digital publishing pdxdmc
DESCRIPTION
Presentation from the PDX Digital Marketing Conference, June 2013.TRANSCRIPT
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Ok, but how?
“Any problem in the world can be solved by dancing”
—James Brown
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4 Paths to Publishing
1. Traditional2. Partnership3. Assisted4. DIY
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Choose Your Path
• What can I do?– Does my organization already have the
skills to do this job?
• What can I learn to do?– Does my organization have the
resources to develop these skills?
• What can I pay someone else to do?
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Acquisitio
n
•Generate Content
Editing
•Refine the Content
Design
•Prepare the Presentation
Productio
n
•Produce the Product
Distribution
•Sell the book
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Acquisitio
n
•Generate Content
Editing
•Refine the Content
Design
•Prepare the Presentation
Productio
n
•Produce the Product
Distribution
•Sell the book
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Generate Content
Blog PostsNewslettersHow-to GuidesInstruction ManualsBrochuresEmailTweetsTexts
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Generate Content
Collect Existing KnowledgeInterview ExpertsAsk Your CustomersInvite Guest WritersSelect, organize, presentAdd your own insightsCurate
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Generate Content
Book-i-fication of non-words
Slide decksPodcastsPhoto albumsSurvey dataInfographics
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Generate Content
Write something (gasp)From scratch (gross)With a giant typewriter (obviously)
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Generate Content
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Generate Content
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Generate Content
In House
Who is already writing?
Who wants to?
Who can?
Out Source
Freelance Writers
Ghost Writers
Developmental Editors
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Generate Content
• Local Resources– Portland Creative List– Indigo Editing– Evil Genius Communications
• Web Resources– Guru.com– Writer.ly– Elance.com
• Other Resources– Technical writing programs– Referrals
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Acquisition •Generate Content
Editing •Refine the Content
Design •Prepare the Presentation
Production •Produce the Product
Distribution •Sell the book
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Editing
Developmental• Document Level• Full draft re-
writes• Focus and
direction• Logical
development
Substantive• Sentence
complexity• Clarity of
language• Jargon and
voice• Fact checking
Copyedit• Nouns and
verbs• Spelling• Nitpicky• What we
normally mean when we say proofread
Proofread• After book design• Checking for
mechanical errors introduced during the design process
• No. More. Changes.
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Editing
Developmental• Document Level• Full draft re-
writes• Focus and
direction• Logical
development
Substantive• Sentence
complexity• Clarity of
language• Jargon and
voice• Fact checking
Copyedit• Nouns and
verbs• Spelling• Nitpicky• What we
normally mean when we say proofread
Proofread• After book design• Checking for
mechanical errors introduced during the design process
• No. More. Changes.
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Editing
In House
NOT the author
Who is OCD?
Who can?
Out Source
Freelance Editors
Editorial Services
Editorial Interns*
*Pro tip: Don’t break labor laws or assume writing students can edit
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Acquisition •Generate Content
Editing •Refine the Content
Design •Prepare the Presentation
Production •Produce the Product
Distribution •Sell the book
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Design
Print Production Digital Production
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Design
• Cover– Front– Back– Spine
• Interior– Print: PDF– Ebook: HTML/CSS
Manuscript PDF Book
Manuscript HTML/CSS Ebook
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Design
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Design
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Design
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Design
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Design
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Design
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Design
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Design
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Design
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Design
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Design
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Design
In House
Graphic Designer
Web Designer
The Art Guy
Out Source
Vendor
Freelancer
Vanity Press
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Acquisition •Generate Content
Editing •Refine the Content
Design •Prepare the Presentation
Production •Produce the Product
Distribution •Sell the book
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Print Production
If you have Adobe Acrobat Pro installed and the Microsoft Word Plugin
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Print Production
Freeware like CutePDF can be used to print to PDF using your document settings. Select it as you would select a printer
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Print Production
From InDesign choose File > Export then select Adobe PDF (print) from the menu. This dialog box will appear.
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Print Production
General Tab: default options are OK.
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Print Production
Compression Tab: Do not compress smaller than 300 ppi
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Print Production
Marks and Bleeds Tab: Check with your printer
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Print Production
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Print Production
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Print Production
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Print Production
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Print Production
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Ebook Production
• PDF – Self-distribute– Sell online
• EPUB– Apple, Barnes & Noble, Sony, Kobo
• MOBI or KF8– Amazon Kindle
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Ebook Production
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Ebook Production
• Directly from Word (or RTF)– Keep formatting very simple– Use styles– Follow the instructions– Check the file after conversion
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
• Epublishing Specific Programs– Designed specifically to be easy to use– Lots of online tutorials–More formatting control
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
• Pressbooks– http://pressbooks.com/
• Sigil– https://code.google.com/p/sigil/
• Kindle Previewer– http://www.amazon.com/gp/feature.html
?ie=UTF8&docId=1000765261
• iBooks Author (Mac only)– http://www.apple.com/ibooks-author/
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Ebook Production
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Ebook Production
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Ebook Production
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Ebook Production
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Design
In HouseThe Web Girl
The IT Guy
The Brave One
The Nerd
Out SourceVendor
Freelancer
Local Print Shop
Online Publishing Solution
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Acquisitio
n
•Generate Content
Editing
•Refine the Content
Design
•Prepare the Presentation
Productio
n
•Produce the Product
Distribution
•Sell the book
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Distribution
• DIY Direct to Customer
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Distribution
• DIY Ebook Distribution
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Distribution
• Assisted Distribution
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Acquisitio
n
•Generate Content
Editing
•Refine the Content
Design
•Prepare the Presentation
Productio
n
•Produce the Product
Distribution
•Sell the book