the content
1. Inspire Conversation
2. Respond Quickly
3. Cultivate Community
Thank you@kevinc2003
@opentextwww.facebook.com/opentextwww.linkedin.com/company/opentext